About the RoleLogile is looking for a Demand Generation Manager to execute integrated marketing programs that drive awareness, engagement, pipeline, and revenue. Reporting to the Senior Director of Demand Generation, this person will partner closely with Sales, Product Marketing, Customer Marketing, and Marketing Operations to develop and execute campaigns that support growth across target accounts and key market segments.
Responsibilities- Execute integrated demand generation campaigns across email, digital, content, webinar, event, ABM, and partner channels.
- Support quarterly pipeline goals through the development and execution of targeted marketing programs.
- Partner with Sales on account-based marketing initiatives designed to engage strategic accounts and buying groups.
- Manage webinar programs, nurture, sponsored programs, and field marketing activities.
- Work closely with Product Marketing to activate product launches, industry research, and thought leadership content.
- Build and optimize nurture programs that improve engagement and conversion throughout the buyer journey.
- Monitor campaign performance and recommend optimizations to improve results.
- Collaborate with Marketing Operations to ensure accurate tracking, attribution, lead management, and reporting.
- Create campaign reports and performance summaries for marketing leadership and key stakeholders.
- Stay informed on industry trends, demand generation best practices, and emerging marketing channels.
Qualifications- 3-5 years of B2B demand generation experience, preferably within SaaS or retail technology organizations.
- Experience designing multi-channel marketing campaigns that generate leads, pipeline, and customer engagement.
- Experience supporting account-based marketing (ABM) initiatives and sales-focused marketing programs.
- Understanding of demand generation fundamentals including lead generation, nurture programs, conversion optimization, and campaign reporting.
- Experience working within HubSpot marketing automation platform and other martech tools.
- Experience managing webinars, virtual events, field events, executive dinners, and industry conferences.
- Strong project management and organizational skills with the ability to manage multiple campaigns simultaneously.
- Analytical mindset with the ability to evaluate campaign performance and recommend improvements.
- Strong communication skills and ability to collaborate across marketing and sales teams.
