Customer Development Manager- Loblaw

McCain Foods Limited

$97K — $130K *
Retail & Consumer Goods
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • University or College degree in Business or related field.
  • 5+ years of CPG sales experience managing National or Key Accounts.
  • Experience with major retail customers, especially Loblaw or Shoppers Drug Mart.
  • Strong understanding of trade marketing and category management.
  • Proficiency in analytics tools such as Nielsen and IRI.
  • Demonstrated success in customer negotiations and sales planning.
  • Strong financial acumen regarding trade spend management.

Responsibilities

  • Develop and execute strategic account plans for sales growth.
  • Manage product portfolio and collaborate with cross-functional teams.
  • Oversee trade spend and promotional budgets for maximum ROI.
  • Lead annual Joint Business Plans with directors and merchandising teams.
  • Build relationships with key customer stakeholders.
  • Identify growth opportunities to drive sales and market share.
  • Deliver customer presentations based on insights and trends.

Benefits

  • Health coverage including medical, dental, and vision.
  • Retirement savings benefits.
  • Leave support for medical, family, and bereavement.
  • Well-being programs including vacation and holidays.
  • Company-supported volunteering time.
  • Mental health resources.
Full Job Description
Position Title: Customer Development Manager- Loblaw

Position Type: Regular - Full-Time

Requisition ID: 44253

About the role.

Reporting directly to the Director of Retail Sales, the Customer Development Manager (CDM) is responsible for driving growth, profitability, and strategic partnerships across key retail accounts. This role manages the full McCain retail product portfolio and focuses on developing customer-specific strategies, delivering sustainable revenue growth, and building strong relationships with key decision-makers. The ideal candidate combines strategic thinking, commercial acumen, and analytical expertise to drive business performance and maximize return on investment.

What you'll be doing.
  • Develop and execute strategic account plans to drive sales growth, revenue, and profitability.
  • Manage the full product portfolio while collaborating cross-functionally with Marketing, Finance, Supply Chain, and Operations to align customer strategies and execution plans.
  • Own trade spend and promotional budgets end-to-end, from investment planning through post-event evaluation to maximize ROI and ensure financial accountability.
  • Lead the development and execution of annual Joint Business Plans with divisional Directors and Merchandising teams to align on mutual growth targets and GTM strategies.
  • Build and maintain strong relationships with buyers, category managers, and senior customer stakeholders.
  • Identify growth opportunities and implement initiatives that drive incremental sales, market share, and customer value.
  • Deliver compelling customer presentations supported by category insights, market trends, and business analytics.
  • Partner with Supply Chain and Operations to ensure accurate forecasting and demand planning.
  • Monitor key business performance metrics and provide data-driven recommendations to improve results.
  • Lead customer business reviews, top-to-top meetings, negotiations, promotional planning, and product launch execution.


What you'll need to be successful.
  • University or College degree in Business, Finance, Business Administration, or a related field.
  • Minimum of 5 years of CPG sales experience with a proven track record managing National or Key Accounts.
  • Experience working with major retail customers; Loblaw and/or Shoppers Drug Mart experience is considered an asset.
  • Strong understanding of trade marketing, category management, and retail analytics.
  • Experience utilizing syndicated and customer data sources such as Nielsen, LDIA, IRI, and POS data.
  • Demonstrated success in sales planning, customer negotiations, and revenue growth initiatives.
  • Strong financial acumen with experience managing trade spend and promotional investments.
  • Strategic mindset with excellent analytical and problem-solving capabilities.
  • Exceptional communication, presentation, and relationship management skills.
  • Ability to influence stakeholders and collaborate effectively across multiple functions.
  • Proficiency in Microsoft Office applications, particularly Excel and PowerPoint.
  • Proven ability to thrive in a fast-paced, detail-oriented environment.


About the team.

The Customer Development Manager is part of the Retail Sales organization and reports directly to the Director of Retail Sales. This role works closely with cross-functional partners across Marketing, Finance, Supply Chain, Operations, and Sales Strategy to deliver customer growth and business objectives. The team focuses on building strong retail partnerships, driving category growth, and executing strategies that create value for both customers and McCain.

Compensation Package : $97,500.00 - $130,000.00 . CAD annually + Bonus Eligibility

The above reflects the target compensation range for the position at the time of posting. Hiring compensation will be determined based on experience, skill set, education and training, and other organizational needs. This posting is for an existing vacancy.

Benefits: At McCain, we're on a mission to create a winning culture that puts employee safety and well-being at the heart of what we do, every day. We understand and appreciate that each person's needs are unique and ensure our benefits & well-being programs reflect that. Employees are eligible for the following benefits: health coverage (medical, dental, vision, prescription drug), retirement savings benefits, and leave support including medical, family and bereavement. Well-being programs include vacation and holidays, company-supported volunteering time, and mental health resources. Coverages are aligned with applicable law and can vary by work level, location, and nature of the role. Additional benefit detail available during the application process.

Your well-being matters to us, and we're here to provide you with the necessary resources to support you in being your best self at work - and at home.

Job Family: Sales
Location(s): CA - Canada : Ontario : Toronto

Company: McCain Foods (Canada)

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