OverviewFortune is hiring a results-driven
Director, Audience Recruitment to lead audience acquisition and recruitment for its live events and conferences. This role is responsible for developing and executing innovative, data-driven marketing strategies that engage top executives, drive attendance, build qualified pipelines, and optimize event revenue.
The ideal candidate combines strategic leadership with hands-on execution and brings a strong understanding of B2B sales and marketing, including demand generation, pipeline management, lead qualification, and conversion optimization.
Key Responsibilities - Develop and lead multi-channel audience recruitment strategies that define target audience profiles, priority segments, acquisition goals, and recruitment tactics for Fortune's live events and conferences.
- Establish clear goals, prioritize work, support professional growth, and ensure high-quality execution across the team.
- Partner closely with events, sales, marketing, data, and product teams to align marketing activity with revenue goals, attendee acquisition targets, and customer needs.
- Build and manage marketing funnels, from audience identification and outreach through registration and attendance.
- Manage CRM, landing pages, and registration systems to ensure data integrity, campaign setup, audience segmentation, reporting accuracy, and efficient handoffs between marketing and sales.
- Identify, source, validate, and maintain targeted invitation lists that maximize executive engagement, registration, attendance, and revenue potential.
- Oversee email marketing strategy and execution, including audience segmentation, messaging, creative development, list management, scheduling, testing, deliverability, and performance analysis.
- Lead paid digital marketing initiatives across platforms including LinkedIn, Google, and telemarketing, optimizing investment, targeting, reach, conversion, and cost per acquisition.
- Analyze campaign and pipeline performance using data and analytics tools; translate insights into actionable recommendations that improve ROI, conversion rates, attendance, and revenue.
- Collaborate with internal teams on social media, newsletters, content, promotional strategies, and executive outreach to expand reach and engagement.
- Set, manage, and exceed audience, pipeline, registration, attendance, and revenue targets while effectively managing budgets and optimizing marketing spend.
- Lead project planning and workflow across concurrent events and campaigns, ensuring deadlines, priorities, resources, and performance expectations are clearly managed.
Qualifications - 10+ years of progressive experience in audience acquisition, event marketing, demand generation, B2B marketing, sales, or executive-level engagement.
- Experience mentoring and developing a team of marketing professionals, including marketing managers.
- Demonstrated experience building and managing marketing funnels, with an understanding of lead generation, lead qualification, conversion, customer acquisition, and revenue attribution.
- Strong experience with CRM, marketing automation, and registration platforms.
- Proven success developing and executing multi-channel marketing campaigns across email, paid digital, social media, content, and executive outreach.
- Strong analytical and financial acumen, with the ability to assess marketing and pipeline performance, forecast results, manage budgets, and optimize investment.
- Excellent leadership, interpersonal, and communication skills, with the ability to influence senior executives and collaborate effectively across functions.
- Ability to manage multiple high-priority projects and events with overlapping deadlines while maintaining quality, precision, and strategic focus.
- Willingness to travel and work flexible hours, including evenings and weekends, as required.
Location This role will be based in our NYC headquarters with hybrid flexibility.
Salary Range $160,000 - $175,000 base salary, plus eligibility for a 10% discretionary annual bonus. This range is a good faith estimate and may ultimately vary based on a number of relevant factors.
A Few of Fortune's Perks & Benefits - 20 vacation days and 2 personal days on top of 11 company holidays and an honor-based sick leave policy
- Health, dental, and vision coverage (90% paid for individuals and families), along with flexible spending accounts where Fortune contributes to your HSA
- Dependent care, commuter, and cell phone benefits
- Tuition reimbursement program
- A commitment to an open, inclusive, and diverse work culture
