IPG MediaBrands

Director, Data Management & Visualization

IPG MediaBrands$140K — $160K *
Media
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 7-10 years of experience in digital media planning or media analytics.
  • Proficient in data visualization and BI tools; Tableau preferred.
  • Strong database knowledge (Snowflake preferred).
  • Demonstrated leadership skills managing diverse teams.
  • Ability to communicate effectively across multiple stakeholders.

Responsibilities

  • Independently manage a business unit with full accountability for outcomes.
  • Lead the setup of new accounts, focusing on process and data flow design.
  • Oversee large-scale data migration projects and complex assignments.
  • Implement consistent processes for all Mediabrands clients.
  • Define and enforce uniform campaign naming conventions across platforms.
  • Integrate various datasets into analytics workflows effectively.
  • Establish QA and anomaly detection processes to protect data integrity.

Benefits

  • Comprehensive medical and dental coverage.
  • 401(k) retirement plans with employer contributions.
  • Flexible spending options for health expenses.
  • Life and disability insurance for financial security.
  • Employee discount programs for various services and products.
  • Stock purchase program allowing employees to buy shares at a discount.
  • Paid family benefits to support your family needs.
Full Job Description
Position Summary

As Director, Data Management & Visualization, you will be pivotal in managing the E2E data and visualization process including collection, aggregation, QA, processing and visualization for a major client while also serving as a consultant to all Mediabrands stakeholders. In addition to managing the day-to-day data and visualization needs of internal and external clients, this role will be managing a high functioning team of managers and/or analysts/sr. analysts.

Key Responsibilities
  • Business Ownership: Independently run a business unit or portfolio, including full accountability for delivery, quality, and client satisfaction.
  • New Business Setup: Lead setup from scratch for new accounts/businesses, including systems, processes, and data flow design.
  • Data Migrations: Manage and execute large-scale data migration projects and comparable complex assignments.
  • Consistent Processes: Execute consistent processes across Mediabrands clients.
  • Campaign Naming Conventions: Define and ensure adoption of consistent campaign naming structures across platforms and reporting environments.
  • Data Integration: Prepare and integrate outside datasets, including first-party and non-standard digital inputs, into analytics workflows.
  • Data Quality & Anomaly Detection: Implement QA processes and anomaly detection to safeguard data integrity across all deliverables.
  • Leadership Skills and Stakeholder Management:
    • Engage with senior clients, internal leaders, and cross-functional teams to drive adoption of data solutions.
    • Ensure quality work output from onshore/offshore teams
  • Media Platform Knowledge:
    • Campaign Management: CM360, DSPs.
    • Social: Meta, Snapchat, TikTok, Pinterest, LinkedIn, X.
    • Search: SA360, Bing, Google Ads.

Required Skills
  • Technical Skills:
    • Deep understanding of end-to-end data flow, APIs, databases, and BI tools.
    • Visualization and dashboard creation experience; Tableau preferred.
    • Strong BI tool skills (Alteryx, Power BI, KNIME, etc.); Tableau Prep preferred.
    • Database experience (Snowflake preferred).
    • Understanding of taxonomy creation and execution
  • Media Platform Knowledge:
    • Campaign Management: CM360, DSPs.
    • Social: Meta, Snapchat, TikTok, Pinterest, LinkedIn, X.
    • Search: SA360, Bing, Google Ads.
  • Leadership Skills:
    • Proven experience in management of multiple team members
    • Ability to provide feedback & guidance in a constructive manner to direct reports
    • Demonstrate collaboration, including ability to drive clarity in a multi-stakeholder environment

Desired Skills & Experience
  • 7+ years of experience in agency or client-side digital media planning or media analytics
  • Presentation development and delivery
  • Strong written and verbal communication
  • Ability to engage, develop, and give feedback to drive success of colleagues not reporting to you directly

Desired Skills & Experience
  • 10+ years of experience in agency or client-side digital media, data management, or media analytics.
  • Strong presentation development and delivery skills.
  • Excellent written and verbal communication.
  • Demonstrated ability to influence, engage, and develop colleagues (direct and indirect reports).
  • Experience driving innovation and implementing scalable data/reporting solutions at enterprise scale.


Wage and Benefits

We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family.

The salary range for this position is posted below. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee's/applicant's skill set, level of experience, and qualifications.

Salary Range

$140,000-$160,000 USD

About IPG MediaBrands

The Interpublic Group of Companies, Inc. is an American publicly traded advertising company. The company consists of five major networks: FCB, IPG Mediabrands, McCann Worldgroup, MullenLowe Group, and Marketing Specialists, as well as a number of independent specialty agencies in the areas of public relations, sports marketing, talent representation, and healthcare. It is one of the "Big Four" agency companies, alongside WPP, Publicis and Omnicom. Phillippe Krakowsky became the company's CEO on January 1, 2021.
Learn more about IPG MediaBrands
Size
13,000 employees
Industry
Founded
2009

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