About the team and the role:eBay Live is redefining the shopping experience by bringing real-time, interactive, and curated live events to buyers worldwide. From collectibles and fashion to luxury goods and sports memorabilia, we're connecting communities with sellers through innovative, engaging live events.
We are seeking an experienced and data-driven Marketing Manager to join the eBay Live CRM team. This role will be responsible for developing, executing, and optimizing multi-channel marketing campaigns designed to drive awareness, engagement, and consistent viewership for eBay Live, with a primary focus on the North American market. You will be required to work with cross-functional teams, including the eBay Live Business Unit, Marketing, Product and Analytics.
What you will accomplish: - Support the NA Marketing Lead in the development and execution of the North American CRM go-to-market strategy for eBay Live, focusing on key initiatives to drive awareness, engagement and viewership.
- Closely monitor CRM performance and proactively recommend optimisation ideas and test and learn opportunities.
- Support audience segmentation and targeting efforts in partnership with NA Marketing Lead, to ensure relevance and to maintain channel health.
- Lead on the strategy and execution of key eBay Live moments, working closely with cross-functional teams to execute a customer-first and engaging CRM experience.
- Work with creative agencies to develop and implement high-quality content and customer experiences that deeply resonate with the target audience.
- Ownership of project timelines, including tracking campaign development & keeping stakeholders informed.
What you will bring:- Minimum of 4 years of relevant experience in CRM within an e-commerce or a retail environment. Experience within Live commerce is a plus.
- Proven track record to develop and implement effective, multi-channel CRM strategies, including expertise in measurement and optimization.
- Strong project management skills, with experience managing multiple initiatives simultaneously in a fast-paced environment.
- Project management experience with strong sense of accountability; notable organizational skills, attention to detail, and ability to plan and prioritize in a fast paced environment
- Excellent communication and collaboration skills, with the ability to work effectively across teams in different time zones.
- A passion for customer excellence, coupled with a creative, innovative, and data-driven mindset.
Additional DetailsThe base pay range for this position is expected in the range below:
C$85,600 - C$114,300
Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience. The total compensation package for this position may also include other elements, including a target bonus and restricted stock units (as applicable) in addition to a full range of medical, financial, and/or other benefits (including RRSP eligibility, various paid time off benefits, such as PTO and parental leave). Details of participation in these benefit plans will be provided if an employee receives an offer of employment.
This job posting relates to an existing vacancy within eBay.
