Demand Generation Manager (Paid Media & ABM)

Location: Vancouver, BC (preferred)

About the Role:

We're hiring a Demand Generation Manager whose primary mandate is to dramatically increase qualified demo requests - doubling and tripling them - through paid media, ABM, retargeting, email, and digital campaigns.

This is a hands-on role for a performance-oriented marketer who understands how to build, launch, optimize, and measure modern B2B demand generation programs - especially across LinkedIn Ads, Google Ads, account-based marketing, and intent-driven campaigns.

You'll work directly with the VP of Marketing to drive campaign strategy, audience targeting, funnel performance, attribution, and pipeline growth for enterprise cybersecurity buyers.

This is not a brand or content role. We're looking for a bona fide lead-generation marketer - an advertiser, an ABM operator, and a retargeting specialist - who is analytical, execution-focused, and obsessed with converting spend into qualified demo requests.

What You'll Do...

• Drive qualified demo requests as the primary success metric - with a mandate to double and triple demo volume
• Own and optimize LinkedIn Ads and Google Ads campaigns end-to-end
• Build and execute ABM and intent-driven marketing campaigns
• Develop audience segmentation, retargeting, and nurture strategies
• Manage campaign targeting, conversion tracking, attribution, and reporting
• Create and optimize landing page, ad, and email campaign workflows
• Operate and improve marketing automation and campaign infrastructure
• Collaborate with content and sales teams on campaign strategy
• Monitor funnel performance and continuously improve CPL, conversion rates, and pipeline contribution
• Analyze campaign performance using HubSpot, Google Analytics, LinkedIn Campaign Manager, and related tools
• Support webinar, virtual event, and field marketing campaigns when needed
• Help create product demos, campaign assets, and promotional content

What We're Looking For...

Required Experience

• AI is woven into how this team works. You'll be expected to use it fluently for research, writing, analysis, and execution.
• 3-7 years in B2B demand generation, growth marketing, or performance marketing
• Strong hands-on experience with:
  • LinkedIn Ads
  • Google Ads / PPC
  • Account-based marketing
  • Retargeting campaigns
  • Marketing automation and attribution
  • Email marketing workflows
• Confident working inside HubSpot, Google Analytics, ad platforms, and campaign tooling
• Strong analytical and campaign optimization skills
• Experience managing budgets, reporting, and performance metrics
• Excellent written communication and campaign ideation abilities

Bonus Experience

• Cybersecurity, AI or enterprise SaaS experience
• Field/event marketing
• Social media campaign management
• Marketing operations or AdTech experience
• Familiarity with intent data platforms
• Ability to understand and demo software products
• Experience recording product walkthroughs or promotional videos

What Success Looks Like

• Qualified demo requests doubled, then tripled
• High-performing paid and retargeting campaigns
• Strong campaign attribution and reporting discipline
• Faster campaign execution cycles
• Better audience targeting and segmentation
• Measurable contribution to enterprise pipeline growth

You'll join a highly technical cybersecurity company operating at the forefront of AI-driven SOC automation. This role offers significant ownership, direct collaboration with leadership, and the opportunity to shape modern enterprise demand generation programs from the ground up.