Digital & E-Commerce Manager, Mustela for Expanscience LaboratoiresPosition Summary: We're seeking a strategic Digital & Ecommerce Manager to lead Mustela paid media, DTC forecasting, website optimization, CRM, SEO, and affiliate programs. This role manages agency partners, drives growth across digital channels, and ensures a seamless customer journey. You'll oversee an Assistant Manager and collaborate cross-functionally to align campaigns, content, and performance with brand goals.
Note: the title of the job is subject to change based on the final candidate's job-specific knowledge, education, skills and depth of professional experience.
Job Responsibilities (including but are not limited to):
- Lead all paid acquisition efforts (Search, Social, Display, Shopping, TikTok Shop, Buy with Prime) to drive growth and customer acquisition.
- Manage digital agency partners to create ads, optimize performance, ROAS, and budget allocation.
- Own DTC forecast, budgeting, and P&L tracking across revenue, spend, returns, and margins.
- Oversee campaign calendar and align performance marketing with product launches and inventory.
- Lead testing and implementation of new growth initiatives (e.g., bundling, retention, partnerships).
- Manage website optimization, UX, accessibility, merchandising, and seasonal content updates.
- Collaborate with developers and QA all site changes across desktop and mobile.
- Oversee blog and SEO strategy, ensuring content quality, technical optimization, and performance tracking.
- Drive CRM and retention flows; track engagement metrics and optimize lifecycle campaigns.
- Support loyalty and referral programs in coordination with brand moments.
- Manage affiliate marketing strategy, execution, and performance monitoring.
- Supervise Digital & Social Media Assistant Manager, providing guidance, priorities, and feedback.
Qualifications:- 3-4 years of experience in eCommerce and digital marketing, ideally DTC.
- Solid understanding of paid media channels (Meta, Google, TikTok) including campaign structure, audience targeting, and performance metrics.
- Proficient in Shopify, Klaviyo, GA4, and Meta/Google Ads platforms.
- Strong grasp of SEO/GEO best practices and CRM strategy.
- Comfortable managing digital agencies and interpreting performance reports.
- Strong analytical mindset and data-driven decision-making skills.
- Experience managing budgets and owning P&L performance.
- Advanced Excel/Google Sheets skills (pivot tables, formulas, forecasting).
- College degree required; Master's degree in Marketing, Communications, or a related field (preferred).
- Ability to commute to the New York City office at least one day per week and as business needs dictate
- Must be legally authorized to work in the U.S.; the company is unable to sponsor or take over sponsorship of an employment visa for this role.
Desired Strengths:- Understanding of website accessibility standards and UX best practices.
- Familiarity with Jira or similar project management tools.
- Basic Photoshop or Canva skills for light asset editing and cropping.
- Excellent attention to detail, especially in QA and testing workflows.
- Strong communication and project coordination abilities.
- Passion for optimizing digital experiences and customer journeys.
- Comfortable working cross-functionally with creative, ops, and brand teams.
- Fluency in French a plus.
- Experience in a beauty role, preferably in skincare (preferred).
- B Corp experience highly desired.
Compensation & Benefits:Our competitive compensation and benefits package includes the following (please note that the benefits listed are subject to change):
- Salary range of $90-100k based on location, job-specific knowledge, education, skills and depth of professional experience.
- Discretionary annual bonus
- Hybrid work arrangement, currently 4 to 6 in-office days per month
- Comprehensive medical, dental and vision insurance with a company contribution well above the national average.
- Short-term and Long-term disability insurance (company paid)
- Flexible spending accounts (health care and dependent care)
- Maternity and paternity leave (company paid)
- 401K with a Company match of 100% of the first 6%
- Employee assistance program
- Annual paid time off (PTO):
- 15 days per year
- 12 holidays (10 company holidays and 2 floating holidays)
- 5 sick days
- 7 work-from-remote weeks during the year: comprised of 4 weeks of voluntary choosing + the week of Thanksgiving + the 2 weeks of Christmas and New Year's Eve
- Summer Fridays
- $175 bi-monthly Mustela and Babo Botanicals product allowance
- $100 monthly wellness reimbursement
- $85 monthly cell phone reimbursement
- Paid volunteer days
- Professional development training and learning opportunities
- Internal and international mobility
- Annual corporate offsite
- Various initiatives throughout the year in line with our B-Corp commitments including Health Week and Sustainable Development Week
If you're ready to make a difference and help shape our brands' stories, apply today!
