We9re looking for a Demand Generation Manager to own and grow our inbound marketing funnel. Reporting into the marketing leadership team and working alongside two other marketers, you9ll be the hands-on driver of our demand generation engine, owning acquisition, conversion and funnel performance across paid, organic and lifecycle channels. You9ll live in the data, run experiments, and partner closely with sales to make sure the leads we generate convert.

This is a hands-on individual-contributor role for someone who loves owning channels end to end, from keyword strategy to campaign execution to reporting on what9s working.

What You9ll Do:

• Own the inbound marketing funnel, with a primary focus on SEO and SEM, to drive qualified leads and pipeline growth.
• Plan, launch, and optimize paid search (SEM) campaigns, managing budgets, bids, keywords, ad copy, and landing pages to hit cost-per-lead and ROAS targets.
• Develop and execute the SEO and GEO strategy, including keyword research, on-page optimization, technical SEO, and content recommendations to grow organic traffic and rankings.
• Own website and landing page conversion rate optimization, continuously testing messaging, offers, user journey, and page experiences to improve lead conversion and pipeline generation.
• Support building and managing nurture campaigns, lead scoring, and automated workflows in Marketo to move prospects through the funnel.
• Maintain clean lead and campaign data and report on funnel performance in Salesforce, partnering with sales on lead handoff and attribution.
• Define, track, and report on funnel KPIs - traffic, conversion rates, MQLs, SQLs, cost per lead, pipeline contribution, and revenue generated, and share insights with stakeholders.
• Run a consistent cadence of A/B tests and experiments across channels, landing pages, and messaging to continuously improve conversion.
• Collaborate with content and product marketing to align campaigns with the buyer9s journey and our childcare-provider audience.

What We9re Looking For (Required Qualifications):

• 4+ years of experience in demand generation, growth, or performance marketing, ideally in B2B SaaS.
• Hands-on experience managing SEO and SEM / paid search campaigns with a track record of driving qualified leads.
• Working knowledge of Marketo for campaign execution, nurture, and lead management.
• Experience with Salesforce - comfortable navigating CRM data, reporting, and lead/campaign workflows.
• Strong analytical skills; you9re comfortable working with funnel metrics and using data to drive decisions.
• A self-starter who can own channels independently in a small, fast-moving team.
• Excellent communication and collaboration skills, especially with sales.

A bonus if you have...

• Experience with email marketing and marketing automation best practices.
• Content marketing experience - briefing, creating, or optimizing content to support demand gen.
• Familiarity with the childcare or SMB software space.

$110,000 - $135,000 a year

Note: we are only considering Canadian applicants for the position at this time.

This role is posted to hire a backfill.

Don9t have all the requirements but convinced you9ll be able to make an impact? We9d love to hear from you! Please note that we place serious consideration to your application responses to all questions; only completed profiles will be considered for this role.

Lillio Perks

-- Flexible working arrangements; we are a remote-first company who gathers together (virtually) every quarter, and in-person at least once per year. You must be willing to travel in-person as required for the role

-- Health benefits package includes medical, dental and vision

-- Paid time off, including vacation, personal and volunteer days

-- Opportunities for learning, mentorship and professional development

-- Ongoing team-wide and company-wide virtual social activities and success celebrations

Accessibility

Lillio is committed to inclusiveness, equity and accessibility. If you require accommodations at any step of the application or interview process, please indicate so under the 4Accommodations Question4 box on your application. Accommodations may include but are not limited to: alternative methods of communication, providing a detailed 4what to expect4, or modified testing. Please note this list is not exhaustive and we are more than happy to discuss other accommodations as required.

Commitment to Diversity

Diversity, Inclusion and Belonging are central to Lillio9s core values. Lillio aims to ensure we provide a safe environment for everyone to thrive while bringing their authentic selves to work. Our mission is to promote an inclusive work space for all employees through Education, Discussion, and Celebration of our differences. Embracing these differences while coming together with a common purpose is what makes our team extra special. Our focus on inclusion and belonging is activated in the day-to-day culture at Lillio through our Diversity, Inclusion and Belonging (DIBS) committee, our bi-weekly DIBS discussions, DIBS Slack community, D8I training and education, volunteer days, donation matching, and more.