Nestle

eCommerce, Content Manager

Nestle • $95K — $105K *
Mississauga, ON L4T 0A1In-Person
Food & Beverages
Less than 5 years of experience
3 days ago
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Job Overview by Ladders

Qualifications

  • University degree in Business or Marketing or equivalent experience.
  • 2+ years of eCommerce experience in content management.
  • 1-2 years in the consumer packaged goods (CPG) industry.
  • Experience with Canadian eCommerce content guidelines preferred.
  • Proficiency in Salsify is essential, experience with other asset management tools acceptable.

Responsibilities

  • Lead the development of compelling content strategies to enhance consumer experience.
  • Optimize SEO for content by conducting keyword research and implementing strategies.
  • Execute test and learn projects to keep content fresh and innovative.
  • Manage product content across multiple eRetailers to ensure accuracy and relevance.
  • Collaborate with various internal teams to align digital content initiatives with business goals.
  • Champion the creation of eContent assets for retail platforms, ensuring quality and alignment with standards.
  • Facilitate the use of digital content tools among cross-functional teams.

Benefits

  • Comprehensive health and dental benefits starting from day one.
  • Company matched pension plan for long-term savings.
  • Four weeks of vacation and five personal paid holidays.
  • Flexible hybrid work arrangements to support work-life balance.
  • Access to educational assistance and tuition reimbursement for continuous learning.
  • Bonus eligibility as part of total compensation package.
  • Gender affirmation benefits supporting inclusive healthcare needs.
  • Fertility services and surrogacy medical coverage for diverse paths to parenthood.
  • Adoption benefits to ease financial aspects of adoption.
  • Up to 50% discount on Nespresso products and access to Nestlé and Purina products through company store.
  • Pet-friendly workplace allowing you to bring your dog to work.
Full Job Description
Position Snapshot

Business area: Nestlé Purina

Location: Mississauga, ON located at 2500 Royal Windsor Dr, Mississauga ON L5J 1K8;

Hybrid

What to Expect:

We are looking for an eCommerce Content Manager based at our Mississauga Office reporting into the Director, eCommerce where you will lead the development of excellent digital content strategies for online retailers as the Digital Commerce Content Manager. You will ensure all content is strategically tailored for each platform, driving sales and improving customer experience. Responsibilities include developing and briefing retail product and brand page content, optimizing digital assets through our digital merchandising platforms, and collaborating with sales and brand teams to best showcase Nestle Purina brands on our retailer websites. The art of brand storytelling will blend with the innovative and strategic mindset of the eCommerce Content Manager in this role. Note: this is an existing vacancy.

A day in the life:

eContent Development & Management

  • Lead content strategy and planning to build compelling consumer experiences that drive engagement through eye-catching brand imagery, videos, and copy that meets retailer requirements.
  • Enhance content for search engine optimization (SEO) through effective keyword research and strategies advised by the Senior eCommerce Manager, including copy optimization, Taxonomy/Tagging, Grouping Strategy, Title Variation Strategy, etc.
  • Lead test and learn content projects to continually improve performance and keep Nestle Purina Products at the forefront of new trends and opportunities.
  • Manage content across priority eRetailers, ensuring recency, relevancy, and accuracy by effectively managing timelines to ensure product content and specification are available for new product launches and renovations
  • Maintain close collaboration with retail account teams to understand retailer needs and site requirements
  • Collaborate with internal collaborators (marketing, ecommerce, IT, sales and creative teams) to align operational initiatives with broader business objectives.
  • Be the internal champion leading creation and adaptation of eContent assets for use in product carousels and advanced below the fold/brand hub content areas of eRetailer sites, coordinating with cross functional teams.
  • Encourage the utilization of new digital content tools and processes within cross-functional teams, involving onboarding, training, and sharing protocols
  • Work with team to maintain retailer product content and specifications library (Salsify)
  • Support the optimization of the Product Information Management (PIM) system, focusing on scalability, automation, and data enrichment to improve product content quality and relevance.


Enterprise Data Governance & GS1 Product Standards:

  • Lead GS1 product governance efforts, ensuring adherence to global standards for product identification (e.g., GTINs, barcode) and data synchronization.
  • Collaborate with cross-functional teams to ensure the effective application of GS1 standards and resolve product data compliance issues.


Reporting & Competitive, Channel, and Industry Monitoring

  • Tracks eCommerce platform progress by establishing common performance indicators, action plans, and providing essential reporting.
  • Regular monitoring of key competitor activity across eRetailer channels
  • Use market data, analytics, site and content performance reports, and the expertise of collaborators to improve content relevance for consumers
  • Conduct routine inspections of retailer websites to verify that product details, images, and brand communication are up-to-date and outstanding.
  • Identify retailer and consumer trends, establish external connections with industry experts, agencies, and customers to bring groundbreaking perspectives & capabilities to succeed in modern retail
  • Foster innovation within the eBusiness, marketing and sales teams to build eBusiness salience and capability within the competitive environment
  • Ensure alignment to Purina US eCommerce guidelines, maintaining close contact with US counterparts
  • Ensure up-to-date integration of eCommerce team initiatives in the Trade Calendar
  • Develop/manage PFME pre and post evaluations in line with audit requirements.


Role Requirements

  • A University degree in Business or Marketing or equivalent experience
  • A minimum of 2 years of eCommerce experience in content management (search and e-marketing a plus).
  • Minimum 1-2 years' work experience in the consumer packaged goods (CPG) industry
  • Experience with content guidelines specific to Canadian eCommerce / retailers (Amazon, Wal-Mart, Loblaws etc.) is highly preferred
  • Experience with Salsify is essential; other Asset Management/DAMs acceptable


Preferred Skills

  • Proven strategic approach to building data-driven content plans that align with brand guidelines to drive positive business outcomes
  • Be self-motivated, results focused with strong analytical skills and curiosity
  • Can navigate the complex & ambiguous with agility and a can-do attitude
  • Systems thinker with strong creative problem-solving skills
  • Passion for the evolving digital world and an interest in learning new technologies
  • Have an excellent understanding of technology (MS Excel, PowerPoint, Word, and Access) and a good understanding of network applications related to Sales Information. SAP experience is an asset.


Benefits

Comprehensive total rewards benefits package including Health and Dental benefits that start on day one of employment
  • Company matched pension plan
  • Four weeks of Vacation and five personal days (Personal Paid Holidays)
  • Flexible and hybrid work arrangements
  • Excellent training and development programs as well as opportunities to grow within the company
  • Access to Educational Assistance & Tuition Reimbursement
  • Bonus eligibility
  • Gender affirmation benefits to ensure access to necessary care, resources, and coverage for gender-affirming procedures
  • Fertility Services and Surrogacy Medical Coverage to support the pursuit of a path to parenthood regardless of medical conditions, gender or sexual orientation
  • Adoption benefits to remove some of the financial barriers associated with adoption
  • Up to 50% off - Nespresso Coffee Machine, Capsules and accessories
  • Access to the Discount Company store with Nestlé, Nespresso, and Purina products (Located across various Nestle offices/sites)
  • Bring your dog to work!


Compensation Range: $ 95,000 - $ 105,000 CAD + bonus elegibility

At Nestle Canada, we are committed to transparency and fairness in our compensation and job posting practices. This position offers a competitive salary within the range specified above, in compliance with Ontario's pay transparency regulations.

What you need to know

We will be considering applicants as they apply, so please don't delay in submitting your application.

LI-RH1

About Nestle

Nestlé S.A. is a Swiss multinational food and drink processing conglomerate corporation headquartered in Vevey, Vaud, Switzerland. It is the largest food company in the world, measured by revenue and other metrics, since 2014. It ranked No. 64 on the Fortune Global 500 in 2017 and No. 33 in the 2016 edition of the Forbes Global 2000 list of largest public companies. Nestlé's products include baby food, medical food, bottled water, breakfast cereals, coffee and tea, confectionery, dairy products, ice cream, frozen food, pet foods, and snacks. Twenty-nine of Nestlé's brands have annual sales of over 1 billion CHF, including Nespresso, Nescafé, Kit Kat, Smarties, Nesquik, Stouffer's, Vittel, and Maggi. Nestlé has 447 factories, operates in 189 countries, and employs around 339,000 people. It is one of the main shareholders of L'Oreal, the world's largest cosmetics company. Nestlé was formed in 1905 by the merger of the "Anglo-Swiss Milk Company", established in 1866 by brothers George and Charles Page, and "Farine Lactée Henri Nestlé", founded in 1867 by Henri Nestlé. The company grew significantly during the First World War and again following the Second World War, expanding its offerings beyond its early condensed milk and infant formula products. The company has made a number of corporate acquisitions, including Crosse & Blackwell in 1950, Findus in 1963, Libby's in 1971, Rowntree Mackintosh in 1988, Klim in 1998, and Gerber in 2007.
Learn more about Nestle
Industry
Food & Beverages
Founded
1866
* Ladders Estimates

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