Digital Marketing Sr Specialist
Location: Remote, Florida, USA
Function: Marketing
Job SummaryThe Digital Marketing Sr Specialist is responsible for planning, executing, and optimizing digital marketing strategies that drive brand awareness, lead generation, customer engagement, and revenue growth. This role manages multi-channel marketing campaigns, maintains marketing automation platforms, and analyzes campaign performance to improve ROI. The ideal candidate is creative, data-driven, and experienced with HubSpot, digital advertising, email marketing, SEO, and content marketing.
Principal Duties and Responsibilities- Plan, develop, and execute integrated digital marketing campaigns across email, social media, search engines, websites, and paid advertising channels.
- Create, publish, and manage marketing campaigns using HubSpot, including email marketing, workflows, lead nurturing, landing pages, forms, and marketing automation.
- Build, schedule, and publish digital content and campaigns across multiple online platforms while ensuring brand consistency.
- Manage the organization's content calendar and coordinate campaign launches with internal teams.
- Monitor campaign performance using HubSpot Analytics, Google Analytics, PowerBi and other reporting tools to measure key performance indicators (KPIs).
- Prresent campaign performance reports to different audiences Monthly/Quarterly.
- Analyze campaign data and recommend optimizations to improve engagement, conversion rates, lead quality, and return on investment.
- Develop and execute email marketing campaigns, including audience segmentation, A/B testing, and performance reporting.
- Create and optimize landing pages, calls-to-action (CTAs), and lead capture forms to increase conversions.
- Manage customer relationship management (CRM) data within HubSpot to ensure accurate lead tracking and reporting.
- Coordinate digital advertising campaigns through platforms such as Google Ads, LinkedIn, Facebook, and Instagram.
- Optimize website content and digital assets for search engine optimization (SEO) and user experience.
- Collaborate with sales teams to support lead generation initiatives and improve marketing-to-sales conversion processes.
- Produce regular reports on campaign performance, marketing metrics, and recommendations for continuous improvement.
- Stay current with emerging digital marketing trends, technologies, and best practices.
- Ensure all marketing communications comply with company branding standards and applicable privacy regulations.
Qualifications- Bachelor's degree in Marketing, Communications, Business, or a related field.
- 2-5 years of experience in digital marketing or marketing automation.
- Hands-on experience using HubSpot Marketing Hub, CRM, and Salesforce
- Experience creating and publishing multi-channel digital marketing campaigns.
- Knowledge of SEO, SEM, email marketing, content marketing, and social media marketing.
- Experience with Google Analytics, Google Ads, and social media advertising platforms.
- Strong analytical and reporting skills.
- Excellent written and verbal communication skills.
- Ability to manage multiple projects and meet deadlines in a fast-paced environment.
- HubSpot certifications are preferred.
Required Skills- HubSpot Marketing Hub
- Marketing Automation
- CRM Management
- Email Marketing
- Campaign Publishing and Management
- Digital Advertising
- SEO/SEM
- Google Analytics
- Social Media Marketing
- Content Management Systems (CMS)
- A/B Testing
- Marketing Analytics
- Project Management
- Data Analysis
- Microsoft Office Suite
