OverviewAs a Data Analyst III, you will play a critical role in supporting and optimizing the Fanatics App's marketing and growth efforts through data-driven insights. You will be responsible for building and maintaining dashboards, developing attribution models, and leveraging SQL & data engineering best practices to drive strategic decision-making across paid and organic channels. Your work will enable us to measure the effectiveness of our marketing investments, from install attribution to post-install monetization, and inform budget allocation, creative strategy, and channel mix decisions.
The ideal candidate has a strong analytical mindset with hands-on experience in mobile marketing analytics, a deep understanding of mobile measurement platforms (especially AppsFlyer), and the data expertise to connect raw attribution data to downstream business outcomes.
Responsibilities- Develop and maintain dashboards to visualize key paid marketing metrics including installs, CPI, ROAS, LTV, and payback period by channel, campaign, and creative.
- Own and evolve AppsFlyer data pipeline, including install attribution, in-app events, fraud filtering, and cohort performance, to ensure clean, reliable inputs for all marketing reporting.
- Analyze organic acquisition channels, including ASO, push notification reactivation, and referral programs, to measure incremental lift and inform cross-channel growth strategy.
- Write efficient SQL queries to extract, analyze, and manipulate large datasets spanning paid media spend, install attribution, and post-install revenue metrics.
- Partner with data engineering teams to build and optimize dbt models supporting marketing analytics infrastructure.
- Translate attribution data into actionable insights that inform channel budget allocation, bid strategy, and creative performance.
- Collaborate cross-functionally with Growth, Product, and Finance teams to align on marketing KPI definitions and measurement methodology.
- Identify opportunities to automate reporting and streamline data processes for scalability across growing channel and campaign volume.
- Communicate insights effectively to stakeholders across marketing, operations, and executive leadership, including regular performance readouts and ad hoc deep dives.
Experience and Skills- 4+ years of experience in marketing analytics, growth analytics, or a related data role - ideally in a mobile-first consumer product environment.
- Hands-on experience with AppsFlyer or a comparable mobile measurement platform, including attribution modeling, cohort analysis, and fraud protection.
- Strong proficiency in Sigma for dashboard creation and visualization.
Ranges will change based on country and state of residence, which are reflected in Geographical Zones defined by Fanatics Betting and Gaming. The range incorporates all of our Geographical Compensation Zones and is subject to change as the Zone associated with the actual offer is confirmed. In addition to the base and bonus, full-time employment, and more. For information about our benefits, please visit https://benefitsatfanatics.com/
Salary Range
$115,000-$172,000 USD
