5 years in B2B marketing campaign management with demand generation experience
3 years of cross-functional project management proficiency
3 years of experience in data-driven campaign optimization
Hands-on experience with multi-channel marketing campaigns including email and events
Bachelor's degree in Marketing, Business, Communications or equivalent experience
Responsibilities
Lead demand generation strategy for AWS Summit events from planning to post-event analysis
Develop Livestream program strategies and maximize virtual engagement
Utilize data to determine campaign tactics and content strategies
Collaborate with Channel Leads for integrated campaign execution
Analyze and optimize registration and engagement metrics post-event
Benefits
Inclusive work environment
Professional development opportunities
Opportunity to work on high-impact global campaigns
Collaborative team culture
Exposure to cutting-edge marketing technologies
Full Job Description
Job Title: Marketing Manager II. Location: Seattle, WA.
Job Description:
Summit Campaign Manager
Lead end-to-end demand generation for AWS Summit events with responsibility for strategy, execution, and results.
You'll own high-impact campaigns across a global event portfolio, orchestrating collaboration with cross-functional marketers while driving registration, attendance, and engagement goals.
Top 3 must-have hard skills:
B2B Marketing Campaign Management (5 years) - Must have hands-on experience planning and executing multi-channel demand generation campaigns, including email, paid media, web, and events. Experience coordinating with channel teams and managing campaign performance required.
Cross-Functional Project Management & Stakeholder Coordination (3 years) - Must be proficient with project management tools (Workfront preferred) and have demonstrated ability to orchestrate work with cross-functional team members without direct authority. Should understand dependency management, timeline coordination, and stakeholder communication. Experience managing complex projects with multiple concurrent workstreams required.
Data-Driven Campaign Optimization (3 years) - Must have experience analyzing campaign performance metrics, conducting A/B testing, and making data-driven optimization decisions. Should be comfortable with analytics tools and presenting performance insights to stakeholders.
What You'll Own: Strategic Campaign Leadership
Drive complete demand generation strategy for assigned Summits, from planning through post-event analysis
Own Livestream program strategy and execution, developing digital-first approaches that maximize virtual engagement
Make data-driven decisions on tactical approach, channel mix, content strategy, and optimization
Partner with Channel Leads to execute and optimize integrated campaigns across email, paid media, social, web, and search
Work with content, event, and ABM teams to develop compelling campaign content and messaging tailored to regional audiences
Cross-Functional Orchestration
Coordinate work across Channel Leads, Digital Strategists, Content teams, Program Management, Analytics, and Lead Management
Partner with regional Summit teams, Global Events, ABM, and Field Marketing
Drive content customization strategy, managing asset review and approval processes
Ensure alignment across organizational boundaries and manage dependencies
Performance & Optimization
Monitor real-time performance and make data-driven optimization decisions
Analyze registration trends, channel performance, and engagement metrics
Conduct A/B testing to continuously improve conversion rates
Lead post-event retrospectives and contribute to global process improvement
Years of Experience Required:
5 years in B2B marketing campaign management, with demonstrated experience in demand generation and event marketing
Degrees or Certifications Required:
Bachelor's degree in Marketing, Business, Communications, or related field preferred but not required with equivalent experience
Advanced Technical Knowledge:
None required. Experience with project management tools is preferred.
Disqualifiers:
Inability to work 5 days on-site
Lack of B2B marketing campaign experience
Inability to manage ambiguity and make decisions with incomplete information
Poor stakeholder management or communication skills
Inability to work in fast-paced, dynamic environments with tight deadlines
Best Candidate:
Thrives in ambiguity and makes confident decisions as a "first mover"
Proactively identifies and resolves blockers before they impact timelines
Builds strong cross-functional relationships quickly and influences without authority
Demonstrates strategic thinking while executing flawlessly on tactical details
Brings optimization mindset and continuously improves processes
Communicates clearly and concisely with all levels of stakeholders
Average Candidate:
Executes tasks as assigned but requires more direction on approach
Waits for guidance when facing ambiguous situations
Focuses primarily on tactical execution without strategic context
Manages stakeholder relationships adequately but doesn't proactively build partnerships
Performance Indicators:
Meeting or exceeding registration and attendance targets for assigned Summits
Delivering campaigns on time with zero quality issues
Positive stakeholder feedback from regional teams and cross-functional partners
Proactive identification and resolution of blockers
Contribution to team process improvements and knowledge sharing
