Director, Branded Events

Related

$125K — $160K *
Hospitality & Recreation
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree or equivalent in business, marketing, or event management
  • 7-10 years of experience in event management, marketing or public-facing events; agency experience a plus
  • Demonstrated leader with experience working on a cross-functional team
  • Strong business relationship building skills and passionate about client services
  • Exceptional project management, organizational, and communication skills
  • Experience managing complex budgets including forecasting, spend tracking, and reconciliation
  • Understanding of luxury retail, fashion and dining environment and mixed-use destinations

Responsibilities

  • Serve as overall lead for Hudson Yards owned, branded and created events
  • Build and manage strategic partnerships to deliver programming across key pillars of art, music, culture and wellness
  • Own planning, execution, and optimization of Hudson Yards owned branded events
  • Collaborate with and manage all internal departments to produce and execute events
  • Support the Partnership, Events & Advertising sales team with creative ideation
  • Update master event calendar communication plan for stakeholders
  • Manage, plan and track program and individual event budgets

Benefits

  • Comprehensive benefits package
  • Eligible for discretionary bonus incentives
Full Job Description
Responsibilities

Reporting to the SVP, Sponsorships at Hudson Yards, this position plays a critical role in the fulfillment of a high-volume calendar of events at Hudson Yards - including Hudson Yards owned and branded programs, events, marquee series. This role will liaise between external and internal stakeholders to ensure seamless event execution while maximizing revenue generation and net operating income. This individual will be responsible for delivering consistent, high-quality public-facing events and experiences in a highly visible mixed-use environment. This position will be based full-time onsite in the New York office. Responsibilities will include but are not limited to:
  • Serve as overall lead for Hudson Yards owned, branded and created events
  • Build and manage strategic partnerships to deliver programming across key pillars of art, music, culture and wellness
  • Own planning, execution, and optimization of Hudson Yards owned branded events and programming to support relevant business goals including external partnership outreach and management
  • Collaborate with and manage all internal departments to produce and execute events including stakeholder marketing, tenant marketing, CRM marketing, PR, social media, etc.
  • Support the Partnership, Events & Advertising sales team by managing and implementing the creative ideation of Hudson Yards owned, branded and created events & programming
  • Update master event calendar communication plan, keeping stakeholders informed in regular cadence
  • Manage, plan and track program and individual event budgets as well as internal reporting and invoicing
  • Develop and sustain strong relationships with internal stakeholders
  • Research and negotiate appropriate 3rd party vendors for best in class execution and competitive pricing structures
  • Liaise with Hudson Yards marketing team for full support of owned, branded and created events throughout the year
  • Manage external production agency
  • Oversee one direct report with cross-functional support from the operations team
  • Ensure seamless planning, execution, reporting, and reconciliation of all events at Hudson Yards

Compensation

The anticipated base salary range for this position is listed below. In addition to a competitive base salary, you will be eligible to receive discretionary bonus incentives and a comprehensive benefits package.

Anticipated base salary range: $125,000 - $160,000

Actual base salary within the anticipated range will be determined by several components including, but not limited to, the individual's experience, skills, qualifications, and market factors.

Qualifications

  • Bachelor's degree or equivalent in business, marketing, or event management
  • 7-10 years of experience in event management, marketing or public-facing events; agency experience a plus
  • Demonstrated leader with experience working on a cross-functional team
  • Strong business relationship building skills and passionate about client services
  • Exceptional project management, organizational, and communication skills
  • Experience managing complex budgets including forecasting, spend tracking, and reconciliation
  • Expert time management and prioritization skills; strong ability to multitask, seamlessly executing multiple projects simultaneously
  • Understanding of luxury retail, fashion and dining environment and mixed-use destinations
  • Strong administrative skills including: Microsoft Office Suite, Adobe, CAD

Performance Criteria
  • Contribute fully and effectively to the success of the organization
  • Be an ambassador for Hudson Yards, live the Hudson Yards brand, and identify proper opportunities for the organization
  • Be a collaborative team player, results-oriented and solution focused
  • Manage time effectively to ensure deadlines are met, and activities are maintained or brought to conclusion as appropriate
  • Be equally effective working independently or as part of a team
  • Demonstrate professional demeanor and conduct in all interactions, both internal and external
  • Exercise excellent judgment, maturity and diplomacy
  • Be flexible and adaptable to changes as they occur

Working Conditions
  • This role is split between an office environment and onsite event management including non-traditional business hours. The ability and willingness to work early mornings, evenings, weekends, and holidays when required is essential

#TRC #LI-RB1 #Onsite

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