About the TeamIt's fun to work in a company where people truly believe in what they're doing. At Workday, we're committed to bringing passion for data and a focus on actionable insights to the Marketing organization. Our Content Marketing Analytics team plays a key role in helping the broader Marketing team understand what's working, where to invest, and how to continuously improve the content experiences we create for our audiences.
We help shape content strategy through data-turning complex performance metrics into clear, meaningful recommendations that guide how we plan, create, and distribute content. Whether it's identifying what resonates with our audiences, tracking performance against goals, or uncovering new opportunities through digital analytics, our work directly influences how Workday shows up in the market.
We work hard, and we're serious about what we do. But we like to have a good time, too. In fact, we run our company with that principle in mind every day: one of our core values is fun.
About the RoleAs a Digital Content Data Analyst, you will be a key member of the Content Marketing Analytics team, responsible for owning and managing the end-to-end analytics process for content marketing. You will use tools like Adobe Analytics, Snowflake, Sigma, ContentSquare, BrandWatch, and Google Search Console to track, analyze, and report on digital content performance across channels. Your insights will help the team make informed decisions to optimize campaigns, improve customer experiences, and contribute to business growth.
In this role, you will be responsible for:
- Determining strategic goals and direction for Content Marketing using data and analysis
- Owning and managing the end-to-end analytics process for Content Marketing, including data collection, reporting, and insight generation across platforms such as Adobe Analytics, Sigma, ContentSquare, BrandWatch, and Google Search Console
- Delivering quarterly analytics reviews that include blog performance, goal tracking, and strategic recommendations for upcoming quarters and annual planning
- Representing Content Marketing in cross-functional discussions related to a Corporate Communications analytics framework
- Collaborating with the broader Marketing Insights Systems Orchestration team on cross-functional projects and data initiatives
- Transforming raw data into clear, compelling narratives that inform content strategy and help partners across Marketing understand performance trends
About YouBasic Qualifications- 5+ years of related experience in data analytics, digital analytics, or a similar role
- Experience with Adobe Analytics or a similar web analytics platform
- Experience working with data warehousing tools such as Snowflake or similar platforms
Other Qualifications- Skilled in data analysis, with experience inspecting, cleansing, transforming, and modeling data to discover useful information and support decision-making, using tools and techniques such as statistical analysis, data visualization, and SQL
- Experienced in analytical thinking, with the ability to break down complex data into fundamental parts, identify patterns and trends in datasets, and apply logical reasoning to solve problems and inform strategy
- Proficient in data operations, with an understanding of the collection, processing, storage, and distribution of data, including experience improving data quality and implementing effective data governance practices
- Knowledgeable in business analysis, with the ability to evaluate organizational operations, interpret data to identify areas for improvement, and provide recommendations that support strategic planning and decision-making
- Experienced in data transformation, with the ability to convert data from one format or structure into another, clean and standardize data for analysis, and design effective transformation workflows
- Capable of sound decision making, with the ability to evaluate multiple options, assess potential outcomes, and select the best course of action to support content marketing goals and operational improvements
- Excellent communication skills, both verbal and written, with the ability to present complex data findings clearly to diverse audiences and collaborate effectively across teams
Workday Pay Transparency StatementThe annualized base salary ranges for the primary location and any additional locations are listed below. Workday pay ranges vary based on work location. As a part of the total compensation package, this role may be eligible for the Workday Bonus Plan or a role-specific commission/bonus, as well as annual refresh stock grants. Recruiters can share more detail during the hiring process. Each candidate's compensation offer will be based on multiple factors including, but not limited to, geography, experience, skills, job duties, and business need, among other things. For more information regarding Workday's comprehensive benefits, please click here.
Primary Location: USA.CA.Pleasanton
Primary Location Base Pay Range: $118,600 USD - $177,800 USD
Additional US Location(s) Base Pay Range: $100,100 USD - $177,800 USD
Our Approach to Flexible WorkWith Flex Work, we're combining the best of both worlds: in-person time and remote. Our approach enables our teams to deepen connections, maintain a strong community, and do their best work. We know that flexibility can take shape in many ways, so rather than a number of required days in-office each week, we simply
spend at least half (50%) of our time each quarter in the office or in the field with our customers, prospects, and partners (depending on role). This means you'll have the freedom to create a flexible schedule that caters to your business, team, and personal needs, while being intentional to make the most of time spent together. Those in our remote "home office" roles also have the opportunity to come together in our offices for important moments that matter.
