PPG Industries

Digital Marketing Manager

PPG Industries • $90K — $120K *
Pittsburgh, PA 15237Hybrid
Business Services
5 - 7 years of experience
2 weeks ago
Job Overview by Ladders

Qualifications

  • 5+ years in B2B digital marketing or marketing operations
  • Experience leading Center of Excellence (COE) or global marketing operations
  • Strong expertise in Salesforce Marketing Cloud and CRM
  • Deep experience in demand generation and lead management
  • Proven ability to drive data-driven decisions and influence stakeholders
  • Experience with indirect influence across functions, regions, and seniority levels
  • Familiarity with AI-powered marketing tools in a B2B context

Responsibilities

  • Lead the Digital Marketing Center of Excellence with a focus on enhancing data-driven marketing operations
  • Design and refine B2B demand generation processes emphasizing account-based marketing
  • Identify execution challenges and optimize marketing operations
  • Develop standards and playbooks to enhance marketing consistency and effectiveness
  • Implement global marketing strategies grounded in analytics and customer insights
  • Oversee Salesforce Marketing Cloud strategy and ensure effective execution
  • Manage marketing operations to ensure efficient campaign execution and governance

Benefits

  • Collaborative and accelerated career development environment
  • Hybrid work model with in-person work Monday through Thursday
  • Flexible remote work options available on Fridays
Full Job Description
PPG is seeking a Digital Marketing Manager to join our Digital team! You will lead the Digital Marketing Center of Excellence (COE), supporting the evolution of global B2B marketing into a data-driven, scalable growth engine.

This role defines and leads the strategy, operating model, and execution of digital marketing, with a strong focus on Salesforce Marketing Cloud (SFMC), demand generation, and performance marketing to drive measurable pipeline impact across global business units.

Blending strategy, operations, and hands-on execution, you will standardize best practices, enable advanced demand generation, and embed AI-powered marketing capabilities across the organization. You will report to the Director of Digital Product and Marketing.

Key Responsibilities

Digital Marketing COE Leadership
  • Lead PPG's Digital Marketing Center of Excellence, setting a clear vision for scalable, data-driven marketing operations across U.S. and European business units.
  • Design, implement, and continuously refine B2B demand generation processes, with particular emphasis on account-based marketing (ABM) and lifecycle/nurture programs.
  • Act as an enterprise vantage point - identifying recurring execution challenges, tooling gaps, and process inefficiencies - and translating insights into concrete improvements.
  • Develop standards, frameworks, and playbooks that improve consistency, speed, and effectiveness while allowing flexibility for business-unit needs.

Strategic Vision & Data Driven Marketing
  • Define and execute a global digital marketing strategy grounded in data, customer insights, and business objectives.
  • Build a performance driven culture, leveraging KPIs, attribution models, and ROI tracking.
  • Translate analytics into actionable insights and executive level storytelling to demonstrate marketing impact.

Salesforce Marketing Cloud & Demand Generation
  • Lead SFMC strategy, adoption, and execution across multiple business units.
  • Provide strategic direction and oversight of SFMC execution, partnering with technical and campaign teams.
  • Design and scale automated customer journeys (lead nurture, lifecycle, ABM).
  • Standardize lead management processes (scoring, routing, SLAs) in alignment with commercial excellence.
  • Establish governance, best practices, and enablement to drive platform adoption and data integrity.
  • Partner with IT and CRM teams to ensure integration and scalability.

Marketing Operations, Analytics & Performance
  • Oversee marketing operations by managing and guiding teams executing campaigns, workflows, and governance processes.
  • Manage and optimize the marketing technology stack (SFMC, CRM, DAM, CMS).
  • Build and scale analytics frameworks and dashboards for marketing-to-revenue visibility.
  • Drive continuous optimization through performance insights and test-and-learn approaches.

AI-Powered Marketing
  • Identify and scale AI-driven marketing capabilities (personalization, content, predictive insights).
  • Evaluate, pilot, and scale AI use cases with measurable impact on campaign performance, efficiency, or personalization.
  • Embed AI into campaigns, analytics, and customer journeys.

Qualifications
  • 5+ years in B2B digital marketing or marketing operations
  • Experience leading COE or global marketing operations
  • Strong expertise in Salesforce Marketing Cloud and CRM
  • Deep experience in demand generation and lead management
  • Proven ability to drive data-driven decisions and influence stakeholders
  • Experience with indirect influence across functions, regions, and seniority levels.
  • Experience supporting enterprise-scale Salesforce implementations.
  • Familiarity with AI-powered marketing tools or pilots in a B2B context.
  • Background in complex B2B, industrial, or manufacturing environments, preferred.


How we work: At PPG, we bring teams together to accelerate collaboration and career development, with in-person work Monday through Thursday and the opportunity to work remotely on Flexible Fridays. Schedules may vary by location.

About PPG Industries

PPG Industrial Coatings is a global supplier of paints, coatings, optical products, and building materials. They have been pioneering in complete solutions focused on technology and quality in the industrial market.

PPG Industries Careers

Join the vibrant team at PPG Industries, a leader in diversified coatings and specialty materials, where innovation thrives and career growth is fostered. At PPG Industries, we are committed to providing a dynamic work environment that encourages professional development and leadership.

Work You’ll Do

At PPG Industries, your work will directly contribute to the company's mission of protecting and beautifying the world. As part of our team, you will use your skills to advance coating technologies, collaborate on industry-leading projects, and help customers navigate their challenges in new and innovative ways.

Join Our Market-Leading Team

Become a part of a company where diversity and inclusion fuel our success. PPG Industries is home to a global team of professionals dedicated to operational excellence and innovative solutions. Here, you can lead in the marketplace by leveraging our industry expertise and global reach.

Innovative Work

Engage in work that makes a difference. PPG Industries is at the forefront of developing sustainable solutions that customers depend on to enhance their products and protect the environment. Our commitment to innovation is evident in every layer of our business, from research and development to marketing and sales.

Career Development

Future-proof your career at PPG Industries. We offer a wealth of job opportunities and paths to advancement, supported by comprehensive training and diversity programs. Whether you're seeking an internship, an entry-level position, or a leadership role, PPG provides the resources and support to help you succeed.

Be Part of a Great Team

Our culture is built on collaboration and respect, with a focus on achieving collective goals. At PPG Industries, you’ll work alongside talented individuals who share your passion for excellence and innovation. Together, we drive the industry forward, making an impact on a global scale.

Explore Job Opportunities

PPG Industries is hiring! Explore open positions that match your skills and interests. We look for passionate, curious, and solution-driven team players. From internships to full-time roles, each position offers a chance to thrive in a nurturing environment.

Stay Connected

Keep up to date with the latest career tips, industry insights, and company news—all from the people who work at PPG Industries. Personalize your experience by subscribing to job alert emails, tailored to your preferences and professional goals.

Networking and Professional Growth

Take advantage of PPG’s extensive networking opportunities. Connect with leaders and peers within the company through various platforms and events. Enhance your resume, prepare for your next interview, and build relationships that could shape the future of your career. At PPG Industries, we don’t just offer jobs—we offer careers filled with growth, support, and endless possibilities. Join us and be part of a company that values innovation, leadership, and a diverse and inclusive workplace.
Learn more about PPG Industries
Size
49,300 employees
Market Cap
$29.5 billion
Industry
Food & Beverages
Net Income
$1 billion
Founded
1983
5 Year Trend
+3.3%
Revenue
$13.8 billion
NASDAQ
PPG
* Ladders Estimates

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