How you will make history here...This Customer Sales Lead will lead the execution of the Value Channel customers outside of Dollar General. They will own the monthly close out process, oversee a cross section of Value Channel customers. There is a total of 4 Plan to's with key customers being Grocery Outlet, Menards, Ollies, and Save A Lot. On a day in and day out basis this individual will be responsible for proactively managing, monitoring, evaluating, and updating the overall business plan to meet all volume, profit and share objectives. In addition, incumbent is responsible for implementing Campbell brand strategies and tactics with customers by working closely with key decision makers and utilizing category management initiatives to drive customer decision making.
This role is fully remote and can be based anywhere.
What you will do...- Implement trade promotion strategies and tactical plans with the customer.
- Oversee the entire close out process working with Supply Chain and Customer Service to move SMOG Inventory.
- Conduct pre and post event analysis to evaluate promotional volume, consumption, profit and spending results versus plan and leverage findings to maximize future promotional opportunities.
- Lead the customer in the execution of category assessments.
- Utilize the Campbell sales planning and customer investment system to create optimal customer plans.
- Monitor and manage deduction balances and conduct post audits.
- Leverage shelf solutions to drive retail availability and additional product placements in store.
- Conduct category business reviews, leveraging loyalty and syndicated data, to discuss the state of the business, consumer trends, key business drivers, incremental opportunities, etc.
- Leverage Category Management resources and loyalty data appropriately.
- Knowledgeable of Campbell brand strategies and tactics and implements by working closely with the customer's key decision makers which include buyers, category managers, and merchandising leaders.
- Utilize sound category management practices to proactively link consumer and shopper trends and opportunities.
- Develop and lead accurate monthly forecasts to maximize supply chain efficiencies by tracking shipments, consumption data and inventory changes for the entire team. Proactively identify potential risks or threats to monthly forecasts.
- Sell in new items to the customer and work with key customer personnel to achieve optimal distribution.
- Leverage Customer Marketing resources to develop and implement collaborative marketing programs in alignment with brand and customer strategies and track and monitor progress of new item and initiative development.
- Identify profitable opportunities to grow incremental volume.
- Assess customer's competitive position, behaviors and strategies and understand how they align with Campbell strategic goals and determine appropriate investment strategy (use of trade, customer marketing, and integrated marketing equities) that will best support a customer's revenue, profit, and share growth.
- Develop productive working relationship with key, decision makers within the customer's organizational structure.
- Manage many key customer touch points.
- Manage trade funding in accordance with company standards.
- Responsible for managing specific categories based on assignment
- Working knowledge of the Syndicated database & technical skill to leverage the data.
- Strong understanding of and experience with P&L management.
Who you will work with...Requires varying degrees of cross-functional interaction within the customer team (e.g., Finance, Category Management, Customer Marketing, Customer Business Managers, etc.) as well as with World Headquarter personnel (e.g., Integrated Marketing, Customer Development, Brand Management, etc.) based upon the size, complexity, and strategic importance of the customer.
What you bring to the table... (Must have)- Minimum education required: Bachelor's degree
- Years of relevant experience: 6+ years' experience in the CPG industry.
It would be great if you have (Nice to have)- Strong written and verbal communication skills
- Must possess excellent problem-solving skills
- Strong analytical thinking and analysis capability
- Ability to pull/use syndicated data (IRI/Nielsen)
- Ability to negotiate
- Strong interpersonal and influencing skills
- Ability to penetrate and conduct meetings at high levels
- Category & Brand knowledge preferred
- Knowledge of Supply Chain operations preferred
- P&L management experience preferred
- Ability to travel 20%
Compensation and Benefits:The target base salary range for this full-time, salaried position is between
$117,600-$161,700
Individual base pay depends on work location and additional factors such as experience, job-related skills, and relevant education or training. Total pay may include other forms of compensation. In addition, we offer competitive health, dental, 401k and wellness benefits beginning on the first day of employment. Please ask your Talent Acquisition Partner for more information about our total rewards package.
