Digital Marketing Manager

Gibson Homewares

$80K — $120K *
Retail & Consumer Goods
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 3+ years of ecommerce marketplace experience focused on Amazon
  • Hands-on expertise with Amazon Advertising and Ads Console
  • Ability to provide creative direction based on analytics insights
  • Proficiency in managing Amazon Vendor Central operations
  • Background in Consumer Packaged Goods (CPG) with multi SKU experience
  • Strong analytical skills for leveraging data to drive decisions
  • Excellent communication skills for cross-functional collaboration
  • Bachelor's degree in Business, Marketing, or equivalent

Responsibilities

  • Scale Amazon Advertising campaigns across various formats, managing ACOS and TACOS metrics effectively.
  • Analyze performance data to inform and guide in-house creative studio on product imagery and content.
  • Optimize product detail pages (PDPs) and brand stores for enhanced SEO and conversion rates across marketplaces.
  • Handle end-to-end Amazon Vendor Central operations, addressing PO confirmations and disputes proactively.
  • Bridge communication between marketplace issues and internal teams like Supply Chain and Finance.
  • Lead the establishment of Amazon International accounts and new dropshipping partnerships.
  • Support growth initiatives on emerging digital channels, like TikTok Shop.
  • Identify opportunities for operational improvements to minimize chargebacks and shortages.

Benefits

  • Opportunity to work with nationally recognized brands
  • Dynamic role combining creativity and data-driven strategy
  • Direct impact on brand visibility and digital sales growth
  • Collaborative environment with cross-functional teams
  • Professional development opportunities in a fast-paced industry
Full Job Description
Job Title: Amazon / Digital Marketing Manager

About the Opportunity

We're looking for a rare hybrid: someone who obsesses over the customer experience from both sides of the screen.

You lift conversion through stronger creative, and you understand the Amazon backend, SEO, algorithm signals, and the details that quietly compound into rank and visibility.

You understand impressions, conversion rate, and ad efficiency, and you can walk into our studio and brief a visual refresh that moves the number. If you've lived in Amazon Ads Console and also have opinions about how a product image should look, this role was built for you.

You'll drive digital sales and brand presence across a powerful portfolio of nationally recognized brands including Calphalon, Martha Stewart, Sur La Table, Gibson Home, Gibson Elite, Oster, CrockPot, Babish, Bloomhouse, Peanuts, and more.

Responsibilities
  • Amazon Advertising - scale campaigns across Sponsored Products, Brands, and Display, owning ACOS and TACOS targets and defending spend decisions with data.
  • Performance to creative loop - Read the analytics (impressions, click through, conversion) and translate what you find into concrete creative direction for our in house studio on product imagery, A+ content, and brand store visuals.
  • Listing & brand store excellence - own SEO, PDP quality, A+ content, and brand store optimization to maximize conversion across Marketplaces.
  • Amazon Vendor Central operations end-to-end - PO confirmations, shortage disputes, chargeback management, Andon cord resolution, shipment windows, and direct Amazon communication.
  • Cross-functional bridge - translate Vendor Central and marketplace issues into clear action plans for Supply Chain, Order Management, Purchasing, Logistics, and Finance teams.
  • New account & channel expansion - lead launch of Amazon International accounts and new dropship/Ecom partnerships.
  • Emerging channel support - contribute to strategic growth on TikTok Shop and other high-growth digital channels.
  • Process improvement - identify and implement operational improvements that reduce chargebacks, shortages, and Andon cord incidents over time.

Requirements:
  • 3+ years of direct ecommerce marketplace experience, with Amazon at the center
  • Amazon Advertising proficiency - hands-on experience in Ads Console, fluent in ACOS, TACOS, and bid strategy from doing it yourself, not from theory
  • A genuine creative eye - you can look at a product page, articulate why it is or isn't converting, and brief a designer to fix it. You're comfortable being the bridge between numbers and visuals
  • Amazon Vendor Central fluency - you've managed POs, disputes, chargebacks, shortages, firsthand
  • CPG background - you understand the operational complexity of managing multi SKU product lines at Amazon scale. This is a hard requirement
  • Data-driven operator - you use analytics to find leverage points and can build a business case for your decisions
  • Strong communicator - equally comfortable presenting to a VP and resolving an ops issue with a supply chain analyst
  • Los Angeles-based or willing to relocate - this is a full-time, on-site role Monday through Friday -- LOCAL CANDIDATES ONLY
  • Bachelor's degree in Business, Marketing, or equivalent

Nice to Have:
  • Amazon Seller Central or international accounts experience
  • TikTok Shop or emerging marketplace experience
  • Experience briefing or managing a creative or studio team

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