Digital Marketing Manager Position OverviewOpenEye, a leading provider of video software as a service, is seeking a results-driven Digital Marketing Manager to lead our demand generation strategy. This role will focus on driving qualified leads, nurturing prospects through the sales funnel, and optimizing digital campaigns across multiple platforms-all while managing the digital marketing budget to maximize ROI. The ideal candidate will have a strong grasp of B2B marketing tactics, analytics, and automation tools to support scalable revenue growth.
The Digital Marketing Manager will report directly to the Director, Marketing.
Roles and Responsibilities:- Strategy Development: Develop and execute digital marketing strategies to generate and nurture leads
- Campaign Management: Manage and optimize campaigns across email, search, social media, and display advertising
- Automation & Workflows: Implement and refine marketing automation and lead nurturing workflows
- Budget Oversight: Oversee and manage the digital marketing budget to ensure efficient use of resources
- Sales Collaboration: Collaborate with marketing and sales to align campaign strategies and goals
- Performance Analysis: Track and report on campaign performance metrics, using data to drive continuous improvement
- SEO/SEM Optimization: Maintain and improve SEO/SEM performance
- Website Management: Manage website content and landing pages to support conversion goals
- Trend Monitoring: Stay current on digital marketing trends and best practices to enhance campaign effectiveness
- Vendor Coordination: Coordinate with external vendors and agencies as needed for campaign execution
- Other duties as assigned.
Qualifications:- 4+ years of experience in digital marketing, with a proven track record of successful campaign management.
- Bachelor's degree in marketing, Communications, Public Relations, Business Administration, or a related field.
- Experience in physical security technology is preferred.
- Strong understanding of digital marketing channels and tools.
- Excellent analytical and problem-solving skills.
- Proficiency in Salesforce and Marketing Cloud Account Engagement (formerly Pardot) .
- Exceptional communication abilities.
- Creative thinking and ability to innovate.
- Experience with martech stack including Zoom Webinar, Wistia, WordPress, Hotjar, ahrefs, Google Analytics, Google Search Console, G2, Zeplin, and Jira.
- This position is based at OpenEye's headquarters in Liberty Lake, WA. Relocation assistance is available for qualified applicants.
Please note that sponsorship of new applicants for employment authorization, or any other immigration-related support, is not available for this position at this time.
The Perks!- Employees are eligible to purchase company stock at a discounted rate
- Collaborative, fun, creative culture where idea sharing is encouraged
- Casual dress (Jeans are welcome!)
- Medical, dental, vision & prescription benefits starting day 1! Generous medical plan subsidy and health savings account option with company contribution helps keep your costs low.
- Up to $5,000 annual company match for 401k
- Company paid short-term/long-term disability, AD&D and life insurance
- Paid maternity and paternity leave
- 15 Days of Paid Vacation accrued per year (increases after year 3)
- 7 Paid Sick/Wellness days per year
- 9 Paid Holidays per year
- This position is eligible for a flexible hybrid work schedule
- Educational Assistance Program covering non-degree support, undergraduate and graduate degrees
- Employee Equipment Program - Free Alarm.com system for your home!
The base salary range of this opportunity is listed below and is determined within a range based on factors including qualifications, location and experience. This allows opportunity for growth and development within the role. The base salary offered is part of a total compensation package.
Base Salary Range
$80,000-$120,000 USD
