Adobe Inc.

Dir, Enterprise Sales GenStudio Performance Marketing

Adobe Inc.$365K — $500K+*
Enterprise Technology
11 - 15 years of experience
Job Overview by Ladders

Qualifications

  • 15+ years in enterprise software sales with 5+ years in leadership roles.
  • Proven record in scaling emerging tech solutions within complex enterprises.
  • Experience collaborating with Product, Engineering, and Strategy on cutting-edge technologies.
  • Strong executive communication skills for influencing C-suite stakeholders.
  • Demonstrated ability in operational efficiency and scalable sales frameworks.
  • Familiarity with enterprise content workflows and digital asset management.

Responsibilities

  • Lead and develop a high-performing team focused on strategic enterprise adoption.
  • Establish culture and execution frameworks for clarity and accountability.
  • Coach sales managers on hiring, team development, and deal strategies.
  • Own and refine the sales strategy for GenStudio's COE segment.
  • Guide teams in creating multi-year enterprise strategies and validating use cases.
  • Collaborate with Enterprise Sales leadership to enhance account planning.
  • Support complex sales pursuits ensuring strong alignment with executives.
  • Provide market feedback and insights to guide GTM strategies.

Benefits

  • Work at the forefront of Generative AI innovations.
  • Collaborate with leading industry experts and global brands.
  • Drive strategic initiatives with significant executive visibility.
  • Shape the future of AI-driven marketing solutions.
  • Access to Adobe's comprehensive tools and support for career growth.
Full Job Description
Adobe GenStudio is a generative AI-first product that lets marketing teams quickly plan, create, manage, activate across apps and publishers, and measure on-brand content. Be on the forefront of Generative AI as we take GenStudio to market.

The GenStudio COE team drives Adobe's GenStudio business in two key areas. First, as we bring the product to market the team will work with product, product marketing, the sales teams and customers to help shape the current and future direction of Adobe GenStudio. Second, the COE members will help establish a successful pre-sales motion and directly sell GenStudio to customers in conjunction with the Adobe enterprise selling teams. The GenStudio team will be operating in a fast-changing environment. We plan to iterate on the product quickly in response to the needs of customers and the COE team will be responsible for uncovering those needs. The COE leader should be comfortable with this fast-paced, startup like environment where quickly evolving the business will be required. The COE leadership team will work closely with Expert Solutions Consulting, Account Directors, AE's, Product Specialists, Product Marketing, and Sales Enablement leadership to ensure we complete our goals. As GenStudio matures, this team will transition into a more traditional Product Specialist selling group with set accounts and quota responsibilities.

We are seeking an experienced enterprise sales leader who has a track record of leadership success. Your team of COE/ Product Specialists will drive new bookings help ensure value realization for our customers. If you are a proven leader, passionate about Generative AI, have an entrepreneurial spirit and are excited by market leading customers, we want to hear from you.

This role requires a seasoned leader who thrives in ambiguity, brings strong organizational leadership skills, has a builder mentality, and excels at connecting product relevance to executive business outcomes. You'll build scalable frameworks, coach managers and sellers, and represent GenStudio in key strategic discussions across Adobe's GTM, Product, Engineering, and Strategy organizations.

Come lead Adobe's most strategic generative AI growth initiative. Build and scale a high-performing sales organization, shape category-defining innovation, and partner with world-class leaders and customers to bring enterprise-grade AI to market!

What You'll Do

  • Lead, develop, and scale a high-performing team of Sales Managers and sellers focused on strategic enterprise adoption.


  • Establish and refine the culture, operating rhythms, and execution frameworks that drive clarity, accountability, and excellence.


  • Coach managers on hiring, team development, deal strategy, and enabling consistent high-level performance across their teams.


  • Own the sales strategy for the GenStudio COE segment, including segmentation, territory design, coverage, and account prioritization.


  • Guide teams across America and EMEA in shaping multi-year enterprise strategies, validating high-value use cases, and driving transformational outcomes.


  • Partner closely with Enterprise Sales leadership to align account planning, coordinate field activation, and scale adoption across customer segments.


  • Support complex enterprise pursuits, ensuring strong executive alignment and solution clarity.


  • Collaborate deeply with Product, Engineering, Marketing, and Strategy to ensure customer insights meaningfully influence roadmap decisions.


  • Guide proposal development, solution shaping, and customer alignment for initiatives that require deep technical and strategic integration.


  • Provide structured market feedback, adoption signals, competitive intelligence, and field insights to guide GTM evolution.


  • Drive clarity and consistency in how GenStudio's value is positioned across the organization.


  • Own forecasting rigor, pipeline visibility, deal inspection processes, and data-driven reporting across the GenStudio COE sales organization.


  • Identify trends in customer adoption, industry demand, and product fit to help shape planning.


  • Develop and refine scalable sales plays, enablement assets, and standard processes that accelerate team readiness and repeatable success.


  • Ensure strong alignment and operational rigor across cross-functional GTM partners.


What You Need to Succeed

Required Qualifications

  • 15+ years of enterprise software sales experience with 5+ years in people leadership, including leading leaders.


  • Proven success scaling emerging or category-creating technology solutions in complex enterprise environments.


  • Deep experience partnering with Product, Engineering, and Strategy teams on early-stage technologies.


  • Executive-level communication skills with the ability to influence C-suite across business and technical functions.


  • Demonstrated strength in operational rigor, forecasting, and building scalable sales frameworks.


  • Understanding of enterprise content workflows, digital asset management, creative operations, or technology-based transformation.


Preferred Qualifications

  • Experience with generative AI, machine learning, or creative automation platforms and familiarity with Adobe's product ecosystem (Creative Cloud, Experience Cloud, Firefly).


  • Track record launching or scaling new GTM motions or early-stage product categories.


  • Background working with global brands or content-intensive industries (M&E, Retail/CPG, Financial Services).


Expected Pay Range:
Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $316,600 -- $529,625 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.

In New York, the pay range for this position is $365,800 - $529,625

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

About Adobe Inc.

The Omniture product suite provides an integrated set of services: advanced web analytics and segmentation (SiteCatalyst, Discover and Data Warehouse), search marketing (SearchCenter), optimization (Advanced Testing and Targeting -- Offermatica and TouchClarity), and the marketing integration platform (Genesis). They also have an iPhone application that allows customers to sign into their Omniture account and view statistics from anywhere.

Adobe Inc. Careers

Join Adobe Inc., a global leader in digital media and digital marketing solutions, and be part of a team that thrives on innovation and creativity. Adobe offers unparalleled job opportunities that propel your career forward in an environment that fosters growth and leadership. Work You’ll Do At Adobe, you will be immersed in an atmosphere of innovative solutions and exceptional leadership, contributing to projects that drastically change the landscape of digital content. Our team at Adobe is dedicated to empowering creatives and enterprises alike through cutting-edge technology and expertise. Transform the World with Your Creativity Adobe’s mission is to change the world through digital experiences. We are looking for professionals who are passionate about creativity, technology, and driving significant market evolution. Join a diverse team that values individuality and the fresh perspectives each member brings. Lead in a Culture of Innovation Adobe Inc. is synonymous with fostering a culture of innovation where your ideas can pave the way for groundbreaking digital solutions. Our leadership is committed to nurturing a dynamic and inclusive workplace that promotes career growth and development. Collaborate with the Best Work alongside a global team of talented professionals who are leaders in their fields. At Adobe, you will enhance your skills through collaboration and be inspired by the creativity and dedication of your teammates. Our networking opportunities within the company are designed to foster connections that lead to lasting professional relationships. Explore Career Opportunities Adobe Inc. offers a range of career paths from software engineering to marketing, customer experience to IT. Explore job opportunities and internships that align with your skills and passions. Adobe is committed to hiring the best talent and providing them with the training, benefits, and support needed to succeed. Innovate and Grow Drive innovation as part of the Adobe team and see firsthand how your work contributes to the company’s success and your personal growth. Engage in projects that push the boundaries of technology and creativity. Future-Proof Your Career Adobe is dedicated to the development of its employees at all stages of their careers. We offer comprehensive training programs, including leadership development and diversity training, to ensure you are equipped for the future. Our benefits package is designed to support the well-being and financial security of our team members and their families. Stay Connected Join Our Team Search open positions that match your skills and interests. We look for driven, curious, creative, and solution-oriented team players. Start your journey with Adobe today by exploring our exciting career and internship opportunities. Keep Up to Date Stay ahead with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who work here. READ CAREERS BLOG Job Alert Emails Customize your subscription to receive job alerts, the latest news, and insider tips tailored to your preferences. Discover the rewarding and exciting opportunities that await at Adobe Inc.
Learn more about Adobe Inc.
Size
25,988 employees
Market Cap
$154.8 billion
Industry
Net Income
$5.2 billion
Founded
1982
5 Year Trend
+21.9%
Revenue
$12.8 billion
NASDAQ

Similar Jobs

More Jobs at Adobe Inc.

More Enterprise Technology Jobs

Find similar Dir, Enterprise Sales GenStudio Performance Marketing jobs: