About the RoleNeon is looking for a hands-on, analytical Demand Generation Associate to help build Neon's demand generation function from the ground up. You'll be one of our first dedicated marketing hires, working closely with our Sales, Customer Success, and Partnerships teams to reach mobile game studios exploring direct-to-consumer monetization.
This role is a mix of strategy and execution. You'll plan and run campaigns, analyze performance, experiment with new ideas, and continuously improve how we generate and qualify pipeline. You'll also support a small number of high-impact industry events and executive dinners each year, helping turn conversations into long-term customer relationships.
What You'll Do (Responsibilities)- Campaign Execution: Plan, build, and run multi-channel demand gen campaigns (email nurture, paid, retargeting) targeting mobile game studios and publishers. Own performance from first touch to sales handoff.
- Funnel Analytics & Reporting: Track and report on lead volume, Marketing Qualified Lead (MQL) 12 Sales Qualified Lead (SQL) conversion, and pipeline contribution by channel. Use data to decide what to double down on and what to kill.
- Lead Management & Sales Alignment: Own day-to-day operations in our marketing automation and CRM stack - lead scoring, segmentation, routing, and data hygiene - and maintain a tight feedback loop with BD on lead quality and handoffs.
- Content-Driven Lead Generation: Partner with the team to turn Neon's existing assets (case studies, best-practice guides, benchmark data) into gated content and outbound campaigns that generate qualified interest.
- Event Support: Coordinate logistics remotely for 2-4 annual industry events and executive dinners around major conferences - venue booking, invite list management against target accounts, RSVP tracking, and post-event follow-up sequences that convert conversations into pipeline.
What You'll Bring (Requirements)- 1-3 years' experience in demand generation, growth marketing, and/or B2B marketing, ideally at a B2B SaaS or fintech company.
- Data-driven approach. You're comfortable looking at funnels, conversion rates, and campaign performance to understand what's working and what isn't. You enjoy digging into spreadsheets and dashboards, and you use data to guide your decisions.
- Strong communicator. You can write clear, compelling emails, ad copy, and campaign messaging that resonates with technical audiences without relying on buzzwords or generic marketing language.
- Comfortable with marketing tools. You've worked with platforms like HubSpot, Marketo, or similar marketing automation tools, and you're confident in learningconfident learning new systems and building efficient workflows.
- Organized and proactive. You can manage multiple campaigns, events, and follow-up sequences at once while staying on top of the details. In a startup environment, you're happy to take ownership, figure things out, and keep things moving without needing constant direction.
Bonus Points- Genuine enthusiasm for or experience with mobile gaming - you play mobile games, understand why studios care about DTC, or have worked at a company selling to game studios.
- Experience supporting or coordinating B2B events or executive dinners.
- Previous experience in a high-growth startup environment.
