Job Description
- Hourly pay: $55/hr
- Worksite: Leading digital streaming network (New York, NY 10036 - Onsite)
- W2 Employment, Group Medical, Dental, Vision, Life, Retirement Savings Program, PSL
- 40 hours/week, 9 Month Assignment
A leading digital streaming network seeks a
CTV Paid Marketing Manager to lead paid media campaigns that drive subscriber acquisition and engagement across international markets. This role will own end-to-end campaign strategy, execution, optimization, and performance analysis while partnering with Connected TV (CTV), OTT platform partners, and cross-functional marketing teams to maximize campaign effectiveness and business growth.
CTV Paid Marketing Manager Responsibilities:- Plan, launch, manage, and optimize paid marketing campaigns across Connected TV (CTV) and OTT partners, overseeing media strategy, budget management, campaign execution, and post-campaign performance analysis to drive subscriber acquisition and engagement.
- Build and maintain strong relationships with CTV and OTT platform partners, vendors, and internal stakeholders while negotiating campaign opportunities, coordinating marketing initiatives, and ensuring successful execution across multiple international markets.
- Analyze campaign performance, media KPIs, customer acquisition metrics, and partner reporting using Excel, Adobe Analytics, Google Analytics, and other reporting tools to develop actionable insights and recommend ongoing optimization strategies.
- Collaborate with Media Strategy, Program Marketing, Analytics, Creative, Organic Marketing, and other cross-functional teams to develop marketing plans, creative briefs, targeting strategies, and scalable campaign improvements that support business objectives.
- Monitor campaign budgets, measure performance against key business metrics, communicate results and recommendations to leadership, and identify innovative media opportunities that improve campaign efficiency, customer growth, and long-term performance.
CTV Paid Marketing Manager Qualifications:- 4+ years of experience in streaming, digital marketing, performance marketing, paid media, or digital media campaign management.
- Bachelor's degree in Marketing, Business, Communications, Advertising, or a related field.
- Hands-on experience planning, launching, optimizing, and analyzing digital marketing campaigns focused on customer acquisition.
- Experience working with Connected TV (CTV) platforms (e.g., Samsung, LG, Vizio, Hisense, Tizen, etc.) and/or OTT partners (e.g., Amazon Fire TV and Roku).
- Strong understanding of digital media KPIs, customer acquisition metrics, campaign optimization, and lifetime value analysis.
- Experience managing campaign budgets, vendor relationships, and cross-functional partnerships.
- Advanced proficiency with Microsoft Excel and experience using reporting and analytics platforms such as Adobe Analytics or Google Analytics.
- Strong analytical skills with the ability to interpret campaign data, develop insights, and make data-driven recommendations.
- Experience in digital subscription services, streaming media, entertainment, e-commerce, or digital retail is preferred.
- Experience working within a media agency environment is preferred.
- Digital media marketing experience is preferred.
- Additional language proficiency is preferred.
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