As a Customer Engagement Strategist, you will help shape experiences that guide customers to the care and programs they need-when they need them-improving health outcomes while lowering the total cost of care.

You will join a passionate, cross-functional team of ambitious and compassionate experts who combine data, behavioral science, and modern marketing practices to drive meaningful behavior change at scale. This is a role for a strategic thinker who loves to test, learn, and grow-and who thrives in a fast-moving, Agile environment.

Responsibilities

• Drive measurable behavior change by identifying, testing, and scaling high-value customer engagement opportunities aligned to business, product, and digital priorities.
• Define customer-centric, data-driven engagement strategies, including target populations, use cases, channels, frequency, and success metrics.
• Design and map end-to-end, multichannel customer journeys across email, SMS, push, web, mobile, and offline touchpoints.
• Lead A/B/n experimentation by owning hypotheses, test briefs, measurement plans, and documented learnings.
• Partner closely with product, analytics, technology, and delivery teams to execute experiments from concept through launch.
• Build trusted relationships with cross-functional partners to align strategy, remove obstacles, and accelerate impact.
• Translate insights into action by applying learnings to improve current campaigns and inform future strategies.
• Create clear internal documentation and communications that enable alignment, transparency, and shared learning.
• Manage approvals efficiently while maintaining momentum and quality.

Qualifications

Required Qualifications

• Minimum 5 years of experience in consumer or customer engagement strategy across multiple channels (email, SMS, push, direct mail, agent, web, and mobile).
• Experience in product marketing, customer relationship marketing, or a closely related discipline.
• Hands-on experience designing and executing direct-to-consumer behavior change initiatives.
• Strong written and verbal communication skills, with the ability to influence across levels and functions.
• Experience working in Agile or rapid test-and-learn environments.
• Comfort partnering with data and analytics teams to support both campaign measurement and strategic planning.
• Working knowledge of behavioral science principles and how they apply to customer engagement.
• A collaborative, growth-oriented mindset with a proactive approach to problem solving.

Preferred Qualifications

• Bachelor's degree or equivalent practical experience (degree preferred, not required).
• Experience with tools such as Confluence, Jira, Figma, Aurelius, or Tableau.
• Familiarity with Customer Data Platforms (CDPs) or CRM tools such as Teradata, Redpoint Interactive, or Braze.
• Experience working closely with communications delivery and execution teams.

If you will be working at home occasionally or permanently, the internet connection must be obtained through a cable broadband or fiber optic internet service provider with speeds of at least 10Mbps download/5Mbps upload.

For this position, we anticipate offering an annual salary of 108,400 - 180,600 USD / yearly, depending on relevant factors, including experience and geographic location.

This role is also anticipated to be eligible to participate in an annual bonus plan.

At The Cigna Group, you'll enjoy a comprehensive range of benefits, with a focus on supporting your whole health. Starting on day one of your employment, you'll be offered several health-related benefits including medical, vision, dental, and well-being and behavioral health programs. We also offer 401(k), company paid life insurance, tuition reimbursement, a minimum of 18 days of paid time off per year, paid holidays, and leaves of absence. For more details on our employee benefits programs, click here.