A day in the life...As a
D2CEcommerce Manager, you will be responsible for the strategic roadmap of Russellstover.com, our D2C ecommerce business. You will work cross-functionally and with the Global Lindt team, in identifying and implementing the overall short and long-term strategy for site functionality and design (A/B testing, analytics), new programs, portfolio & promotions, and technical sprints, while managing the day-to-day operations and execution of the Russellstover.com website with focus on achieving sales and profitability goals.
This a hybrid role, onsite 3 days a week in Kansas City, MO. Relocation within the continental U.S. will be considered for qualified candidates.
What you will be doing...- Oversee the day-to-day performance, operation, and optimization of the Russellstover.com e-commerce Magento platform, accountable for conversion, profitability, and revenue goals.
- Identify and execute strategic roadmap to ensure site operations, merchandising, and consumer journey are optimized and lead to measurable outcomes.
- Enhance the customer journey across key seasons and everyday offering by improving site content, navigation, product discovery, and checkout processes.
- Full ownership and management of the D2C eCommerce channel P&L and product forecasting
- Ensure effective execution of the RussellStover.com promotional calendar and utilize segmentation and RGM best practices to grow revenue and average order value (AOV).
- Lead strategy and oversee execution of SEO, SEM, email marketing, affiliate, loyalty program, and social media advertising, for increased site traffic and conversions.
- Conduct A/B tests and monitor and analyze key performance indicators (KPIs) such as traffic, conversion rates, average order value, and customer lifetime value, providing actionable insights to improve performance.
- Partner cross-functionally, and with Global, IT, and agencies to identify and launch new products or features
- Collaborate with IT and development agency on technical execution, including the identification of when technical support is required. Consult on technical sprint requirements and enable development to stay within timeline.
- Ensure site and marketing is legally compliant
- Manage and develop one direct report (Ecommerce Specialist) - fostering a culture of innovation, collaboration, and accountability.
This job posting is not all inclusive and other duties may be assigned.Do you have what it takes?(Required Qualifications)
- A Bachelor's degree in a related area and up to 5 years of related experience in day-to-day, or equivalent work experience
- Have managed a D2C ecommerce business that enables consumer transactions, leading its roadmap strategy & execution
- At least 2 years supervisory experience required
- Experience with promotional activity strategy for a D2C business, with proficiency in SEO, Google SEM, Google Analytics, and related email management platforms (Listrak, Klayvio, Mailchimp, or similar) - CRM a plus
- Ability to analyze complex problems or data sets that provide clear strategic roadmaps and outcomes.
- A/B testing, UX/UI experience
- Strong financial acumen, with P&L ownership & product forecasting experience
- High level of professionalism, with a get-it-done mentality
- Collaborative team player with a positive attitude, strong sense of empathy and ability to be decisive
- A strategic thinker who can 'connect the dots' of the bigger picture, as well as being comfortable in the details of the deliverables
- Excellent communication skills and the ability to speak, read, and write English fluently, with or without an accommodation
Do you stand above the rest?(Preferred Qualifications)
- Experience with Adobe Magento platform
- Consumer Packaged Goods D2C experience
- Experience in HTML, consumer journey mapping, and social media ads
- Exceptional written and verbal communication skills with executive presence.
- Understands TCPA & ADA requirements
If visiting our manufacturing plants, you will be expected to:- Ensure adherence to Good Manufacturing Practices (GMP) guidelines during plant visits to support product quality and uphold food safety standards.
- Complete and follow FSQA training and programs to comply with regulatory requirements, ensure consumer safety, and support the company's food safety and quality objectives.
- Promptly report any observed or suspected issues that may impact food safety, quality, or compliance to the designated plant personnel, to support timely corrective actions and maintain compliance.
- Actively contributes to the continuous improvement of the company's Food Safety Culture through engagement and actions aligned with your role.
Make Happy. Work Happy. 
