Starbucks Corporation

digital brand manager, U.S. Roasteries

Starbucks Corporation • $95K — $115K *
New York, NY 10025In-Person
Food & Beverages
5 - 7 years of experience
Today
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Job Overview by Ladders

Qualifications

  • 5+ years in digital marketing, brand marketing, or communications
  • Hands-on experience in content creation including photography and videography
  • Track record in executing marketing campaigns from inception to launch
  • Experience managing digital channels and online brand presence
  • Strong skills in analytics, communication, and project management
  • Familiarity with creative agencies or external vendors preferred
  • Bachelor's degree in Marketing, Communications, Business, or related field preferred

Responsibilities

  • Lead digital brand execution with strategic communication plans
  • Own content creation and storytelling across digital platforms
  • Bring integrated campaigns and experiences to life in partnership with stakeholders
  • Manage and oversee Roasteries' digital presence for brand consistency
  • Drive marketing operations by managing project timelines and execution
  • Leverage insights to optimize content and impact across campaigns

Benefits

  • Comprehensive health benefits including medical, dental, and vision
  • Paid parental leave and family expansion reimbursement
  • Generous vacation and sick leave policy
  • 401(k) plan with employer match and discounted stock options
  • 100% tuition coverage for a bachelor’s degree through ASU
  • Access to backup care and educational resources
Full Job Description
As a Digital Brand Manager supporting the U.S. Roastery business, you will play a pivotal role in bringing the Roastery experience to life through compelling digital storytelling, integrated campaigns, and customer-facing communications. This role sits at the intersection of brand marketing, digital engagement, customer experience, and operational execution, helping shape how customers connect with the Starbucks Reserve brand across social media, digital platforms, websites, menu communications, and Roastery marketing channels.

Working closely with cross-functional partners across the business, you will lead the planning and execution of digital brand initiatives that strengthen customer engagement, showcase the premium Roastery experience, and support business priorities. This is a highly collaborative and hands-on role, requiring both strategic thinking and direct content creation to bring the Starbucks Reserve story to life.

As a Digital Brand Manager, you will:
  • Lead digital brand execution - Develop and execute digital communication strategies that strengthen awareness, engagement, and connection with the Starbucks Reserve and Roastery brands across customer-facing channels.
  • Own content creation and storytelling - Create, publish, and manage content across social media, digital channels, websites, and customer-facing communications. Capture photography and video content that showcases products, partners, events, and experiences while partnering with agencies and creative resources when needed.
  • Bring campaigns and experiences to life - Partner with business stakeholders to execute integrated campaigns, product launches, seasonal activations, and key Roastery events through compelling content, communications, and storytelling.
  • Manage digital channels and brand presence - Serve as the owner of the Roasteries' digital presence, ensuring content is accurate, current, and aligned with brand standards across websites, online business profiles, customer review platforms, and other customer-facing digital channels.
  • Drive marketing operations excellence - Manage project timelines, approvals, production schedules, in-store printed materials, and execution processes to ensure initiatives are delivered efficiently and effectively.
  • Leverage insights and partnerships to drive results - Analyze performance metrics and customer insights to optimize content and campaigns while collaborating across a highly matrixed organization to deliver business objectives.

We are looking for candidates who are:
  • Passionate about storytelling, brand building, and customer engagement
  • Energized by bringing premium experiences to life through digital channels
  • Comfortable balancing strategy with hands-on execution
  • Skilled at influencing and collaborating across teams and stakeholders
  • Creative, curious, and data-informed in decision making
  • Able to thrive in a fast-paced, evolving environment

We'd love to hear from people with:
  • 5+ years of experience in digital marketing, brand marketing, communications, social media, content creation, or related fields
  • Experience creating and managing digital content, including photography, videography, copywriting, social media, website content, and customer-facing communications
  • Experience executing campaigns, launches, and marketing initiatives from planning through implementation
  • Experience managing digital channels, online brand presence, and content governance while maintaining alignment with brand standards
  • Strong analytical, communication, project management, and cross-functional leadership skills, including the ability to influence and drive results in a matrixed organization
  • Experience working with creative agencies, content partners, or external vendors preferred
  • Bachelor's degree in Marketing, Communications, Business, Digital Media, or a related field preferred

As a Starbucks partner, you (and your family) will have access to medical, dental, vision, basic and supplemental life insurance, and other voluntary insurance benefits. Partners have access to short-term and long-term disability, paid parental leave, family expansion reimbursement, paid vacation from date of hire*, sick time (accrued at 1 hour for every 25 hours worked), eight paid holidays, and two personal days per year. Starbucks also offers eligible partners participation in a 401(k) retirement plan with employer match, a discounted company stock program (S.I.P.), Starbucks equity program (Bean Stock), incentivized emergency savings, and financial well-being tools. Additionally, Starbucks offers 100% upfront tuition coverage for a first-time bachelor's degree through Arizona State University's online program via the Starbucks College Achievement Plan, student loan management resources, and access to other educational opportunities. You will also have access to backup care and DACA reimbursement. Starbucks will comply with any applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, and in accordance with its plans and policies. This list is subject to change depending on collective bargaining in locations where partners have a certified bargaining representative. For additional information regarding partner perks and more detailed information about benefits, go to starbucksbenefits.com.

*If you are working in CA, CO, IL, LA, ME, MA, NE, ND or RI, you will accrue vacation up to a maximum of 120 hours (190 in CA) for roles below director and 200 hours (316 in CA) for roles at director or above. For roles in other states, you will be granted vacation time starting at 120 hours annually for roles below director and 200 hours annually for roles director and above.

The actual base pay offered to the successful candidate will be based on multiple factors, including but not limited to job-related knowledge/skills, experience, geographical location, and internal equity. At Starbucks, it is not typical for an individual to be hired at the high end of the range for their role, and compensation decisions are dependent upon the facts and circumstances of each position and candidate.

We believe we do our best work when we're together, which is why we're onsite four days a week.

Join us and help bring the Starbucks Reserve and Roastery story to life through compelling content, exceptional brand experiences, and unforgettable customer connections. Apply today!

About Starbucks Corporation

Starbucks is an international chain of restaurants that retails handcrafted coffee, tea, and fresh food items. With 23,132 stores in 65 countries and territories, Starbucks locations serve hot and cold drinks, whole-bean coffee, microground instant coffee, espresso, caffe latte, full-leaf teas, evolution fresh juices, pastries, and snacks. Most stores also sell pre-packaged food items, hot and cold sandwiches, and items such as mugs and tumblers. The stores also offer a variety of beers, wines, and appetizers, and markets books, music, and film. Some of the company’s products are seasonal or specific to the locality of the store. Starbucks-brand coffee, ice cream, and bottled cold coffee drinks are also sold at grocery stores. Starbucks was founded by Orin Smith in October 1971 and is based in Seattle, Washington.

Starbucks Corporation Careers

Join the vibrant team at Starbucks Corporation, a premier destination for passionate, innovative professionals seeking impactful careers in the coffee industry and beyond. As a global leader in coffee and a champion of sustainable practices, Starbucks offers unparalleled job opportunities that promise both personal and professional growth.

Work You’ll Do

Embark on a fulfilling career path at Starbucks Corporation where you can blend your skills with a culture of excellence and innovation. Our team members are at the heart of our business, and we empower them through leadership development, diversity training, and continuous learning opportunities.

Transform Your Career

With Starbucks, you're not just taking a job; you're joining a culture that nurtures innovation, leadership, and a commitment to diversity and community involvement. Our baristas, managers, and corporate employees all play integral roles in our mission to inspire and nurture the human spirit—one person, one cup, and one neighborhood at a time.

Innovate and Lead

At Starbucks, innovation isn't just about coffee. It's about revolutionizing the way we connect with customers and grow our business. Lead the charge in creating and implementing new ideas as part of a team that values bold thinking and a fresh approach to challenges.

Professional Growth and Development

Starbucks is committed to the growth of its employees. Whether through professional development programs, internships, or leadership training, we provide the tools needed for you to advance your career within the company. Our robust benefits package supports the health, financial, and lifestyle needs of our team members and their families.

Join Our Team

Explore the array of job opportunities at Starbucks Corporation—from baristas to management positions. We are hiring creative, driven individuals who are ready to make meaningful contributions. Bring your unique perspective and talents to Starbucks and help us continue our legacy of innovation and exceptional service.

Networking and Career Advancement

Starbucks is a place where networking and professional relationships flourish. Connect with leaders and peers who can help guide your career path, and take advantage of our comprehensive training programs that prepare you for future leadership roles.

Internship Opportunities

Gain real-world experience and build your resume through a Starbucks internship. Our interns work on projects that matter, gaining skills that are crucial to succeeding in the coffee industry and beyond. It’s an opportunity to see what a career at Starbucks might look like, with many interns going on to full-time positions within the company.

Stay Connected

Search open positions that match your skills and interests. We look for passionate, curious, creative, and solution-driven team players. Join us and be part of a company that prides itself on growth, innovation, and a positive employment culture.

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Explore Starbucks Careers

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Learn more about Starbucks Corporation
Size
383,000 employees
Market Cap
$113.2 billion
Industry
Food & Beverages
Net Income
$664.8 million
Founded
1971
5 Year Trend
+7.6%
Revenue
$23.1 billion
NASDAQ
SBUX
* Ladders Estimates

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