Digital Marketing Manager (Hybrid) - Carmel, IN

The Digital Marketing Manager is responsible for working with the broader Allegion marketing team to lead the development and execution of impactful content and digital marketing initiatives. This role requires a blend of strategic vision, creative storytelling and digital expertise to position Allegion and its family of brands as the trusted leader in creating a safer and more accessible world.

The ideal candidate owns social media strategy and paid media campaigns end to end, driving brand awareness, engagement, and measurable ROI. They collaborate closely with brand, channel, demand generation, and senior leadership to bring content to life across digital channels.

This role demands a fast learner who can bring innovative strategies to social and paid platforms, staying curious and comfortable operating in a rapid 'test and learn' environment.

Qualified candidates must be legally authorized to be employed in the United States. The company does not intend to provide sponsorship for employment visa status (e.g., H-1B, TN, etc.) for this employment position.

At Allegion, we are driven by a bold vision: redefining safety while empowering our employees to thrive. When you join our team, you become part of a culture that values innovation, purpose, and excellence. This role offers the benefits of our dynamic hybrid work model-combining in-person collaboration for meaningful moments with the flexibility of remote work. Since hybrid arrangements can vary based on the needs of the individual, team and business, your talent acquisition partner will provide specific hybrid details about this role.

We are committed to fostering a healthy work-life balance and building meaningful connections, ensuring you have the tools, resources, and support needed to excel in any environment. Together, we'll unlock your potential and create a lasting impact.

While this is the current structure and we currently have no plans to change, we reserve the right to make changes to the hybrid schedule as needed at the Company's discretion.

What You Will Do:

Social Media & Content

• Own social media strategy and execution across all Allegion brand channels, growing brand awareness and deepening audience engagement.
• Design and implement a content strategy that supports social channels and broader business objectives. Assist with storyboards, video shoots, and editing, as needed.
• Create and oversee content tailored for social platforms (posts, video, campaigns), collaborating with brand and channel marketing on blogs, case studies, webinars, and other collateral.
• Ensure brand messaging, voice, and tone are consistent across all social and content assets.

Paid Media

• Manage paid media campaigns (PPC, paid social) end to end - planning, execution, optimization, and reporting - to maximize ROI.
• Run A/B tests on paid creative, targeting, and placement to continuously improve performance.
• Partner with demand generation on paid lead-generation campaigns and funnel tracking.

Analytics & Performance

• Monitor, analyze, and report on social and paid media performance, using insights to refine strategy and optimize campaigns.
• Leverage analytics tools to track KPIs and demonstrate marketing's impact on business growth.

Collaboration & Team Leadership

• Partner with brand, channel, sales, and demand generation teams to align social and paid strategy with revenue goals.
• Work with brand teams to highlight Allegion and its family of brands' innovations and value propositions.
• Provide guidance to colleagues and partners to ensure high-quality deliverables and alignment with organizational objectives.
• Develop strategic presentations, leveraging storytelling, and present to leadership.

What You Need to Succeed:

• Bachelor's degree in marketing, Communications, or a related field.
• 5 to 8 years of experience in content and digital marketing, and/or program management experience preferably in the security industry.
• Experience developing and executing content strategy across all channels with proven results.
• Experience launching content strategy across digital channels with proven metrics.
• Strong knowledge and experience in tools such as Sprinklr, Marketo, and similar platforms.
• Experience and proven results with paid media campaigns preferred.
• Exceptional verbal, writing and storytelling skills with the ability to tailor content for various platforms and audiences.
• Experience managing events and/or events communication.
• Strong marketing competencies, including business and market analysis.
• Demonstrated expertise in value proposition creation.
• Ability to work independently on complex projects, while effectively collaborating to work effectively across functions (IT, product, sales, etc.).
• Influential leadership and change management skills.
• Excellent ability to represent the Company externally and build alliances
• Solid understanding of multi-step distribution and indirect channel sales
• Attention to details and strong project management skills.
• Flexibility to work under pressure, and in a fast-paced environment that is constantly changing.
• Creative thinker with a data-driven mindset and strong problem-solving skills.
• Ability to travel up to 25%.

Apply Today!

Join our team of experts today and help us make tomorrow's world a safer place!

Not sure if your experience perfectly aligns with the role? Studies have shown that some people are less likely to apply to jobs unless they meet every single qualification and every single preferred qualification of a job posting. At Allegion, we are dedicated to building a diverse, inclusive, and authentic workplace. So, if you're excited about this role but your past experience doesn't align perfectly with every item in the job description, we encourage you to apply anyway. You may be just the right candidate for this role.