Amazon

Digital Marketing Manager, Web Strategy, AWS Marketing Integrated Demand Center

Amazon$82K — $137K *
Consumer Technology
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years of marketing experience, not including internships.
  • Experience leveraging data and metrics for performance improvements.
  • Ability to create strategic marketing plans and execute tactical actions.
  • Experience collaborating with cross-functional marketing and creative teams.
  • Familiarity with web development and enterprise content management systems, particularly Adobe Experience Manager (AEM).

Responsibilities

  • Create exceptional customer experiences on AWS digital platforms.
  • Define marketing page strategies and build standardized templates to enhance customer engagement.
  • Collaborate with stakeholders across multiple teams to innovate website solutions that align with business objectives.
  • Lead A/B testing and experimentation efforts to refine page performance continuously.
  • Maintain high quality assurance standards to ensure top-quality customer experiences before content goes live.

Benefits

  • Comprehensive health insurance: medical, dental, vision, and prescription coverage.
  • 401(k) matching program for retirement savings.
  • Paid time off for work-life balance.
  • Parental leave for growing families.
  • Additional support for adoption and surrogacy reimbursement.
Full Job Description
The AWS Website team is looking for an experienced, data-driven Digital Marketing Manager to lead the strategy and templatization of marketing pages on the AWS website. This role will work across engineering, UX, information architecture, testing, and product marketing to standardize the web experience and build scalable frameworks that work globally.

The ideal candidate can drive alignment across multiple teams at once and has a track record of turning ambiguous, cross-functional problems into structured, repeatable solutions. This role requires strong communication skills and a clear understanding of brand guidelines, website systems, and technical capabilities. You'll define where content should live on the site, run A/B tests to validate decisions, and develop templates and page strategies that scale across regions. This is a high-visibility role with real impact on how customers experience product marketing content across the website.

Key job responsibilities

* Create world-class customer experiences on AWS digital properties.

* Define the strategy and templatization of marketing pages, building standardized frameworks that raise customer engagement and drive AWS demand globally.

* Collaborate with stakeholders across various web, marketing, engineering, UX, product management, and business teams to identify and drive innovative website solutions that achieve business goals and raise the bar for customer experience with each launch.

* Own the A/B testing and experimentation roadmap to validate decisions and continuously improve page performance.

* Approach quality assurance (QA) with a high degree of rigor to ensure the customer experience meets a high quality bar before publication.

BASIC QUALIFICATIONS

- 5+ years of professional non-internship marketing experience

- Experience using data and metrics to drive improvements

- Experience equally comfortable building strategic marketing plans and executing at a tactical level

- Experience managing or working within cross-functional marketing and creative teams

- Experience with web development, specifically with Adobe Experience Manager (AEM) or other enterprise CMS

PREFERRED QUALIFICATIONS

- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)

- Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion

- Experience leading and managing migration and transformation programs

- Experience with A/B testing, especially around audience segmentation and targeting

- Experience working in ticketing platforms such as Asana, JIRA, Workfront or similar tools

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.

USA, NY, New York - 86,700.00 - 151,700.00 USD annually

USA, WA, Seattle - 82,700.00 - 137,900.00 USD annually

About Amazon

Audible is a provider of spoken audio information and entertainment , on the Internet. They provide premium spoken audio content, such as audio versions of books and newspapers and radio programs, that is delivered over the Internet and played back on personal computers and hand-held electronic devices. The Audible service allows consumers to purchase and download their content from their Website, store it in digital files and play it back on personal computers and electronic devices. More than 15,000 hours of audio content are available on their Web site, including audio versions of books, periodicals and radio programs. Several manufacturers have agreed to support and promote the playback of their content on their hand-held audio-enabled electronic devices.

Amazon Careers

Joining Amazon presents an unparalleled opportunity to become part of a vibrant team pushing the boundaries of innovation and growth in the global marketplace. As a leader in e-commerce, technology, and logistics, Amazon offers a variety of job opportunities that cater to a range of skills and professional interests. Work You’ll Do At Amazon, every day is an opportunity to collaborate with the brightest minds in technology and business to redefine what’s possible. Whether you’re interested in software development, marketing, human resources, or customer service, Amazon has a position waiting for you. Transform the way the world shops and innovates with our diverse and inclusive team. Amazon is not just a company; it’s a community where you can drive real change and contribute to projects impacting millions globally. Lead with Innovation and Leadership Amazon is the perfect place to enhance your leadership and innovation skills. Our culture encourages pushing the envelope and imagining the unimaginable. Here, you will lead projects that challenge the status quo and define new industry standards. Work with a team that values diversity and is committed to creating an inclusive environment. Our leadership is focused on harnessing the collective power of unique perspectives to foster growth and innovation. Explore Amazon’s Employment Benefits Amazon’s commitment to its employees extends beyond just career growth. We offer competitive benefits, including health care, parental leave, and diversity training, ensuring that our team not only excels professionally but also enjoys well-being and security. Internship and Networking Opportunities Start your career with an Amazon internship and gain hands-on experience that matters. Our internships provide a gateway to full-time employment and an opportunity to network with professionals across various sectors of the company. Future-Proof Your Career With Amazon, your career path is filled with numerous opportunities for advancement. Our learning and development programs are designed to nurture your professional growth and keep you at the forefront of industry trends. Stay Connected Join Our Team Discover the job opportunities at Amazon that match your skills and interests. We are constantly on the lookout for passionate, curious, and innovative team players ready to make a difference. Keep Up to Date Stay ahead with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who work here. Job Alert Emails Customize your subscription to receive job alerts, the latest news, and insider tips tailored to your preferences. Explore the exciting and rewarding career opportunities that await at Amazon. Amazon is more than just a company—it’s a platform for building a promising future. Whether you’re starting or looking to advance your career, Amazon offers the resources, support, and network you need to succeed. Join us, and be a part of our continuing mission to be Earth's most customer-centric company.
Learn more about Amazon
Size
1,608 employees
Market Cap
$832.6 billion
Industry
Net Income
$21.3 billion
Founded
1994
5 Year Trend
+28.1%
Revenue
$386 billion
NASDAQ

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