Data Scientist, Marketing Analytics

Match Group, Inc.$130K — $160K *
Consumer Technology
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 3+ years of relevant experience in analytics or data science
  • Proficiency with SQL is required
  • Scripting skills, preferably in Python
  • Experience building Bayesian regressions and/or other marketing measurement techniques
  • Knowledge of statistics, specifically experimental design and analysis
  • Familiarity with common marketing KPIs, metrics, and growth experiments
  • Ability to build constructive relationships with diverse business partners

Responsibilities

  • Analyze marketing and business performance effectively
  • Build models that assess the impact of marketing investments and strategies
  • Uncover stories within data to communicate insights to executives
  • Conduct ongoing ad-hoc analyses to evaluate marketing efficiency and inform budgeting recommendations
  • Integrate event data with other customer data sources like surveys and app store data
  • Support the reporting and business intelligence needs of the Marketing team
  • Design, execute, and analyze A/B tests and other marketing experiments

Benefits

  • Medical, mental health, and wellness benefits
  • 100% employer match on 401k contributions up to 10%
  • Employee stock purchase program
  • Generous PTO and 14 paid holidays
  • Annual training allowance for professional development
  • 20 weeks of 100% paid parental leave
  • Fertility, adoption, and childcare resources, as well as pet insurance
  • Company events to foster connection and belonging
Full Job Description
The Team or Role:

Match Group's Analytics Team is looking for a Data Scientist II with expertise in Marketing Analytics.

Our analytics team serves the entire MG portfolio, acting as a center of excellence to standardize how we measure marketing performance across all our global brands, including industry leading names like Tinder and Hinge. We develop a deep understanding of the business and its data and establish close working relationships with all teams including Product, Marketing, Engineering, and Finance, so that we can provide recommendations and make proposals regarding prioritization of initiatives, marketing investments, A/B tests, and company performance.

As a data scientist in this role, you will partner with Marketing teams at each of our BUs, providing support through advanced marketing measurement techniques, A/B test design and analysis, and data-driven insights through ad-hoc analyses, presentations, and automated reports and dashboards. This role will require extensive experience with SQL, data wrangling, statistics, econometric modeling, and A/B testing, as well as the ability to work in cross-functional teams to drive actionable insights. Experience with user growth and acquisition across multi-brand consumer products is a plus.

Where you'll work:

This is a hybrid role and requires in-office collaboration three days per week. This position is located in NYC or Los Angeles.

In this role, you will:
  • Master and be responsible for analyzing marketing and business performance.
  • Build models better to understand the impact of our marketing investments and strategy
  • Find the "story" in the data and communicate insights and opportunities with executives and other internal teams.
  • Perform ongoing ad-hoc analyses to evaluate the efficiency of our marketing spend, build reporting infrastructure, and assist in making budgeting recommendations to optimize growth.
  • Integrate captured event data with other customer data sources, such as surveys, ad publishers, and app store data.
  • Support reporting and business intelligence needs of the entire Marketing team.


You'll need:
  • 3+ years of relevant experience in analytics or data science
  • Experience building bayesian regressions and/or other marketing measurement techniques
  • Experience designing, executing, and measuring geo experiments and causal inference techniques
  • Ability to think objectively and interpret meaningful themes from quantitative and qualitative data
  • Ability to build constructive and effective relationships with a broad and diverse group of business partners
  • Ability to execute complex analytics projects where you have to determine salient questions in a complex ecosystem and present action-oriented conclusions
  • Proficiency with SQL required
  • Scripting skills, preferably in Python.
  • Knowledge of statistics, specifically experimental design and analysis
  • Proficiency in Microsoft Excel and Microsoft PowerPoint (or equivalents)
  • Familiarity with common marketing KPIs, metrics, and growth experiments


$ 130000- $160000 a year

The salary range for this position is $130,000 - $160,000. Factors such as scope and responsibilities of the position, candidate's work experience, education/training, job-related skills, internal peer equity, as well as market and business considerations may influence base pay offered. This salary range is reflective of a position based in Los Angeles, CA OR New York, NY. This salary will be subject to a geographic adjustment (according to a specific city and state), if an authorization is granted to work outside of the location listed in this posting.

Why Match Group?

Our mission is simple - to help people find love and happiness! We love our employees too and understand the importance of all life's milestones. Here are some of the benefits we are proud to offer:

Mind & Body- Medical, mental health, and wellness benefits to support your overall health and well-being

Financial Wellness- Competitive compensation, 100% employer match on 401k contributions up to 10% (cap at $10,000), as well as an employee stock purchase program to help you feel supported in your financial security

Unplug - Generous PTO and 14 paid holidays so you can unplug

Career - Annual training allowance for professional development and ERG membership opportunities and events so you feel connected and empowered in your work

Family - Families come in all shapes and sizes so we offer 20 weeks of 100% paid parental leave, fertility, adoption, and child care resources, as well as pet insurance and discounts

Company Gatherings - We host company events where our employees get to know each other and build a sense of connection and belonging!

#MG

About Match Group, Inc.

Match Group, Inc. is an American internet and technology company headquartered in Dallas, Texas. It owns and operates the largest global portfolio of popular online dating services including Tinder, Match.com, Meetic, OkCupid, Hinge, PlentyOfFish,UPWARD, Ship, and OurTime, totalling over 45 global dating companies. The company was owned by parent company IAC and in 2019, the company had 9.283 million subscribers, of which 4.554 million were in North America. Japan is the company's second largest market, after the United States. In July 2020, Match Group became a separate, public company.
Learn more about Match Group, Inc.
Size
2,500 employees
Market Cap
$28,680
Industry
5 Year Trend
+1820%
NASDAQ

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