Work Location:
Toronto, Ontario, Canada

Hours:
37.5

Line of Business:
Analytics, Insights, & Artificial Intelligence

Pay Details:
$96,900 - $136,800 CAD

TD is committed to providing fair and equitable compensation opportunities to all colleagues. Growth opportunities and skill development are defining features of the colleague experience at TD. Our compensation policies and practices have been designed to allow colleagues to progress through the salary range over time as they progress in their role. The base pay actually offered may vary based upon the candidate's skills and experience, job-related knowledge, geographic location, and other specific business and organizational needs.

As a candidate, you are encouraged to ask compensation related questions and have an open dialogue with your recruiter who can provide you more specific details for this role.

Job Description:

Department Overview:

The Marketing Analytics function within AI2 is a central source of internal and external digital insights and data analytics which supports both corporate and business unit strategies for TD Bank Financial Group Canada

The Marketing Analytics team mission is to be influential change agents and consumer advocates to help deliver the better bank and to drive shareholder return through optimizing the impact of customer experience. We do this by delivering hindsight (descriptive analytics), foresight (predictive analytics), and insight (prescriptive analytics) on how to optimize, personalize and strategize. The group seeks to deliver excellence in analytics and insights to support short-term business success as well as long-term strategy of the bank.

The Digital Marketing Analytics & Insights team brings together a diverse range of technical and business expertise including digital analytics, website analytics, big data, cloud, E2E analytics, market research, business analytics, data science and modelling, business intelligence, data strategy and governance, data management and visualization.

Job Overview:

Marketing Analytics Team supports the central marketing function within TD Bank Group with high quality, innovative, and insightful information to help build value for our customers and shareholders. Marketing Analytics Team is a located in Toronto. It supports most consumer facing TD Bank Group lines of business.

Your goal as a part of the Marketing Analytics team is to use data & scientific methodologies to understand and learn the client experience and suggest improvements and changes to better personalize the consumer experience and return greater shareholder value. You will be a key player in the TD's personalization journey and will collaborate with different groups within and outside of marketing to drive change.

Measurement for all marketing channels for TD Insurance businesses Applying marketing analytics techniques MTA (Multi-touch attribution), MMM (Media Mix Model) and Causal inference method to understand the true value of marketing and suggest optimzation opportunities Understand the business objective, translate those into a test and use the results to make informed decisions Work in a consultative role to provide "value-added" insights in the form of analysis, interpretation and advice of website personalization

Your success will be predicated on your ability to forge strong partnerships, communicate effectively, solve problems, and continuously strive for achieving results.

Accountabilities include:

• Continuously improve campaign design and delivery by leveraging any and all analytical tools/techniques at your disposal
• Manage your project pipeline to ensure agreed upon timelines can be met
• Work alognside 2 analytics teams to enable best in class analytics
• Proactively provide analytical guidance to key stakeholders, based on deep understanding of the businesses, to understand and enhance the personalization experience
• Maintain a culture of risk management and control, supported by effective processes and sound infrastructure

Required Qualifications:

• 6+ years of relevant experience in A/B testing, website analytics, attribution, regressions, ML or agency-side role in financial services/telecom (or other high volume direct marketing industries)
• Degree in business, science, statistics, engineering, or other quantitative discipline
• Significant experience with in marketing analytics techniques across digital and owned channels
• Knowledge of testing methologies and clickstream data; knowledge of databases and data structures
• Track record of getting things done and solving problems
• Acturial backround or knowledge of the insurance industry is an asset
• Experience with pyspark and data bricks an asset
• Experience in with marketing measurement methods MTA (Multi-touch attribution), MMM (Media Mix Model) and Causal inference method is an asset

Required Skills:

• Ability to persist and overcome challenges
• Deep desire to learn
• A creative mindset to approaching problems
• Knowledge of leveraging customer data from internal data warehouses through the use of CDP, Power BI, SAS, Hadoop systems (Akora), adobe analytics, SQL Servers, DOMO, Big Query and Google Marketing Cloud, SFTP servers
• A project management mindset to help deliver on time to specifications
• Team player while able to work independently
• Pragmatic decision maker blending a mix of intellect, experience and street smarts
• A customer driven mindset

Our Total Rewards Package
Our Total Rewards package reflects the investments we make in our colleagues to help them and their families achieve their financial, physical, and mental well-being goals. Total Rewards at TD includes a base salary, variable compensation, and several other key plans such as health and well-being benefits, savings and retirement programs, paid time off, banking benefits and discounts, career development, and reward and recognition programs. Learn more

Additional Information:
We're delighted that you're considering building a career with TD. Through regular development conversations, training programs, and a competitive benefits plan, we're committed to providing the support our colleagues need to thrive both at work and at home.

Please be advised that this job opportunity is subject to provincial regulation for employment purposes. It is imperative to acknowledge that each province or territory within the jurisdiction of Canada may have its own set of regulations, requirements.

Colleague Development

If you're interested in a specific career path or are looking to build certain skills, we want to help you succeed. You'll have regular career, development, and performance conversations with your manager, as well as access to an online learning platform and a variety of mentoring programs to help you unlock future opportunities.

If you're passionate about helping clients and building deep, lasting relationships, TD offers diverse career paths where you can grow your expertise and make a meaningful impact.

We're committed to your success and foster a respectful workplace where diverse perspectives are valued, everyone has fair opportunities to grow, and you can unlock your full potential to achieve your career goals. Here at TD, we hire and develop the best.

Training & Onboarding
We will provide training and onboarding sessions to ensure that you've got everything you need to succeed in your new role.

Interview Process
We'll reach out to candidates of interest to schedule an interview. We do our best to communicate outcomes to all applicants by email or phone call.

Accommodation
Your accessibility is important to us. Please let us know if you'd like accommodations (including accessible meeting rooms, captioning for virtual interviews, etc.) to help us remove barriers so that you can participate throughout the interview process.

We look forward to hearing from you!

Language Requirement (Quebec only):
Sans Objet