Job Description

Overview

We're the Data & AI function inside a pharmaceutical advertising agency. We turn medical and pharmacy claims, consumer data, and web behavior into the audience strategy behind HCP and DTC brand campaigns and, increasingly, into AI products that let the wider agency do that work faster than it could before.

This role sits at the intersection of claims analytics and applied AI. You'll build the audiences that drive our clients' campaigns and help turn the tooling that produces them into products other teams can use without us.

It's a small team scaling from three to six, which means the scope here runs ahead of the title. You'll work directly with the SVP who leads the function, own projects end-to-end rather than a slice of someone else's, and spend real time on applied AI work that most analytics roles at this level don't get near.

Responsibilities

Responsibilities

Build the audiences.

Develop HCP propensity, lookalike, and segmentation models on medical and pharmacy claims, plus the patient journey, line-of-therapy, switching, and adherence analyses underneath them. Deliver outputs in a form media and strategy partners can activate.

Write the SQL that makes it possible.

Most of this work starts as a hard query against large, messy claims data. This is the core craft of the role.

Help build our AI products.

Work on initiatives such as synthetic market-research persona panels, automated client reporting, and new-business audience generation, helping move them from working prototypes toward reliable production solutions.

Check the AI's work.

Help define quality standards for AI-generated outputs, including audience narratives and physician panel simulations. Build evaluation sets and scoring frameworks that determine when outputs are trustworthy and when they are not.

Read campaign performance.

Support the design of holdout, geo, and matched-market tests, and help interrogate the measurement our media partners deliver rather than taking it at face value.

Build dashboards and reusable tooling.

Create scalable solutions so recurring analyses do not route through one person every time. Help establish standards and best practices as the team continues to grow.

Present to stakeholders.

Partner with Strategy, Media, Account, and Creative teams and, over time, develop confidence presenting directly to clients.

Qualifications

Qualifications

Required Qualifications
• 5-7 years in data science, marketing analytics, or a related analytical role.
• Advanced SQL. You can write production-grade queries against a cloud warehouse (Amazon Redshift) over large, messy transactional data. This is the hard requirement.
• Python for analysis and modeling, including pandas, scikit-learn, and some exposure to gradient boosting (XGBoost or similar). Version control as a habit.
• A solid foundation in statistics and experimentation. You understand concepts such as holdouts, testing methodologies, and the distinction between correlation and causation.
• Ability to explain complex analyses clearly to non-technical stakeholders and defend methodology when needed.
• Curiosity about applied AI and enough hands-on exposure to have formed opinions about where LLM output succeeds and where it falls short.

Preferred Qualifications
• Healthcare claims experience with Symphony, IQVIA, or similar open-claims/APLD data, including fluency with ICD-10, NDC, NPI, and line-of-therapy logic. This is the single biggest accelerator into the role.
• Pharmaceutical or healthcare marketing experience, including HCP and/or DTC marketing and an understanding of how MLR review and data-use restrictions shape what can be delivered.
• Experience with consumer or digital data sources including Epsilon, Adobe Analytics, GA4, or similar datasets and platforms.
• Experience with incrementality testing, attribution, or campaign measurement.
• Experience building products or workflows using LLMs or routinely working AI-assisted as part of your development process.
• Experience with Streamlit, dashboarding, programmatic deck generation, or other prototyping tools that help bring ideas to life quickly.

Additional Information

Our Publicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

Compensation Range: USD $88,540.00 - USD $141,687.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 8/17/2026.