Citigroup, Inc

Digital Acquisition Ld Analyst - C13 - NEW YORK

Citigroup, Inc • $129K — $194K *
New York, NY 10025In-Person
Finance & Insurance
5 - 7 years of experience
Reposted 3 days ago
Be an Early Applicant
Job Overview by Ladders

Qualifications

  • 6 to 10 years of digital marketing experience with a focus on acquisition performance.
  • Expertise in strategically positioning and optimizing digital assets.
  • Strong understanding of regulatory requirements in digital marketing and financial services.
  • Proven ability to collaborate and translate technical needs into marketing strategies.
  • Experience managing budgets and tracking digital marketing performance.
  • Bachelor's degree or equivalent qualification.

Responsibilities

  • Lead strategic positioning of digital acquisition campaigns and define testing approaches.
  • Develop comprehensive acquisition strategies, including forecasting and performance tracking.
  • Manage relationships with agencies and vendors, overseeing creative asset development.
  • Negotiate media buying contracts and maintain relationships with advertising partners.
  • Optimize creatives and landing pages to enhance conversion rates against KPIs.
  • Ensure quality assurance for ad copy and landing pages pre and post-launch.
  • Track monthly budgets and performance metrics, documenting all processes for compliance.

Benefits

  • Hybrid working model allowing 3 days in office and 2 days remotely for better work-life balance.
  • Opportunity to influence high-impact digital acquisition initiatives across Citi's product lines.
  • Cross-functional collaboration exposing you to multiple teams and expanding your professional network.
  • Access to ongoing learning and development resources for professional growth.
  • Wellbeing support initiatives to sustain long-term high performance.
Full Job Description
Citi is looking for a Digital Acquisition Lead Analyst to shape and optimize how the organization reaches and converts customers across paid and owned digital channels. In this role, you will lead acquisition strategy, manage campaign performance, and partner with cross-functional teams to translate digital goals into measurable business outcomes. Your work will directly influence Citi's digital growth by ensuring campaigns are strategically positioned, compliantly executed, and continuously optimized against defined KPIs.

Responsibilities
  • Lead the strategic positioning of paid and owned digital acquisition campaigns, defining channel testing approaches and advising on which products to market and how to structure test design.
  • Develop end-to-end acquisition campaign strategies, owning forecasting models and performance reporting to track progress against business goals.
  • Manage agency and vendor relationships, including evaluating partners for selection and overseeing the development of creative assets.
  • Negotiate and execute media buying contracts for new initiatives, managing relationships with advertising partners, ad networks, and publishers.
  • Optimize creative, messaging, and acquisition landing pages to improve conversion rates and deliver results tied to defined KPIs.
  • Oversee quality assurance across ad copy, landing pages, and sitelinks both before and after campaign launch to maintain accuracy and compliance standards.
  • Track and manage monthly budgets and performance metrics to ensure KPIs are consistently met, escalating risks and maintaining documentation in line with audit requirements.


Required Qualifications & Skills
  • 6 to 10 years of experience in digital marketing, with a demonstrated ability to influence strategy and drive acquisition performance across digital channels.
  • Expertise in the strategic positioning and optimization of paid and owned digital assets, with a clear understanding of how channel decisions connect to business outcomes.
  • Expert-level awareness of regulatory requirements relevant to digital marketing and financial services, with meticulous attention to detail in campaign execution and documentation.
  • Ability to collaborate effectively across functions and translate technical requirements into actionable digital marketing strategies.
  • Competence in managing marketing budgets, tracking spend efficiency, and reporting performance against KPIs on a monthly basis.
  • Bachelor's degree or equivalent university qualification.


Beneficial Skills & Qualifications
  • Hands-on experience in online paid media, SEO, or SEM, with the ability to apply channel knowledge to inform broader acquisition strategy.
  • Master's degree in a relevant field.
  • Familiarity with Jira and Confluence as tools for managing cross-functional workflows and project documentation.


What We Offer

At Citi, you will work in a performance-driven environment where your decisions carry real weight and your expertise shapes digital strategy at a global scale. This is a role for someone who thrives on ownership, values cross-functional collaboration, and wants to grow within an organization that invests in the development of its people.
  • A hybrid working model with 3 days in the office and 2 days working remotely, giving you flexibility alongside meaningful in-person collaboration.
  • The opportunity to lead high-impact digital acquisition programs that directly influence business performance across Citi's product portfolio.
  • Cross-functional exposure across marketing, compliance, technology, and commercial teams, broadening your professional network and strategic perspective.
  • Access to learning and development resources to support your continued growth in digital strategy and financial services marketing.
  • A competitive compensation and benefits package that reflects the seniority and impact of the role.
  • Wellbeing support and work-life balance initiatives designed to help you sustain high performance over the long term.


Apply now to bring your digital acquisition expertise to a role where your strategic decisions make a measurable difference at one of the world's leading financial institutions.

This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.

Job Family Group:
Marketing

Job Family:
Digital & Social Media Marketing

Time Type:
Full time

Primary Location:
New York New York United States

Primary Location Full Time Salary Range:
$129,840.00 - $194,760.00

In addition to salary, Citi's offerings may also include, for eligible employees, discretionary and formulaic incentive and retention awards. Citi offers competitive employee benefits, including: medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs. Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays. For additional information regarding Citi employee benefits, please visit citibenefits.com. Available offerings may vary by jurisdiction, job level, and date of hire.

About Citigroup, Inc

Citigroup is a financial services holding company that provides financial products and services. The company operates through two segments, Global Consumer Banking (GCB) and Institutional Clients Group (ICG). The GCB segment offers traditional banking services to retail customers through retail banking, commercial banking, Citi-branded cards, and Citi retail services. The ICG segment offers various banking, and financial products and services to corporate, institutional, public sector, and high-net-worth clients. This segment provides wholesale banking products and services, including fixed-income and equity sales and trading, foreign exchange, prime brokerage, derivative services, equity and fixed-income research, corporate lending, investment banking, and advisory services, private banking, cash management, trade finance, and securities services. Citi is committed to sustainability and social responsibility, and the company invests in initiatives that promote economic progress.

Citigroup, Inc Careers

Join the vibrant team at Citigroup, Inc, a leading global bank, and propel your career into the future. Citigroup offers a plethora of job opportunities that span across various fields and expertise, making it an ideal place for ambitious professionals to thrive.

Work You’ll Do

At Citigroup, Inc, you will engage in exciting work that matters. Join our team to help innovate and drive transformation in the banking industry. With Citigroup, you can lead initiatives that redefine how banking works and how financial services can empower people globally.

Innovate and Lead

Citigroup, Inc is at the forefront of financial innovation and leadership. By joining our team, you will work alongside top professionals to develop solutions that enhance customer experiences and operational efficiency. Our commitment to innovation is fundamental, and we encourage our team to push boundaries and think outside the box.

Grow Your Career

Citigroup, Inc is not just a company; it's a place where you can grow both professionally and personally. We offer robust career paths and professional development opportunities that help you reach your potential. With diverse career tracks and the support of leadership, your growth at Citigroup is limitless.

Diversity and Inclusion

We believe our strength comes from the diversity of our team. Citigroup, Inc is dedicated to fostering an inclusive workplace where everyone can contribute their best work. Through diversity training and a culture that embraces differences, we create a welcoming environment for all employees.

Benefits and Culture

Citigroup, Inc values the well-being of its employees. We offer competitive benefits packages that support the health, finance, and lifestyle of our team members. Our culture is built on collaboration, respect, and a commitment to excellence. We ensure that every team member feels valued and part of our global family.

Internship and Employment Opportunities

Start your professional journey with Citigroup through our internship programs or full-time job opportunities. We are constantly hiring fresh talent and seasoned experts who bring creativity and innovation to our team. Whether you're refining your skills or ready to lead, there's a position waiting for you at Citigroup.

Networking and Professional Development

At Citigroup, Inc, networking and continuous learning are part of our DNA. We provide platforms for employees to connect with industry leaders and peers, enhancing their skills and opening up new career opportunities. Our leadership programs and professional development initiatives ensure that you are always ahead of the curve.

Join Our Team

Explore the numerous positions available at Citigroup, Inc that match your skills and interests. We are looking for passionate, curious, and solution-driven team players who are ready to make an impact.

Stay Connected

Keep up to date with the latest in career opportunities and industry insights at Citigroup, Inc. Subscribe to our job alert emails and read our careers blog to stay ahead in your professional journey.

Explore Citigroup, Inc Jobs

Discover the exciting and rewarding opportunities that await at Citigroup, Inc. Tailor your resume, prepare for your interview, and take the next step in your career with us.

SEARCH CITIGROUP JOBS

READ CAREERS BLOG

Citigroup, Inc is where your ambition meets opportunity. Join us and transform your career while making a global impact.
Learn more about Citigroup, Inc
Market Cap
$1.3 billion
Industry
Finance & Insurance
Net Income
$89.6 million
Founded
1812
5 Year Trend
+4.6%
NASDAQ
C
* Ladders Estimates

Similar Jobs

Ad banner background

Get Ready For Your
Next Interview

More Jobs at Citigroup, Inc

More Finance & Insurance Jobs

Find similar Digital Acquisition Ld Analyst - C13 - NEW YORK jobs:

NationwideNew York, NY