Job OverviewThe Digital Marketing Manager (Communications & Nurture) is a strategic and hands-on marketer responsible for planning, executing, and optimizing key aspects of Impact's digital marketing programs that drive awareness, engagement, and demand. This role owns internal and external communications, email marketing, and organic social.
This individual will sit on the corporate marketing team, focused on marketing the Impact brand. The ideal candidate is a strong communicator, strategic thinker, and hands-on marketer who can connect messaging, content, audience behavior, and channel performance to drive measurable business impact.
ResponsibilitiesBrand & Demand Communications
- Develop and manage external communications that support Impact's brand, thought leadership, campaigns, events, and business priorities through email and organic social media.
- Support internal communications initiatives that keep employees informed, engaged, and aligned around company updates, campaigns, events, and key marketing initiatives.
- Partner with leadership, people ops, sales, and marketing teams to ensure communication plans are clear, timely, and consistent across audiences.
- Translate business priorities into audience-focused messaging for internal and external channels.
- Maintain a strong understanding of Impact's brand voice, messaging, buyer personas, and campaign strategy to ensure consistency across communications.
- Identify opportunities to improve communication workflows, stakeholder alignment, and message clarity.
- Support public relations strategy alongside the Sr. Director, Demand Generation and Content Director to secure media outlet opportunities, press releases, and broader communications planning.
Email Marketing & ABM Nurture
- Own the strategy, planning, execution, and optimization of email marketing programs, including newsletters, nurture campaigns, event promotions, webinar follow-ups, and campaign-based email sends.
- Develop email strategies that support audience engagement, lead nurturing, pipeline influence, and customer and prospect education.
- Partner with marketing operations and demand teams to support segmentation, personalization, list strategy, and campaign performance tracking.
- Build and optimize nurture journeys that guide prospects and customers through the buyer journey with relevant, timely content.
- Analyze email performance metrics such as open rate, click rate, click-through rate, unsubscribe rate, engagement trends, conversion impact, and email health scores.
- Continuously test subject lines, CTAs, content formats, audience segments, and send strategies to improve performance.
- Ensure email campaigns follow brand standards, compliance requirements, and best practices for deliverability and engagement.
Organic Social Media
- Lead organic social media strategy and execution across Impact's priority platforms, ensuring content supports brand awareness, thought leadership, audience engagement, recruiting, advocacy, and demand generation.
- Ensure social content aligns with Impact's brand voice while adapting tone, format, and messaging for each platform.
- Review social performance data to identify what content drives engagement, reach, shares, traffic, and conversions.
- Support executive and thought leadership content strategies that help position Impact as a trusted voice in business technology.
- Monitor social media trends, competitor activity, and audience behavior to identify opportunities for timely, relevant content.
Campaign & Cross-Functional Collaboration
- Partner with demand generation, content, creative, events, sales, and marketing operations teams to support integrated campaign execution.
- Ensure email, organic social, and communications plans are aligned to campaign goals, launch timelines, audience priorities, and business objectives while supporting an aligned omni-channel approach.
- Support go-to-market planning for key initiatives, including newsletters, webinars, in-person events, thought leadership campaigns, and vertical campaigns.
- Help connect content distribution strategies across channels to maximize reach, engagement, and lead progression.
- Collaborate with internal stakeholders to gather input, manage approvals, and keep projects moving on time.
AI-Enabled Marketing & Innovation
- Work within Impact's agentic AI operating system, where AI agents support research, drafting, data assembly, audits, and performance analysis.
- Direct AI-assisted workflows by applying strategic judgment, validating outputs, and refining processes to improve efficiency and effectiveness.
- Identify opportunities to improve speed, quality, and scalability through thoughtful human and AI collaboration.
- Embrace AI as a force multiplier for marketing expertise and contribute to the evolution of AI-augmented marketing workflows across the team.
Qualifications & Experience- Bachelor's degree in Marketing or related field preferred.
- 5+ years of strategic marketing experience, with strong digital campaign ownership and execution skills.
- Genuine enthusiasm for working with AI and using it to enhance strategic marketing execution.
- Strong understanding of email marketing strategies, execution, and best practices.
- Strong understanding of social media strategies, execution, and best practices by platform, including LinkedIn, Facebook, and Instagram.
- Strong writing experience, especially in developing content for email, social media, and internal communications.
- Understanding of omni-channel marketing strategies, including segmentation and audience targeting.
- Experience with marketing measurement and reporting tools such as HubSpot, Google Analytics 4, and Looker Studio.
- Comfortable using AI tools and managing agent-supported workflows to improve marketing execution.
- Ability to thrive in a fast-paced, collaborative, and performance-driven environment.
What Drives ImpactBehaviors define what our core values look like in action. Leaders are expected to model them; teams are expected to live them:
- Innovation: We embrace change because innovation lives outside the comfort zone.
- Passion: We are driven by purpose, fueled by passion, and obsessed with making an impact.
- Honesty: We are fiercely transparent and consistently honest.
- Fun: We fuel work with fun, knowing life's too short for boring.
- Low Ego: We champion ideas over titles, because brilliance knows no rank.
- One Team: We win as a team, we lose as a team, we are one team.
CompensationActual compensation packages are based on several factors that are unique to each candidate, including but not limited to skillset, experience and training, licensures and/or certifications, and other organizational needs.
Impact may offer applicable incentive compensation plans depending on role and/or department.
Full compensation details can and will be discussed with an Impact Talent Acquisition team member at the start of the interview process.
Benefits We Take Pride In- 5-year Tiffany & Co. Gift Card or Custom Menswear, 10-year Custom Rolex, 20-year $20,000 Check incentive rewards
- Valuable time off with up to 20 days of PTO, 7 Paid Sick Days, 12+ paid holidays, and Paid Parental Leave
- Development and growth opportunities with on-going training & continued education reimbursement
- 401(K) & retirement plans with complimentary financial advisory services
- Comprehensive health, disability, life, dental, and vision plans
For full benefit information, visit https://www.impactmybiz.com/careers/#benefits
