Primary Purpose:The primary purpose of the Digital Marketing Manager, Coatings, Inks, & Adhesives (CIA) is to develop, execute, and report on customer-facing strategic marketing plans and activities in collaboration with suppliers and product management. This role is responsible for the successful implementation of traditional and digital marketing campaigns for ChemPoint to maximize new business.
Success in this role requires prior marketing experience within the personal care and/or nutrition industries, including familiarity with formulation-driven products, supplier collaboration, and customer decision-making in CIA markets.
What You'll Do: - Partner with Product Managers, Industry Managers, Market Developers, Business Development, Technology, and supplier partners to translate business priorities into targeted marketing strategies by industry, product line, application, and customer segment.
• Define priority customer segments, target markets, applications, and account lists using market research, supplier input, CRM data, SEO/AEO insights, and sales funnel performance.
• Develop market insights, create technical and commercial content, execute multi-channel campaigns, and leverage performance data to drive demand generation and new business growth.
• Plan and execute strategic marketing plans that increase product demand, enhance supplier and brand visibility, generate qualified leads, and support new business development.
• Create supplier-facing presentations and performance reports that connect market insights to business recommendations.
• Utilize CRM and analytics tools to monitor impressions, website traffic, keyword rankings, conversion rates, marketing leads, sales leads, opportunities, and revenue outcomes.
• Identify root causes of funnel performance changes and recommend corrective actions for underperforming products, campaigns, content, or market segments.
• Perform other related duties as assigned.
What You'll Need: • Bachelor's degree from an accredited four-year institution in Marketing, Business, Chemistry, Chemical Engineering, Materials Science, or a related technical field; equivalent work experience will also be considered.
• 5+ years of experience in strategic marketing, product management, technical sales, market analysis, or a related commercial role.
• Preferred: 3+ years of experience supporting the coatings, inks, and/or adhesives formulation industries in a technical, commercial, or business capacity.
• Strong proficiency with PC and Windows operating systems.
• Advanced knowledge of Microsoft Office Suite, particularly Excel.
• Experience developing and executing marketing strategies across digital channels, including SEO, content marketing, email marketing, paid media, social media, and web platforms.
• Strong analytical and problem-solving skills with the ability to navigate complex business challenges and identify practical solutions.
• Excellent written, verbal, presentation, and active listening skills.
• Ability to adapt communication and working style to effectively collaborate with diverse stakeholders and cross-functional teams.
• Knowledge of marketing strategy development and the execution of both short-term tactical initiatives and long-term growth plans.
• Ability to interpret market, customer, and sales data to identify trends, opportunities, and areas for improvement.
• Strong organizational and project management skills, with the ability to manage multiple priorities and deadlines in a fast-paced environment.
Where You'll Work:This is a hybrid role based in Bellevue, WA and The Woodlands, TX.
Pay and Benefits:- The salary range for this position is $98,000 - $135,000 annually.
- The specific salary offered to a candidate may be influenced by a variety of factors including the candidate's relevant experience, education, training, certifications, qualifications, and work location.
- Available employee benefits include health, vision, dental coverage, along with industry-leading retirement and time off programs.
