Mars Inc

Digital Asset Enablement Manager, North America

Mars Inc$75K — $98K *
Enterprise Technology
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 3+ years of experience with enterprise Digital Asset Management (DAM) platforms (e.g., Aprimo, Adobe Experience Manager).
  • Deep understanding of metadata design, taxonomy hierarchies, and Digital Rights Management (DRM).
  • Strong technical knowledge of creative file formats and high-resolution digital assets.
  • Proven experience collaborating with brand and creative teams early in campaign processes.
  • Exceptional verbal and written communication skills for navigating technical challenges.
  • Structured project management skills for coordination across diverse organizational levels.
  • High proficiency in MS Office and familiarity with Adobe Creative Cloud workflows.

Responsibilities

  • Oversee the administration and daily operations of the North American DAM platform ensuring optimal organization and searchability.
  • Establish technical specifications during the early stages of creative briefs for compliance and quality of assets.
  • Align operational workflows with Mars Inc. and Royal Canin Global to adapt to regional marketing needs.
  • Manage quality assurance, validation, and ingestion of digital assets to ensure compliance with technical standards.
  • Provide internal support for platform issues and guide teams through technical processes and updates.
  • Monitor and audit the quality of DAM data, optimizing metadata and accessibility for improved discoverability.
  • Develop and deliver training materials for teams and agency partners to enhance system usage and adherence to protocols.
  • Act as a key liaison for agency deliverables, ensuring smooth transitions and resolving any discrepancies.

Benefits

  • Professional development opportunities to enhance skills.
  • Work in a collaborative environment with global teams.
  • Access to a variety of resources and platforms to support project execution.
  • Engage in a fast-paced, creative industry influencing marketing strategies.
  • Potential opportunities for career advancement within a global organization.
Full Job Description
Job Description:

Digital Asset Enablement Manager, North America

Guelph, CN

Office-based

The Digital Asset Enablement Manager is responsible for the technical administration, governance, and operational optimization of our enterprise DAM platform for North America. This role is a critical technical gatekeeper and collaborative partner, ensuring that all digital assets are organized, highly discoverable, in compliance and loaded correctly according to standards.

Rather than creating assets, this role focuses on establishing technical asset requirements, collaborating proactively with Mars, Royal Canin Global, North American teams, and agency partners to ensure seamless planning and standards for ingestion, data accuracy, and premium content delivery across the NA market.

What are we looking for?
  • 3+ years of experience administering an enterprise Digital Asset Management (DAM) platform (such as Aprimo, Adobe Experience Manager, Etc) in a complex, multi-stakeholder corporate or agency environment.
  • Deep knowledge of metadata design, taxonomy hierarchies, file naming methodologies, and Digital Rights Management (DRM).
  • Strong technical literacy regarding creative file formats (RAW, PSD, vector, high-resolution video codecs, aspect ratios, localized audio tracks).
  • Strong history of partnering with brand/creative teams early in the campaign workflow to establish technical asset specs.
  • Outstanding verbal and written communication skills with a proven track record of proactively navigating technical platform challenges and advising cross-functional teams.
  • Highly structured project management capabilities, comfortable coordinating across matrixed organizational boundaries (e.g., regional vs. global vs. partner brands).
  • High proficiency in MS Office (PowerPoint, Excel, Word). Experience with creative design workflows (Adobe Creative Cloud) to understand technical asset specifications.


What would be your key responsibilities?
  • DAM Platform Administration & Governance: Oversee the structure, architecture, and day-to-day operations of the North American DAM platform (e.g., Aprimo). Ensure the system remains accurate, organized, and highly optimized for searchability and overall user experience.
  • Early-Lifecycle Technical Guardrails: Act as an essential resource during early-stage creative briefs. Set and enforce technical specifications (file formats, resolutions, dimensions, naming conventions, and metadata structures) so agency and internal teams deliver compliant assets.
  • Stakeholder Alignment & Proactive Collaboration: Proactively align and maintain operational workflows with parent company Mars, Inc., Royal Canin Global, and local North American teams (US & Canada) to coordinate global updates and meet unique regional market needs.
  • Technical Asset Validation & Ingestion: Manage the QA, validation, and loading of digital assets (imagery, video, mixed media sets, and spin sets). Enforce Standard Operating Procedures (SOPs) to ensure only technically compliant, high-quality, and license-cleared assets are published.
  • Supportive Problem Solving & Platform Advocacy: Serve as a proactive, high-communication internal support resource. Navigate platform bugs, partner with system support teams, and guide internal associates and agencies through complex technical needs or platform updates.
  • Data Accuracy & Optimization: Continuously monitor and audit DAM data quality. Optimize metadata schemas, search taxonomies, and access permissions, ensuring assets are highly discoverable and accurate to preserve brand integrity across all touchpoints.
  • Training & Compliance Enablement: Author and update SOPs, ingestion checklists, and technical asset guides. Conduct routine training for internal teams and agency partners to drive high system adoption and protocol compliance.
  • Agency Deliverables Resource: Serve as the central point of contact for external agencies, aligning digital content handoffs and resolving technical delivery mismatches before they impact campaign launch timelines.

The base pay range for this position at commencement of employment is expected to be between the below range. Please note: This job posting is for an existing vacancy. AI is used as a supporting tool in our recruitment process $75,409-$98,974 CN

Mars does not sponsor visas for this role.
This position is not eligible for relocation benefits.

About Mars Inc

Mars, Incorporated is an American multinational manufacturer of confectionery, pet food, and other food products. It was founded in 1911 and is headquartered in McLean, Virginia. Mars operates in six business segments: Petcare, Chocolate, Wrigley, Food, Drinks, and Symbioscience. Some of its most popular brands include M&M's, Snickers, Twix, Milky Way, Skittles, and Pedigree. The company is known for its commitment to sustainability and has set a goal to reduce its greenhouse gas emissions by 67% by 2050.
Learn more about Mars Inc
Size
125,000 employees
Industry
Founded
1911

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