We are hiring a Demand Generation Manager in the United States who will own the campaigns that generate qualified leads for our sales team: planning campaigns, running them hands-on, and reporting on what they deliver. You9ll report to the VP of Marketing and own campaigns, budget, and performance. This is a great opportunity for someone who wants to own the central part of our marketing engine with a lot of potential to learn and grow. You are not inheriting an existing playbook. This is an opportunity to build it from the ground up-all the benefits of an established customer base, sales team, and selling motion with a blank slate on lead generation. Some will see that as a challenge, you9ll see it as opportunity. Where you will work This is a hybrid role based in Austin, Texas. You will spend 3 days per week in our Downtown Austin office, with the remaining days for focused work. Our office is dog-friendly and includes 24/7 parking. You will collaborate closely with teammates across the US, UK, Denmark, Germany, and Australia. What you will do 30 Plan and run multi-channel campaigns across paid social and paid search. 30 Stand up and test new channels, audiences, content, and offers, primarily across Meta, LinkedIn, and Google Ads 30 Own the full campaign lifecycle: audiences, messaging, landing pages, and follow-up 30 Track conversion from top of funnel through onboarding, tracking CAC and pipeline generated 30 Leverage unique creative perspective and cultural relevance to pitch and help refine gated content angles 30 Decide where the budget goes, move it based on performance, and track what you test 30 Report clearly on what9s working, what isn9t, and what you9re changing 30 Work with content and design to build the assets your campaigns need. Work with Sales to determine the efficacy of your leads / campaigns. 30 Scale new and existing campaigns to international audiences How you will be measured Number of MQLs driven. Quality of MQLs measured by conversion rate. Marketing attributable pipeline. In that order. About you 30 You have 3+ years running demand generation or growth campaigns in B2B, ideally in SaaS, even more ideally in a niche or compliance-driven market 30 You use AI but despise slop 30 You have personally built and managed paid campaigns, in-platform. 30 You are fluent with a marketing automation platform (we use HubSpot, equivalents are fine) and web analytics 30 You can give examples of the type of work you hand off to AI, the type of work where you work with AI hand-in-hand, and the type of work you refuse to let AI anywhere near 30 You have hit a lead or pipeline number you owned, and can talk through how 30 You can explain your results to leadership in plain language 30 You are detail oriented and meticulous in checking your own work 30 You are collaborative and truth-seeking: finding the right answer is more important than defending your own 30 You are fluent in English and authorized to work in the United States Bonus points if you... 30 You pay more attention to in-stream ads than to the content around it 30 You roll your eyes at AI buzzwords 30 You have lost sleep thinking about a headline or CTA 30 You take genuine pride in knowing your funnel numbers inside and out 30 You are optimistic about the effect of AI on your future in marketing (but still cringe at bad ChatGPT design) Compensation 30 $95,000 - $115,000 What9s in it for you 30 Own real budget with real objectives, with the autonomy to decide how you hit it 30 A direct, visible line from your work to revenue 30 Report to the VP of Marketing, who wrote this description and reviews every resume the old-fashioned way. 30 Work with a team that values output, clarity, and ownership 30 Room to grow as the marketing team scales Perks 30 A shiny new MacBook 30 Private Insurance, including Health, Dental, and Vision, plus Wellness Allowance 30 Company Sponsored 401(k) Retirement Plan 30 20 days PTO plus holidays, increasing with tenure 30 Casual Dress Code, Flexible Schedule, Weekly Paid Lunches, and Monthly Company Outings