Bimbo Bakeries USA

Customer Manager

Bimbo Bakeries USA$94K — $122K *
Food & Beverages
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's Degree in Sales, Marketing, or Business-related field preferred
  • Minimum of 5 years of experience in sales management or related roles
  • Demonstrated ability to analyze business performance and leverage data sources
  • Strong analytical, presentation, negotiation, and communication skills
  • Advanced proficiency in Microsoft Office applications
  • Ability to manage multiple priorities and execute against deadlines
  • Demonstrated success in driving sales growth and profitability

Responsibilities

  • Develop and maintain customer relationships to drive business growth
  • Identify and recommend strategic initiatives aligned with customer and company goals
  • Secure product authorization and customer support for promotions
  • Sell and execute innovative merchandising solutions to maximize sales
  • Implement merchandising enhancements for improved in-store execution and brand image
  • Identify growth opportunities using market insights and data
  • Monitor competitor activities and market trends to identify risks and opportunities

Benefits

  • Comprehensive Benefits Package
  • Annual Bonus Eligibility
  • 401k & Company Match
  • Travel opportunities for customer meetings and market visits
Full Job Description
#LI-VB1

Come join the largest baking company in the world and our family of 20,000 associates nationwide!

Top Reasons to Work at Bimbo Bakeries USA:

Salary Range: $94,300 - $122,600

Comprehensive Benefits Package

Annual Bonus Eligibility

401k & Company Match

***This role supports our Southeast territory. We are seeking candidates who are currently located in the Georgia or Florida market and have a strong understanding of the region***

Position Summary:

The Customer Manager is responsible for delivering dollar sales growth and profitable volume growth for BBU brands within assigned customer and market areas. This role drives business performance by analyzing marketplace trends, identifying growth opportunities, and developing strategic plans that align with both customer objectives and BBU priorities. The position is accountable for prioritizing and executing customer-focused initiatives that increase sales, strengthen partnerships, and maximize category growth and profitability.

Key Job Responsibilities:
  • Develop and maintain strong customer relationships at multiple organizational levels to strengthen BBU brand presence and drive business growth across all markets.
  • Identify, develop, and recommend strategic business-building initiatives that align with customer objectives and BBU growth strategies.
  • Secure authorization and distribution for new products while gaining customer support for promotional activities and key marketing programs.
  • Sell and execute innovative merchandising solutions, including promotional and non-promotional display opportunities, to maximize visibility and sales.
  • Recommend, test, and implement merchandising enhancements designed to improve in-store execution, shopper engagement, and brand image.
  • Proactively identify and pursue growth opportunities using category insights, market data, and cross-functional resources.
  • Monitor, analyze, and communicate competitor activities, market trends, and emerging industry developments to identify risks and opportunities.
  • Partner closely with Customer Executive and Sales Leadership to develop and execute key customer business plans and growth initiatives.
  • Create effective promotional merchandising plans in collaboration with customers and communicate execution strategies to BBU sales teams.
  • Analyze sales performance, market trends, and customer data to identify opportunities for profitable volume and revenue growth.
  • Ensure execution excellence by collaborating with internal teams across sales, operations, supply chain, category management, and marketing.
  • Travel up to 60%


Key Behavioral Competencies:
  • Demonstrates a strong results orientation by setting clear objectives, driving accountability, and consistently delivering against key business initiatives and performance targets.
  • Effectively plans, executes, and monitors programs and strategies within areas of responsibility to achieve desired business outcomes.
  • Collaborates cross-functionally to align priorities and resources across Business Units, Corporate functions, and customer teams.
  • Utilizes data, analytics, and marketplace insights to make informed business decisions and identify growth opportunities.
  • Builds and maintains strong internal and external relationships through effective communication, influence, and partnership.
  • Demonstrates strategic thinking by anticipating customer needs, market trends, and competitive activity to develop proactive solutions.
  • Exhibits strong problem-solving and decision-making skills in a fast-paced and dynamic business environment.
  • Manages multiple priorities effectively while maintaining a high level of organization, attention to detail, and execution excellence.
  • Adapts quickly to changing business conditions and customer requirements while maintaining focus on key objectives.
  • Leads with integrity, professionalism, and accountability while fostering collaboration and continuous improvement.


Education and Work History:

  • Bachelor's Degree in Sales, Marketing or Business-related field preferred.


Ideal candidate will possess:
  • Minimum of 5 years of progressive experience in sales management, customer management, category management, marketing, or direct customer-facing sales roles.
  • Demonstrated ability to analyze business performance and leverage syndicated data sources (IRI/Circana, Nielsen, customer POS data) to identify opportunities and develop growth strategies.
  • Strong analytical, presentation, negotiation, and communication skills with the ability to influence customers and internal stakeholders.
  • Advanced proficiency in Microsoft Office applications, including Excel, PowerPoint, and Word, with the ability to develop business reviews, financial analyses, and executive presentations.
  • Strong organizational skills with the ability to manage multiple priorities and execute against deadlines in a fast-paced environment.
  • Demonstrated success in developing and executing customer business plans that drive sales growth, market share gains, and profitability.
  • Ability to travel approximately 50-60% as required to support customer meetings, market visits, business reviews, and company initiatives.


The physical and mental demands described in each job posting are representative of those that must be met by an associate to successfully perform the essential functions of each job. Reasonable accommodations may be requested to enable qualified individuals with disabilities to perform the essential functions of each job.

About Bimbo Bakeries USA

Bimbo Bakeries USA, Inc. is the American corporate arm of the Mexican multinational bakery product manufacturing company Grupo Bimbo. It is the largest bakery company in the United States. The company, headquartered in Horsham, Pennsylvania, a suburb of Philadelphia, owns many fresh bread and sweet baked goods brands in the United States, including Entenmann's, Sara Lee, and Thomas'. It is also a top advertising sponsor for many major soccer teams around the globe.
Learn more about Bimbo Bakeries USA

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