DevRel

groundcover

$120K — $160K *
Technical Services
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 3 to 4+ years in Developer Advocacy, Software Engineering, or Technical Marketing
  • Deep hands-on experience with Kubernetes, containers, and distributed systems
  • Strong understanding of observability concepts (metrics, logs, traces, profiling)
  • Familiarity with AI-driven systems and LLM applications or willingness to learn
  • Publicly available examples of technical writing, talks, and open-source contributions
  • Ability to explain complex topics clearly and honestly
  • Self-directed with the ability to operate in ambiguity.

Responsibilities

  • Serve as the technical voice of groundcover for the developer and SRE community
  • Create high-impact technical content including blogs, articles, and demos
  • Build and maintain sample applications and reference architectures
  • Partner with product and engineering to incorporate developer feedback
  • Engage with developer communities through various platforms
  • Shape groundcover's perspective on observability and reliability
  • Support product launches with technical messaging and enablement materials
  • Explore new technologies in cloud native infrastructure and AI.

Benefits

  • Hybrid work environment in San Francisco
  • Opportunities to influence community strategy and developer voice
  • Access to the cutting-edge technologies in observability and AI
  • Chance to build educational content and content strategies
  • Engagement with a dedicated and innovative technical team.
Full Job Description
Description

As our first Developer Advocate, you will play a foundational role in defining our developer voice, community strategy, and technical credibility. You will engage directly with developers, SREs, and platform teams, challenge legacy assumptions from vendors like Datadog, Grafana, and Dynatrace, and help build a modern community focused on speed, clarity, and real engineering value.

What You'll Do

  • Serve as the technical voice of groundcover to the developer and SRE community, with a focus on cloud native systems, Kubernetes, and AI driven workloads.
  • Create high impact technical content including blog posts, deep dive articles, diagrams, demos, videos, workshops, and conference talks.
  • Build and maintain sample applications, reference architectures, and demos that show how modern observability works in real production environments, including LLM powered systems.
  • Partner closely with product and engineering to bring developer feedback into roadmap discussions, identify usability gaps, and improve the developer experience.
  • Actively engage with developer communities through conferences, meetups, podcasts, online forums, and social platforms.
  • Help shape groundcover's point of view on observability, reliability, and AI observability by translating complex systems into clear, practical narratives.
  • Support product launches by creating technical messaging, demos, and enablement materials for developers and field teams.
  • Explore new technologies, tools, and trends in cloud native infrastructure and AI, and turn that learning into actionable guidance for the community.

This is a Hybrid role in San Francisco

Requirements

  • 3 to 4+ years of experience as a Developer Advocate, Software Engineer, or Technical Marketer building and explaining technical products.
  • Deep hands-on experience with Kubernetes, containers, and distributed systems.
  • Strong understanding of observability concepts including metrics, logs, traces, profiling, and reliability practices.
  • Familiarity with AI driven systems, LLM based applications, or a strong desire to develop expertise in this space.
  • Public examples of technical writing, talks, demos, or open source contributions.
  • Ability to communicate complex technical topics clearly, honestly, and without hype.
  • Self directed mindset with comfort operating in ambiguity and building new programs from the ground up.

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