Demand Generation Manager

Port

$90K — $120K *
Business Services
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years of experience in B2B demand generation, growth marketing, or performance marketing
  • Background in SaaS, DevOps, or developer tools is ideal
  • Experience marketing to technical audiences, specifically in developer-focused environments
  • Hands-on with multi-channel campaigns and ABM programs
  • Strong analytical skills with familiarity in KPIs like CAC and LTV
  • Able to collaborate across teams and manage multiple priorities
  • Detail-oriented and results-driven in a fast-paced environment

Responsibilities

  • Execute multi-channel demand generation campaigns including digital and content marketing
  • Support account-based marketing and initiatives targeting strategic accounts
  • Collaborate with Sales, Product Marketing, and Content teams to ensure alignment
  • Analyze and optimize campaign performance to enhance engagement and ROI
  • Maintain marketing automation and CRM workflows for accurate tracking
  • Support paid advertising and performance marketing efforts
  • Contribute to the creation of content and campaign assets for technical audiences

Benefits

  • Hybrid work model with 3 days in-office and 2 days remote
  • Collaborative team environment
  • Focus on professional development and growth opportunities
  • Engagement with technical and innovative projects
  • Access to industry-leading tools and resources
Full Job Description
Description

Port is looking for a Demand Generation Manager to support our demand generation efforts. Reporting to the Head of Demand Generation, this hands-on role focuses on executing campaigns, optimizing marketing programs, and contributing to pipeline growth. This position is ideal for someone with experience marketing to technical audiences and a strong operational focus.

What you will do:

  • Assist in executing multi-channel demand generation campaigns across digital, paid media, email, content marketing, tradeshows, webinars, SEO, and ABM
  • Support ABM and enterprise marketing initiatives, helping target strategic accounts and key decision-makers
  • Collaborate with Sales, Product Marketing, and Content teams to align campaigns with business objectives
  • Track, analyze, and optimize campaign performance to improve ROI, engagement, and pipeline metrics
  • Help maintain marketing automation, CRM, and reporting workflows to ensure accurate tracking and attribution
  • Support paid advertising, retargeting, and performance marketing activities
  • Contribute to creative content, landing pages, and campaign assets to engage developer and technical audiences


Requirements

  • 5+ years of experience in B2B demand generation, growth marketing, or performance marketing, preferably in SaaS, DevOps, or developer tools
  • Experience marketing to technical audiences, ideally in DevTools, DevOps, or developer-focused environments
  • Hands-on experience executing multi-channel campaigns and ABM programs
  • Strong analytical skills and comfort working with KPIs such as CAC, LTV, pipeline velocity, and attribution
  • Ability to collaborate cross-functionally and manage multiple priorities
  • Goal-oriented, detail-driven, and capable of delivering measurable results
  • Comfortable working in a fast-paced, high-growth environment


Note: Employees are required to work from the office 3 days a week and 2 days from home. Office days are Tuesday, Wednesday, and Thursday.

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