John Deere

Demand Generation & Integrated Marketing Manager

John Deere • $166K — $250K *
Real Estate & Construction
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • 10+ years of progressive marketing leadership experience, including team leadership and budget management
  • Demonstrated success in B2B marketing and demand generation
  • Proven ability to link marketing investments to revenue growth and customer acquisition
  • Experience working closely with sales teams and channel partners
  • Familiarity with CRM, AI, and marketing automation platforms
  • Strong analytical skills and expertise in marketing performance management
  • Knowledge of the construction industry and jobsite solutions

Responsibilities

  • Lead the integrated marketing strategy and team for business growth
  • Align marketing investments with commercial priorities
  • Build a high-performing marketing organization focused on measurable demand generation
  • Generate qualified demand through multi-channel marketing campaigns and brand activations
  • Drive marketing innovations that support growth priorities

Benefits

  • Flexible work arrangements
  • Comprehensive healthcare benefits with company contribution to Health Savings Account
  • Tuition assistance and fitness subsidies
  • Employee Assistance Programs and adoption assistance
  • Charitable contribution matching
  • Employee Purchase Plan and discounts
  • Vacation and holiday pay
Full Job Description
Primary Location: United States (US) - Illinois - Moline
Function: Marketing and Sales (CA)
Title: Demand Generation & Integrated Marketing Manager - 124687
Onsite/Remote:Onsite Position

Your Responsibilities

As a Demand Generation & Integrated Marketing Manager for John Deere Construction and Forestry, located in Moline, IL you will lead the organization's integrated marketing strategy and team, ensuring all marketing activities contribute to business growth, demand creation, brand strength, and dealer engagement.

  • The role aligns marketing investments with commercial priorities, building a high-performing marketing organization that balances commercial impact, customer engagement, dealer support, and brand excellence while driving measurable demand generation and business results.
  • This leader ensures marketing is viewed as a innovative growth engine by generating qualified demand through campaigns, digital marketing, content, events, dealer co-marketing, and brand activation that directly support Deere's Construction and Forestry's growth priorities.


VISA Sponsorship is NOT available for this position

What Skills You Need

  • 10+ years of progressive marketing leadership experience, including team leadership and budget management
  • Demonstrated success leading B2B marketing, demand generation, product marketing, channel marketing, or integrated marketing organizations
  • Proven ability to link marketing investments to pipeline development, revenue growth, customer acquisition or revenue growth outcomes


What Makes You Stand Out

  • Experience working closely with sales organizations and channel partners
  • Familiarity with CRM, leveraging AI and marketing automation platforms
  • Strong analytical and business acumen with expertise in marketing measurement and performance management
  • Experience leading organizational change, cross-functional collaboration, and team development
  • Familiarity with Construction industry and jobsite solutions


Education

Ideally you will have a degree or equivalent related work experience in the following:

  • Bachelor's degree in Marketing, Business, Communications, or related field


What You'll Get

At John Deere, you are empowered to create a career that will take you to where you want to go while working in an inclusive team environment. Here, you'll enjoy the freedom to explore new projects, the support to think outside the box and the advanced tools and technology that foster innovation and achievement. Additionally, we offer a comprehensive reward package to help you get started on your new career path, including:
  • Flexible work arrangements
  • Highly competitive base pay
  • Savings & Retirement benefits (401K and Defined Contribution)
  • Healthcare benefits with a generous company contribution in the Health Savings Account
  • Adoption assistance
  • Employee Assistance Programs
  • Tuition assistance
  • Fitness subsidies and on-site gyms at specific Deere locations
  • Charitable contribution match
  • Employee Purchase Plan & numerous discount programs for personal use
  • Vacation and Holiday Pay

$166,752.00 - $250,116.00 + Benefits

Follow this link to learn more about our Total Rewards Package https://bit.ly/3XCd8fL

Must be 18 years of age or older to apply

The information contained herein is not intended to be an exhaustive list of all responsibilities and qualifications required of individuals performing the job. The qualifications detailed in this job description are not considered the minimum requirements necessary to perform the job, but rather as guidelines.

About John Deere

John Deere provides lawn, garden parts, attachments, construction, commercial mowing, golf, sports turf, engine, remanufactured parts, components, and maintenance parts. Their products include lawn, garden, electric, agriculture, construction, landscaping, grounds care, forestry, logging, engines, drivetrain, electronics, government, military sales, attachments, accessories, implements, and rental sale products.

John Deere Careers

Join the vibrant team at John Deere, a global leader in agricultural and construction equipment innovation, where your skills and passions can help shape the future of the industry. At John Deere, we are committed to fostering a culture of growth, leadership, and diversity, making it an ideal place for professionals seeking dynamic and rewarding job opportunities. Work You’ll Do At John Deere, you will be part of a team that is dedicated to excellence and innovation. Our professionals are at the forefront of engineering and technology, driving transformation in the agriculture and construction sectors. With a career at John Deere, you will lead industry-changing projects that integrate cutting-edge technology and sustainable practices. Join our diverse group of talented individuals who are passionate about developing new strategies and solutions that meet the evolving needs of our global customers. Whether in design, manufacturing, research, or digital technology, your work at John Deere will contribute to the efficiency and productivity of those who cultivate, harvest, transform, enrich, and build upon the land. Professional Growth and Development John Deere believes in the power of continuous professional development and offers extensive training and career advancement opportunities. Our leadership and diversity training programs are designed to enhance your skills and prepare you for a wide range of challenges and leadership roles within the company. Internship Opportunities Kickstart your career with a John Deere internship. Our internships provide hands-on experience in your field of study, allowing you to apply academic knowledge to real-world projects. Interns at John Deere gain valuable industry insights and professional networking opportunities, setting the foundation for a successful career. Benefits and Culture At John Deere, we prioritize the well-being and satisfaction of our employees. We offer a comprehensive benefits package that supports the health, financial security, and work-life balance of our team members. Our inclusive culture encourages collaboration and innovation, ensuring that every employee can contribute to their fullest potential. Hiring Process Embark on your John Deere career journey by exploring our open positions that match your skills and interests. Our hiring process is designed to be transparent and engaging, starting from your initial application and resume submission to interviews and employment offers. We seek curious, creative, and solution-driven team players who are ready to make a difference. Stay Connected Join Our Team Search John Deere jobs today and find the position that aligns with your career aspirations. We are constantly looking for individuals who are ready to drive innovation and lead the way in global agriculture and construction solutions. Keep Up to Date Stay informed with career tips, insider perspectives, and industry-leading insights you can use today—all from the people who work at John Deere. Job Alert Emails Customize your subscription to receive job alerts, the latest news, and insider tips tailored to your preferences. Discover the exciting and rewarding career opportunities that await at John Deere. Explore the possibilities with John Deere and be part of a team that is dedicated to those linked to the land. Join us in our mission to deliver products and services that support a growing world.
Learn more about John Deere
Size
75,550 employees
Market Cap
$129.7 billion
Industry
Net Income
$3.4 billion
Founded
1837
5 Year Trend
+11.9%
Revenue
$37 billion
NASDAQ

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