We are looking for a CRM Lead, Financial Services to be a key player in the digital transformation and to lead end-to-end digital projects with a focus on customer experience. Best of all, you'll come to experience world-class BRP products and the ultimate ride in its many forms, as part of the world's most exciting powersports family.
YOU'LL HAVE THE OPPORTUNITY TO:Strategy
- Lead the definition and execution of CRM strategy for financial services, acting as the single point of reference for CRM within the Finance and Insurance (F&I) domain.
- Own and drive the CRM vision, strategy, and roadmap for Financial Services (F&I), aligned with business and revenue objectives.
- Design best-in-class, data-driven customer experiences across the full lifecycle (segmentation, journeys, lifecycle programs, multi-channel orchestration).
- Act as the CRM subject matter expert for F&I, ensuring alignment across stakeholders, channels, and dealership/sales teams.
- Define KPIs and performance frameworks; leverage insights to optimize engagement, conversion, and retention continuously.
- Lead end-to-end CRM delivery, bridging business and technology, prioritizing initiatives, and maximizing impact.
- Identify growth opportunities and continuously evolve CRM capabilities based on performance, trends, and market best practices.
Execution and Delivery
- Working alongside your team members and partners, you will map marketing automation processes that will support various teams by:
- Aligning brand, e-commerce, financial services, and CRM objectives into a cohesive, actionable strategy.
- Developing business cases, recommendations, and execution plans to support decision-making.
- Leading roadmap planning, prioritization, and delivery based on impact, feasibility, and dependencies.
- Partnering with internal teams and external financial partners (e.g., lending, insurance) to ensure seamless integration.
- Overseeing end-to-end CRM project execution, coordinating cross-functional teams and specialists.
- Monitoring performance, reporting on progress, and continuously optimizing initiatives.
YOU'LL THRIVE IN THIS ROLE IF YOU HAVE THE FOLLOWING SKILLS AND QUALITIES:- A bachelor's degree in Marketing (or a related field) with 7+ years in CRM and strategic planning.
- Experience in Financial CRM (F&I), including automotive financing, consumer lending, and CRM/loan system integrations.
- Strong ability to leverage data and tools to drive strategy and optimize customer journeys across the finance ecosystem.
- Solid understanding of financial segmentation (credit profiles, readiness) and multi-channel marketing automation.
- Deep knowledge of e-commerce trends and CRM use cases in financing and insurance.
- Bilingual in English and French (spoken and written).
- Eager to engage and innovate.
- The ability to work cross-functionally with dealers, financing teams, and product teams.
- Good communication skills.
- Great problem-solving skills and creativity.
- Detail-oriented with a critical degree of accuracy.
- The ability to prioritize work and carry out multiple tasks simultaneously while adhering to deadlines.
- The ability to lead medium-scale projects.
This job can be in either Montreal or Sherbrooke. Hybrid or remote options are available.
AT BRP, WHEN WE TALK ABOUT BENEFITS, WE GO ALL IN.Let's start with a strong foundation - You want it, we have it:
- Annual bonus based on the company's financial results
- Generous paid time away
- Pension plan
- Collective saving opportunities
- Industry leading healthcare fully paid by BRP
What about some feel good perks:
- Flexible work schedule
- A summer schedule that varies by department and location
- Holiday season shutdown
- Educational resources
- Discount on BRP products
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