Demand Generation Manager
We are seeking a highly strategic and hands-on Demand Generation Manager to build and scale our B2B pipeline generation engine.
This role is responsible for driving qualified sales opportunities for our sales team by developing and executing an integrated demand generation strategy across paid media, content, outbound, events, partnerships, and ABM.
This person will own top-of-funnel growth while working cross-functionally with creative, media, sales, and leadership to consistently generate high-quality meetings with enterprise brands spending $2MM+ annually on advertising.
Responsibilities
- Develop and execute the overall B2B demand generation strategy
- Generate qualified meetings for the sales organization
- Build account-based marketing (ABM) programs targeting enterprise advertisers
- Develop industry-specific campaigns across key verticals including:
- Telehealth
- Health & Wellness
- Nutraceuticals
- Franchise
- Home Services
- Legal
- Financial Services & Lending
- Ecommerce
- Own paid demand generation across LinkedIn, Meta, Google, CTV, and emerging channels
- Partner with Creative to produce thought leadership, case studies, videos, webinars, landing pages, and sales enablement assets
- Coordinate partner marketing initiatives with platforms such as MNTN, Tatari, TVScientific, Google, Meta, and others
- Own conference strategy including sponsorship evaluation, speaking opportunities, attendee outreach, meeting booking, executive dinners, and roundtables
- Build scalable outbound programs leveraging email, LinkedIn, gifting, and intent data
- Optimize the full demand funnel using HubSpot (or similar CRM), attribution, reporting, and conversion analytics
- Report on pipeline generation, marketing-sourced revenue, CAC, meeting conversion rates, and ROI
Ideal Candidate
- 4+ years in B2B demand generation for an agency, SaaS, MarTech, or AdTech company
- Proven experience generating enterprise sales opportunities-not just MQLs
- Strong ABM and paid media experience
- Deep understanding of LinkedIn advertising and outbound strategies
- Experience managing webinars, executive events, conferences, and partner marketing
- Highly analytical with a strong understanding of attribution, CRM reporting, and pipeline metrics
- Performance Driven
- Comfortable working in a fast-paced, entrepreneurial environment
Success Metrics
- Marketing-qualified pipeline generated
- Sales-qualified meetings booked
- Pipeline value created
- Revenue influenced
- CAC and pipeline efficiency
- Event ROI
- Paid media ROI
- Contribution to overall agency growth
