Culinary Brand Designer

Lab37

$159K — $215K *
Food & Beverages
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 3+ years of brand design experience with a portfolio showcasing complete identity systems beyond logos.
  • Experience in multiple design mediums, including photography and video.
  • Demonstrated ability to deliver work quickly without compromising quality.
  • Strong understanding of typography and layout fundamentals.
  • Prior experience in food, hospitality, or CPG design, particularly with packaging and menus.
  • Proficiency in Figma and Adobe Creative Suite is essential.
  • Ability to innovate within brand briefs while establishing creative ideas.
  • Comfortable working in a startup environment and setting up systems.

Responsibilities

  • Own brand direction by creating mood boards and defining visual/narrative identity.
  • Lead brand naming and develop comprehensive logo/iconography and identity systems.
  • Execute photography and hero imagery to create a visual asset library.
  • Produce a complete asset pack and marketing materials for various platforms.
  • Build and maintain a scalable design system and templating toolkit.
  • Support digital onboarding with ready-to-use creative assets.
  • Work in rapid sprints to facilitate fast feedback and iterative design.

Benefits

  • Medical, dental, and vision insurance with various plan options.
  • Company-paid life and disability insurance (short- and long-term).
  • Voluntary insurance options including accident and critical illness coverage.
  • 401(k) plan for retirement savings.
  • Flexible Spending Accounts for healthcare and dependent care.
  • Discretionary vacation days plus paid sick time and holidays.
  • Additional paid parental leave and bereavement leave.
Full Job Description
Role Overview

You love designing, prototyping and testing new brands at speed. Given a solid brief, you can generate a full identity system fast - logo, color, type, packaging, menu, digital - without sacrificing craft. You're a maker first, with the strategic sensibility to know when the design is doing its job and when it isn't. You're a brand world native and stay on top of what's trending.

What you'll do
  • Own brand direction: produce mood boards and brand synopsis that define the visual and narrative identity
  • Lead brand naming, brand story, and logo/iconography - go from concept brief to full identity system
  • Execute component photography and hero imagery - build the visual library that powers AI asset generation and marketplace listings
  • Produce the full OFO asset pack (backgrounds, thumbnails, variants) and marketing assets (website, social, merch)
  • Build and maintain a design system and templating toolkit so assets can be produced at scale
  • Support digital onboarding and launch with platform-ready creative
  • Work in tight sprints - expect fast feedback cycles and fast iteration


What we are looking for
  • 3+ years of brand design experience - portfolio that shows full identity systems, not just logos
  • Experience creating in other mediums beyond static design, including photography and video
  • Fast. You ship. You don't get precious.
  • Strong typography and layout fundamentals
  • Experience designing for food / hospitality / CPG (understanding of packaging, menus, and food-adjacent visual language)
  • Proficiency in Figma (required) and Adobe Creative Suite
  • Ability to work within a brand brief while bringing genuine creative ideas to it
  • Comfortable in a startup/build environment - you'll be setting up systems, not just using them


What else you need to know

This role is based in our Los Angeles office. As a company driven by invention and continuous change - we are constantly reimagining our industries, building new products, and refining how we operate. We do our best work together. That's why all of our office-based teams work onsite, five days a week.

The base salary range for this role is $159,000 - $215,000 per year.

Actual compensation will be determined on an individual basis and may vary depending on experience, skills, and qualifications.

Base salary is just one part of your total rewards package. You may also be eligible for equity awards and an annual performance-based bonus.

Benefits Summary (USA Full-Time Exempt Employees):
  • Medical, dental, and vision insurance (multiple plans, incl. HSA options).
  • Company-paid life and disability insurance (short- and long-term).
  • Voluntary insurance: accident, critical illness, hospital indemnity.
  • Optional supplemental life insurance for self, spouse, and children.
  • Pet insurance discount.
  • 401(k).
  • Health Savings Account (HSA)
  • Flexible Spending Accounts (Healthcare, Dependent Care, Commuter)
  • Time Off policies:
    • Discretionary vacation days
    • 8 paid holidays per year
    • Paid sick time
    • Paid Bereavement leave
    • Paid Parental Leave

Benefits are subject to change at the company's discretion.
Atoms accepts applications on an ongoing basis.

Ready to join us as we serve those who serve others?

#LI-Onsite

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