Director, Brand StrategyThis is a Hybrid Role: 3 days in office, 2 days out. You must be within 45 minutes of one of our offices located in Denver, Colorado or Salem, New Hampshire
Essential Duties and ResponsibilitiesInclude but are not limited to the following:
Brand Strategy & Positioning - Define and evolve WOW!'s brand positioning, value proposition, and messaging framework
- Develop clear brand architecture across residential, business, and future growth segments
- Translate corporate strategy into compelling brand narratives
- Establish long-term brand equity goals and measurement frameworks
Brand Governance & Guidelines - Own and maintain all brand guidelines, including visual identity, tone of voice, messaging hierarchy, and usage standards
- Ensure brand consistency across all internal and external communications
- Develop scalable brand toolkits for field marketing and local market activation
- Act as brand steward across cross-functional teams
Creative Direction & Execution - Oversee creative strategy and execution across campaigns and always-on marketing
- Partner with internal creative teams and external agencies to develop breakthrough campaigns
- Ensure creative work aligns with brand strategy and performance objectives
- Approve final creative across paid, owned, and earned channels
Production Oversight - Lead end-to-end production for video, audio, digital, print, direct mail, and broadcast assets
- Manage production timelines, vendor relationships, and quality control
- Balance speed-to-market with high creative standards
- Drive cost-efficient production practices
Brand Budget & Resource Management - Own and manage brand investment budgets
- Allocate spending across campaign development, production, research, and tools
- Ensure disciplined financial stewardship
Cross-Functional Collaboration - Partner with Growth Marketing to ensure brand and performance strategies are aligned
- Support Sales, Product, and Customer Experience teams with brand messaging
- Align brand storytelling with market expansion initiatives
- Contribute to executive-level brand reporting and planning
Other duties as assigned Qualifications To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Minimum Required Education and Experience - 10+ years of brand strategy, brand management, or integrated marketing leadership
- Experience in telecom, broadband, subscription, or consumer services preferred
- Proven track record leading brand positioning and campaign development
- Experience managing creative agencies and production vendors
- Strong strategic thinking and storytelling skills
- Deep understanding of how brand and performance marketing work together
- Exceptional communication and executive presentation skills
Skills and Abilities to be Successful in this Role - Clear, differentiated brand positioning in competitive markets
- Consistent creative execution across all customer touchpoints
- Increased brand awareness, consideration, and preference
- High-performing creative campaigns that drive both equity and growth
- Strong cross-functional alignment around brand standards
Physical Demands/Working Conditions: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- regularly required to talk and hear
- required to use hands to type, handle objects and paperwork
- required to use close vision and be able to focus
- Some travel may be required
