Keurig Dr Pepper

Digital Marketing Specialist, Promotions & Lifecycle CRM

Keurig Dr Pepper • $70K — $95K *
Burlington, MA 01803In-Person
Consumer Technology
Less than 5 years of experience
Today
Be an Early Applicant
Job Overview by Ladders

Qualifications

  • Bachelor's degree required
  • 3+ years business experience, with 2 years in a related field preferred
  • Hands-on experience with Salesforce Marketing Cloud for automation
  • HTML proficiency is an asset
  • Strong project management and communication skills
  • Exceptional attention to detail
  • Ability to multitask and adapt under pressure

Responsibilities

  • Own the Keurig.com promotional email and SMS program for personalized messaging
  • Manage execution details from planning to deployment of campaigns
  • Conduct promotional testing on product portfolios to enhance engagement
  • Develop email content and HTML for campaigns with data science collaboration
  • Utilize automation tools to optimize content and processes
  • Collaborate across teams to create compelling offers
  • Design consumer journeys triggered by behavioral cues with ongoing optimization
  • Craft detailed creative briefs and oversee project management of executions
  • Analyze data to refine strategies and improve campaign performance

Benefits

  • Medical, Dental, and Vision insurance
  • Disability coverage
  • Paid Time Off including parental leave, vacation, and sick days
  • 401k plan with company matching
  • Tuition reimbursement
  • Mileage reimbursement
  • Annual performance-based bonus
Full Job Description
Job Overview:

Join the dynamic and innovative eCommerce team at Keurig Dr Pepper. The CRM Digital Marketing Specialist works cross-functionally to manage and automate the Keurig.com email and SMS program. You will report to the Manager, CRM, and own the critical promotional & lifecycle messaging and campaign workstream for Keurig.com in email and SMS as well as assist with inbox messages and app push for our Connected brewers. Help us transform our program using automation to scale and personalization to create relevance for our consumers both within our innovative Keurig Starter Kit and Auto-Delivery program and those purchasing through site visitation.

This role is aligned to the Coffee Operating Unit.

What you will do:
  • Own the Keurig.com promotional email and SMS program; ensure messaging is personal, relevant, and timely.
  • Manage all execution details including planning, concept development, asset creation, deliverable hand-offs, QA, and deployment.
  • Execute promotional testing across the Keurig.com portfolio, including brewers, coffee, and accessories, to grow consumer engagement and revenue, and support consumers post-purchase so they get the most out of their purchase and love their Keurig.com experience.
  • Build email content and HTML as needed to support campaigns, working with data science teams to develop custom solutions such as trending, deals, or other automatic data sources.
  • Utilize tools and templates to automate content, deployments, and more to expand your time to dig into new initiatives.
  • Collaborate with IT, finance, and merchandising teams to develop innovative, efficient, and compelling offers across the Keurig.com assortment.
  • Partner with the Manager, CRM to build and operate consumer journeys triggered by behavioral and lifecycle cues for both buyers and prospects, including setup, launch, and ongoing optimization.
  • Write clear and specific creative briefs and evaluate completed creative to ensure the message and imagery are on-brand; project manage creative executions for managed programs.
  • Use performance data to shape both strategy and tactics; analyze campaign and journey results, size opportunities, and translate findings into calendar, offer, and audience recommendations that improve engagement and revenue.

Total Rewards:
  • Salary Range: $70,000 - 95,000
  • Actual placement within the compensation range may vary depending on experience, skills, and other factors
  • Benefits, subject to election and eligibility: Medical, Dental, Vision, Disability, Paid Time Off (including paid parental leave, vacation, and sick time), 401k with company match, Tuition Reimbursement, and Mileage Reimbursement
  • Annual bonus based on performance and eligibility
  • It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Requirements:
  • Bachelor's Degree required.
  • Minimum of 3 years business experience; minimum 2 years' experience in related field preferred.
  • Experience with Salesforce Marketing Cloud with hands-on automation experience for complex and personalized campaigns.
  • HTML experience is a plus.
  • Comfortable working independently and collaboratively.
  • Excellent communication skills, written and oral, with all levels of the organization.
  • Excellent project management skills.
  • Extraordinary attention to detail.
  • Exhibits flexibility to shift priorities quickly and remain calm and focused under pressure; ability to manage multiple projects/requests and meet deadlines.

About Keurig Dr Pepper

Keurig is a beverage company that offers a variety of K-Cup pods and single-serve coffee makers. The company provides iced coffee brewers, cappuccino, and latte makers.

Keurig Dr Pepper Careers

Join the vibrant team at Keurig Dr Pepper, a leading beverage company in North America, where innovation, leadership, and diversity thrive. As a powerhouse in the beverage sector, Keurig Dr Pepper offers a plethora of job opportunities that cater to a variety of skills and career aspirations.

Work You’ll Do

At Keurig Dr Pepper, every position contributes to the company's success, from brewing innovation to market leadership. Our team is committed to fostering a culture of growth and professional development, making our company a perfect place for those who are driven to excel in their careers.

Explore Career Paths

Whether you're looking for an internship, full-time employment, or a leadership role, Keurig Dr Pepper provides a dynamic environment where your career can flourish. We are dedicated to hiring talented professionals who are eager to drive our mission of delivering high-quality beverages to consumers globally.

Innovate and Lead

Join a team where innovation is at the core of everything we do. Keurig Dr Pepper is home to a diverse group of forward-thinking professionals who are not only experts in their fields but are also leaders who inspire change and growth within the industry.

Diversity and Inclusion

At Keurig Dr Pepper, we believe diversity fuels innovation. Our commitment to diversity training ensures that all team members have the opportunity to thrive and contribute their unique perspectives. We strive to create an inclusive workplace where everyone feels valued and empowered.

Benefits and Culture

Our employees enjoy a range of benefits that support both their professional and personal lives. At Keurig Dr Pepper, you will find a supportive culture that values networking, leadership development, and a work-life balance. We invest in our employees through comprehensive benefits packages and continuous professional development opportunities.

Join Our Team

Search for open positions that match your skills and interests. Keurig Dr Pepper is always on the lookout for passionate, curious, and innovative team players. Explore the exciting employment and internship opportunities available and find out how you can contribute to our community of dedicated professionals.

Stay Connected

Keep up to date with the latest company news, career tips, and industry insights—all from the people who work here. Personalize your experience by subscribing to job alert emails, tailored to your preferences, and discover the rewarding career opportunities that await at Keurig Dr Pepper.

Apply Now

Ready to take the next step in your career? Submit your resume, prepare for your interview, and join a company that’s as committed to your career growth as you are. At Keurig Dr Pepper, we’re not just filling positions—we’re building leaders.

Keurig Dr Pepper Jobs

With a commitment to innovation, leadership, and diversity, Keurig Dr Pepper is more than just a beverage company—it's a place where you can make a difference. Join us in our journey to refresh the world and make a lasting impact.
Learn more about Keurig Dr Pepper
Size
27,500 employees
Market Cap
$51 billion
Industry
Food & Beverages
Net Income
$1.3 billion
Founded
1990
5 Year Trend
+14.5%
Revenue
$11.6 billion
NASDAQ
KDP
* Ladders Estimates

Similar Jobs

Ad banner background

Get Ready For Your
Next Interview

More Jobs at Keurig Dr Pepper

More Consumer Technology Jobs

Find similar Digital Marketing Specialist, Promotions & Lifecycle CRM jobs:

NationwideBurlington, MA