Granicus

Digital Campaign Manager

Granicus$83K — $100K *
US-AnywhereRemote in United States
Education, Government & Non-Profit
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • BS/MS degree in marketing or equivalent experience
  • Proven experience in digital marketing
  • Experience managing and optimizing digital ad campaigns within budget
  • Creative in audience targeting and campaign design
  • Ability to optimize landing pages and user funnels
  • Strong analytical skills with a data-driven approach
  • Project management skills handling multiple stakeholders' priorities

Responsibilities

  • Build and implement digital marketing strategies using various channels
  • Maintain consistent brand messaging across all platforms
  • Analyze trends to optimize marketing spend and performance
  • Collaborate with teams to enhance landing pages and user experience
  • Recommend website and content changes to improve SEO
  • Measure and report on digital marketing campaign performance
  • Evaluate customer experience across multiple channels and touchpoints

Benefits

  • Flexible Time Off for rest and rejuvenation
  • Company-Wide Wellbeing Days for mental health
  • Work From Home Reimbursement for proper home office setup
  • Multiple Health Plan Options, including a fully covered plan
  • Employer contributions to HSA for High-Deductible Plans
  • Fitness Reimbursement Program to support healthy living
  • On-Demand Mental Health Support through wellness tools
  • Paid Parental Leave for all parents
  • Traditional and Roth 401(k) plans with company match
  • 100% employer-paid Life & AD&D Insurance coverage
  • Access to Online Learning Platforms for professional development
  • Competitive salary plus bonuses based on contributions
Full Job Description
Job Summary

Do you want a role with a creative, results-driven, fun, and innovative marketing team? This position is your opportunity to join Granicus, the fastest-growing software provider for the public sector. This role will be integral to executing the marketing team's strategic campaigns by building and implementing digital marketing campaigns across multiple channels and platforms You will be a part of a hard-working team that values individual drive and initiative, as well as teamwork and comradery. At the end of every day, you will know that your work makes a difference. Our products and services improve the efficiency of government and the quality of people's lives, and you can join us in this important work. This role requires excellent skills, flexibility, attention to detail, organization, and ability to prioritize in a fast-paced and dynamic environment. The Digital Marketing Manager will report to the Director of Marketing Communications and will work closely with all areas of the marketing team. Granicus is looking for a collaborative and innovative digital marketer that has a strong grasp of current marketing trends and strategies and the ability to lead integrated digital marketing campaigns. Granicus is a remote first company. While we have virtual teams, you have the option for in-office work should you be located near one of our hubs. *starting rate may vary by experience and/or location Granicus is subject to the Executive Order requiring employees of federal contractors to be fully vaccinated for COVID-19. Additional Information (Colorado only*) Minimum salary $75,000-$85,000 + bonus + benefits *Note: Disclosure as required by sb19-085 (8-5-20) of the minimum salary compensation for this role when being hired into our offices in Colorado.

What Your Impact Will Look Like

  • Build, plan and implement a digital marketing strategy with organic search, paid search, display advertising, and social media
  • Maintain consistent brand messaging across all platforms
  • Identify trends and optimize spend and performance based on insights
  • Collaborate with internal teams to create landing pages and optimize the user experience
  • Recommend changes to website, content, linking and other factors to improve SEO positions for target keywords and optimizing campaigns
  • Measure and report performance of digital marketing campaigns and assess against goals (ROI and KPIs)
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
  • Research and analyze competitor advertising links


You Will Love This Job If You Have

  • BS/MS degree in marketing or relevant experience
  • Proven working experience in digital marketing
  • Experience leading, managing, and optimizing organic search, paid search, display advertising, and social media while on a budget
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
  • Experience in optimizing landing pages and user funnels
  • Strong analytical skills and data-driven thinking
  • Project management skills and an understanding of how to manage the priorities of multiple stakeholders
  • You possess the ability to work well in a fast-paced environment where functioning autonomously and collaborating as part of a team are equally important
  • You are a self-starter with the curiosity to expand the scope of assigned projects and tasks as needed
  • You are passionate and/or experienced in working with public sector entities
  • You have experience with 6sense


Pay Range

USD $83,000.00 - USD $100,000.00 /Yr.

About Us

Don't have all the skills/experience mentioned above? At Granicus, we are trying to build diverse, inclusive teams. We do not have degree requirements for most of our roles. If you don't meet every requirement above but are excited to learn more, we encourage you to apply. We might just be able to find another role that could be a perfect fit!

Security and Privacy Requirements
  • Responsible for Granicus information security by appropriately preserving the Confidentiality, Integrity, and Availability (CIA) of Granicus information assets in accordance with the company's information security program.
  • Responsible for ensuring the data privacy of our employees and customers, their data, as well as taking all required privacy training in a timely manner, in accordance with company policies.


The Team
  • We are a remote-first company with a globally distributed workforce across the United States, Canada, United Kingdom, India, Armenia, Australia, and New Zealand.


The Benefits

At Granicus, we offer a comprehensive and flexible benefits package designed to support your well-being, growth, and work-life balance-starting from day one.

Here's what you can expect as a U.S.-based team member:

Flexibility & Balance
  • Flexible Time Off - Take the time you need to rest, recharge, and live your life.
  • Company-Wide Wellbeing Days - Paid days off to unplug and focus on your mental health.
  • Work From Home Reimbursement - Support a productive home office environment.

Health & Wellness
  • Multiple Health Plan Options - Including a 100% employer-paid plan.
  • Employer HSA Contributions - When enrolled in a High-Deductible Health Plan.
  • Fitness Reimbursement Program - Stay active, your way.
  • On-Demand Mental Health Support - Access to Headspace and other wellness tools.

Family & Future
  • Paid Parental Leave - For both birthing and non-birthing parents.
  • Traditional & Roth 401(k) - With a generous company match.
  • Life & AD&D Insurance - 100% employer-paid coverage for peace of mind.

Growth & Recognition
  • Online Learning Platforms - Fuel your professional development.
  • Competitive Salary & Bonuses - Your contributions are valued and rewarded.

About Granicus

Granicus is a provider of cloud-based software solutions for government organizations. The company's platform helps government agencies streamline their workflows, engage with citizens, and improve transparency. Granicus offers a range of solutions, including meeting management, website design, and digital communications. The company's mission is to help government organizations better serve their communities through technology.
Learn more about Granicus
Size
500 employees
Industry
Founded
1999

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