Digital Marketing Specialist

Mathnasium

$83K — $106K *
Education, Government & Non-Profit
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in Marketing, Communications, Business, or related field
  • Minimum 3 years of experience in digital marketing or communications
  • Strong written and verbal communication skills
  • Ability to manage multiple priorities in a fast-paced environment
  • Strong organizational skills and attention to detail
  • Client-focused with strong interpersonal skills

Responsibilities

  • Develop and implement digital marketing strategies to drive student enrollment and brand awareness
  • Execute content strategy across digital channels to showcase niche positioning
  • Manage social media platforms including Facebook and Instagram
  • Plan and monitor paid digital advertising campaigns
  • Conduct online marketing and website promotions
  • Maintain and update website content for programs and promotions
  • Prepare written materials such as reports and newsletters

Benefits

  • Company parties
  • Free food & snacks
  • Performance-based bonus
  • Health care plan
  • Paid training and professional development
  • Team-building opportunities
Full Job Description
Benefits:
  • Company parties
  • Competitive salary
  • Free food & snacks


Digital Marketing Specialist

Ottawa, ON (On-site)
$40.00/hour | 40 hours per week
Permanent, Full-time
Day, Evening, Weekend, Flexible hours
Start Date: July 1, 2026

We are seeking a Digital Marketing Specialist to manage and grow our online presence, drive student enrollment, and strengthen our brand within the local community.

About the Role

This role focuses on digital marketing while supporting the centre's strategic growth within the mathematics education space. In addition to marketing responsibilities, the successful candidate will contribute to the overall centre experience by supporting students and helping maintain a positive and welcoming learning environment.

Familiarity with the Singapore Math approach is considered an asset, as it supports both content development and effective communication of our programs.

Key ResponsibilitiesDigital Marketing (Primary)

  • Develop and implement digital marketing strategies to drive student enrollment and brand awareness for Mathnasium - The Glebe
  • Develop and execute content strategy that credibly communicates the centre's specialised niche positioning across digital channels
  • Manage social media platforms including Facebook, Instagram and other relevant channels
  • Plan, execute and monitor paid digital advertising campaigns
  • Develop communication strategies and implement communication programs
  • Conduct online marketing, e-commerce and website promotions
  • Maintain and update website content to reflect current programs, promotions and achievements
  • Develop and distribute email marketing campaigns for prospective and currently enrolled families
  • Prepare written material such as reports, briefs, newsletters and website content
  • Assist in the preparation of brochures, reports, newsletters and other promotional material
  • Develop a portfolio of marketing materials consistent with the Mathnasium brand
  • Gather, research and prepare communications material
  • Conduct analytical marketing studies and evaluate the effectiveness of campaigns
  • Develop advertising and promotional copy across digital and print channels
  • Conduct market research and analyze competitor marketing strategies
  • Prepare and deliver publicity and information programs and sessions for community outreach
  • Answer written and oral inquiries from prospective clients and community partners

Centre Support (Secondary)

  • Support student onboarding and orientation
  • Communicate with parents regarding programs and enrollment
  • Contribute to a positive and welcoming learning environment
  • Collaborate with team members to ensure consistency between marketing and in-centre experience

Qualifications

  • Bachelor's degree in Marketing, Communications, Business, or a related field
  • Minimum 3 years of experience in digital marketing or communications
  • Strong written and verbal communication skills
  • Ability to manage multiple priorities in a fast-paced environment
  • Strong organizational skills and attention to detail
  • Client-focused with strong interpersonal skills

Technical Skills

  • Meta Business Suite / Facebook Ads Manager
  • Google Analytics
  • Canva, Figma
  • MS Office (Word, Excel, PowerPoint)
  • Email marketing platforms

Work Environment

  • On-site position in Ottawa (no remote option)
  • Fast-paced, team-oriented environment
  • Interaction with families and children

Additional Requirements

  • Must be legally authorized to work in Canada
  • Criminal record check required

Compensation & Benefits

  • $40.00/hour (guaranteed base wage)
  • Performance-based bonus
  • Health care plan
  • Paid training and professional development
  • Team-building opportunities

Who Can Apply

  • Canadian citizens and permanent residents of Canada
  • Other candidates with or without a valid Canadian work permit

How to Apply

Please submit:

  • Resume
  • Portfolio or examples of relevant work
  • Writing sample
  • References

Job Type: Full-time

Pay: $40.00-$51.00 per hour

Expected hours: 40 per week

Work Location: In person

Compensation: $40.00 per hour

Mathnasium locations are independently owned and operated by franchisees of Mathnasium Center Licensing Canada, Inc. ("Mathnasium"). Franchisees are independent business people and not employed by Mathnasium. Thus, each franchisee and each franchisee centre is unique and the franchisee is alone responsible for all employment matters in their centre. If you are hired to work at a centre, the franchisee will be your employer, not Mathnasium.

Similar Jobs

More Jobs at Mathnasium

More Education, Government & Non-Profit Jobs

Find similar Digital Marketing Specialist jobs: