OVERVIEW:

Job Duties and Responsibilities

Audience & Data Collaboration Strategy & Roadmap

• Define theDicks Mediaaudience strategyin partnership with the enterprise audience team, including segmentation frameworks, activation principles, and governance models.

• Establish a clearaudience roadmapaligned to advertiser needs, platform capabilities, andlongtermretail media growth.

• Partner with Product, Engineering, and Data Science teams to translate audience strategy into prioritized platform initiatives.

• Set standards for audience taxonomy, definitions, and usage across managed service andselfserviceenvironments.

• Serve as a strategic advisor to Sales and GTM teams on audience positioning and value narratives.

• Set thedata collaboration strategy and use casesfor retail media, including clean rooms andprivacysafedata sharing models.

• Partner with Legal, Privacy, Security, and Engineering teams to ensure collaboration frameworks meet regulatory and governance standards.

• Lead business requirements for partner selection and roadmap prioritization without owning vendor implementation

Measurement & Insights Strategy

• Own the measurement philosophy and roadmap for Dicks Media, spanning brand insights, campaign performance, incrementality, and effectiveness.

• Define measurement standards across sales, ROAS, conversion metrics, incrementality and lift methodologies, andaudiencelevelinsights and diagnostics.

• Partner with Analytics, Finance, and Data Science teams to align on measurement frameworks and metric definitions, ensure methodological consistency and governance, and deliveradvertiserfacingcredibility and transparency.

• Guidethe evolution ofclosedloopmeasurement,multitouchattribution and life time value methodologies usingfirstpartyretail data, without directly executing analyses.

Reporting, Tooling & Workflow Automation Strategy

• Set the strategic vision for endtoto retail media tooling and automation, spanning campaign planning, inventory management, activation workflows, measurement, and reporting.

• Define requirements and priorities for integrated workflow and reporting capabilities, including planning and inventory management tools, campaign setup and execution workflows, scalable automated reporting, selfservice dashboards, and standardized yet customizable outputs.

• Establish a cohesive workflow strategy that connects audience, planning, activation, measurement, and reporting into a seamless, scalable ecosystem across managed service and selfservice offerings.

• Partner with Product, Engineering, and Analytics teams to shape roadmaps that reduce manual intervention, streamline operational processes, and scale insight generation and delivery.

• Advocate for automationfirst, platformdriven approaches that improve efficiency, reduce friction, and enable advertiser autonomy while supporting varying levels of advertiser sophistication.

• Ensure tooling and reporting capabilities are tightly aligned with audience strategy and measurement frameworks, enabling consistent, trusted, and actionable outputs.

• Define strategic frameworks that guide managed service and selfservice workflows, including campaign creation, audience selection, measurement integration, and reporting experiences.

• Influence crossfunctional enablement and adoption strategies with Sales and Account teams, ensuring tools and workflows are effectively leveragedwithout direct ownership of campaign execution.

CrossFunctionalLeadership & Influence

• Act as astrategic connectorbetween Sales, Product, Engineering, Data Science, and Analytics teams.

• Translate advertiser and market needs into clear, prioritized strategy inputs for platform and data teams.

• Influence executive stakeholders through clear,outcomefocusedstorytelling.

• Establish clarity on roles, responsibilities, and decision frameworks across teams.

• Define success metrics tied to capability adoption, advertiser impact, and revenue performance.

Developing Talent and Teammate Engagement

• Build effective teams that apply their diverse skills and perspectives to achieve common goals by establishing common objectives and a shared mindset.

• Manage execution responsibilities and workload of direct/indirect reports to achieve functional deliverables on time and with quality.

• Develops talent through coaching, feedback, exposure, and stretch assignments in order to meet their own career goals as well as the organizations priorities

• Establish strategic staffing and succession plans; successfully deliver on proposed staffing objectives.

• Drive the talent selection process in alignment with the companys talent philosophy for open direct/indirect reporting positions; Ensure all direct reports are appropriately trained and on-boarded.

• Drive engagement by creating a climate where people are motivated to do their best to help the organization achieve its objectives; focus on voice of teammate data (e.g., Engagement & Pulse results), partnering with organization leadership to drive necessary changes.

QUALIFICATIONS:

• Bachelors Degree

• 10-15 years experience, including deep understanding of firstpartydata, identity, andprivacysafeactivation, media measurement methodologies, reporting systems and automation concepts

• Significant experience inretail media, digital advertising, ad tech, ordatadrivenmedia environments.

• Significant experience with clean rooms, data cloud platforms, and BI tools

VIRTUAL REQUIREMENTS:

At DICKs, we thrive on innovation and authenticity. That said, to protect the integrity and security of our hiring process, we ask that candidatesdo not use AI tools(like ChatGPT or others) during interviews or assessments.

To ensure a smooth and secure experience, please note the following:

• Cameras must be onduring all virtual interviews.

• AI tools are not permittedto be used by the candidateduring any part of the interview process.

• Offers are contingent upon a satisfactory background check which may include ID verification.

If you have any questions or need accommodations, were here to help. Thanks for helping us keep the process fair and secure for everyone!