Apple

Customer Lifecycle Strategy Lead, Central Marketing - Apple TV

Apple$150K — $180K *
Consumer Technology
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • 10+ years in customer lifecycle or subscription marketing
  • 4+ years in a leadership role managing teams
  • Strong project management and attention to detail
  • Expert in A/B testing and data optimization
  • Skilled in segmentation and personalized marketing
  • Analytical with a history of optimizing marketing programs
  • Exceptional communication and relationship-building skills

Responsibilities

  • Lead and oversee a team of growth marketers
  • Develop and optimize strategies for customer acquisition and retention
  • Utilize owned channels like in-app messaging and email for engagement
  • Conduct A/B testing to refine marketing programs
  • Generate strategic recommendations based on data-driven insights
  • Collaborate with cross-functional teams to align on marketing goals
  • Articulate marketing strategies and results to senior executives

Benefits

  • Opportunity to lead a high-performing team
  • Access to work in a dynamic and innovative environment
  • Collaboration with diverse functional teams across Apple
  • Focus on data-driven decision making
  • Involvement in the fast-paced streaming and entertainment industry
Full Job Description
We are seeking an experienced, entrepreneurial lifecycle marketer with a passion for media, entertainment and sports. The Customer Lifecycle Strategy Lead for Apple TV will be a leader in a team of growth marketers, and will work with a wide variety of functional teams across Apple including product, engineering, business, marketing, operations, design, and data analytics to acquire, engage and retain customers for Apple TV.

Description

The Customer Lifecycle Strategy Lead will oversee a team and develop and optimize acquisition, engagement and retention strategies for Apple TV across owned channels like in-app messaging, push notifications and email. They will optimize programs through A/B testing and develop strategic recommendations based on data-driven insights to connect with customers.

Minimum Qualifications

10+ years of experience in customer lifecycle programs or related subscription marketing disciplines.

4+ years of leadership experience managing high-performing teams.

Strong project management capability with meticulous attention to detail

Deep understanding of A/B testing and data-driven optimization marketing.

Expertise in using segmentation and personalization to deliver timely and relevant marketing to customers.

Analytical problem-solving skills with a proven track record of success in developing and optimizing marketing programs that drive customer acquisition and engagement.

Excellent presentation, written and verbal communication skills with the ability to articulate a strong point of view clearly and succinctly to senior executives and individual contributors.

Exceptional relationship-building and interpersonal skills, including communication skills to form consensus of opinion.

Ability to work collaboratively under pressure, with proven experience working on complex, international, large-scale and time-critical projects.

Preferred Qualifications

Experience within streaming video, media, entertainment, or sports subscription businesses.

Familiarity with live sports content strategy or sports-driven subscription acquisition and engagement programs.

Proven understanding of integrating Product, Design, Business, Marketing, Engineering and other cross-functional stakeholders to clarify program goals, strategy and execution.

Sensibility to cut through ambiguity and find the path forward despite uncertainty or challenges.

About Apple

Apple is a corporation that designs, manufactures, and markets mobile communication and media devices, personal computers, portable digital music players, and sells a variety of related software, services, peripherals, networking solutions, and third-party digital content and applications. Apple provides many products and services, including iPhone; iPad; iPod; Mac; Apple TV; a portfolio of consumer and professional software applications; the iOS and OS X operating systems; iCloud; and accessories, service, and support offerings. It sells its products worldwide through its retail stores, online stores, direct sales force and third-party cellular network carriers, wholesalers, retailers, and value-added resellers to the consumer and also sells third-party iPhone, iPad, Mac and iPod compatible products, including application software and accessories through its online and retail stores. Introduced in 1984, the Macintosh was the first widely sold personal computer with a graphical user interface (GUI). That feature and others such as an improved floppy drive design and a low-cost hard drive that made data retrieval faster helped Apple cultivate a reputation for innovation. Apple was named as the most admired company in the United States in 2008 and in the world from 2008 to 2012 by the Fortune magazine. The company was founded by Steven Paul Jobs, Steve Wozniak, and Ronald Gerald Wayne on April 1, 1976, and is headquartered in Cupertino, California.

Apple Careers

Join Apple, a place where extraordinary people gather to do their best work. Our ever-expanding global team is at the forefront of innovation and leadership in the tech industry. At Apple, we're not just building products—we're crafting the kind of wonder that revolutionizes entire industries. It's the diversity of our people and their ideas that inspires the innovation that runs through everything we do, from amazing technology to industry-leading environmental efforts. Work You’ll Do Embark on a journey with Apple’s market-leading team to help some of the world’s most influential companies navigate their path to digital mastery with cutting-edge technology and services. Transform industries and touch lives with your unique ideas at Apple. Here, you’ll lead through a unique position at the intersection of technology, creativity, and robust industry expertise. Collaborate with a global team of professionals who are at the top of their game in technology and design. Apple isn’t just a company, it’s a community of innovators and passionate thinkers. Introducing the Apple Innovation and Leadership Initiative We are building a market-leading team to drive our efforts in delivering groundbreaking solutions and services. At Apple, job opportunities are abundant, offering you the chance to explore diverse roles from engineering to marketing, all designed to empower your career growth. Do Innovative Work Join the largest group of creative and technical experts in the world—professionals dedicated to redefining what’s possible through technology and innovation. Deliver targeted solutions through a depth and breadth of expertise that’s unmatched, driving forward our commitment to excellence and leadership in every project we undertake. Be Part of a Great Team Engage in a wide range of projects utilizing Apple’s technology and resources. Harness the unparalleled capabilities, global scale, and joint solution development that only Apple can offer. Future-Proof Your Career Advance your career with limitless opportunities at Apple. Go as far as your ambition takes you with unmatched training, development, and certification support. Explore Discover how Apple is leading the way in tech innovation: [With iOS] Businesses can streamline operations and enhance customer interactions... READ MORE Smart home technology integration that sets the standard for convenience and security... READ MORE The Apple Experience Our combined service capabilities, global scale, and joint solution development help clients overcome challenges and lead transformation in their industries. Clients worldwide look to Apple for new strategies and solutions that drive growth and innovation in the digital era. Stay Connected Join Our Team Search open positions that match your skills and interests. We look for passionate, curious, creative, and solution-driven team players. Whether you’re seeking a professional role, an internship, or a leadership position, Apple offers a variety of employment opportunities. SEARCH APPLE JOBS Keep Up to Date Stay ahead with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who work here. READ CAREERS BLOG Job Alert Emails Personalize your subscription to receive job alerts, latest news, and insider tips tailored to your preferences. See what exciting and rewarding opportunities await at Apple, a company committed to diversity, innovation, and leadership. Explore job opportunities, employment benefits, and the culture of growth and innovation at Apple. Prepare your resume, hone your interview skills, and ready yourself for a career at one of the most prestigious companies in the world. Join us in pushing the boundaries of what is possible.
Learn more about Apple
Size
154,000 employees
Market Cap
$2,074.3 billion
Industry
Net Income
$63.9 billion
Founded
1976
5 Year Trend
+11.5%
Revenue
$294.1 billion
NASDAQ

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