BRP Inc.

Team Lead, Lifecycle - CRM

BRP Inc. • $100K — $120K *
Montreal, QC H1A 0A1In-Person
Information Technology
8 - 10 years of experience
Today
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Job Overview by Ladders

Qualifications

  • At least 10 years in digital environment roles with leadership experience.
  • Knowledge of Salesforce or Adobe Campaign, including their systems and capabilities.
  • Proactive problem solver who can operate with minimal guidance.
  • Business-oriented with an understanding of how campaigns impact business outcomes.
  • Strong adaptability in complex, multi-stream business situations.
  • Excellent communication skills for effective collaboration across teams.

Responsibilities

  • Set direction for the team, ensuring alignment with goals and priorities.
  • Assign tasks based on team members' strengths and monitor progress.
  • Serve as the main contact for communication between the team and upper management.
  • Mentor and support the professional growth of team members, providing ongoing feedback.
  • Oversee administrative processes including team budgets and compliance protocols.

Benefits

  • Annual bonus based on company performance.
  • Generous paid time off.
  • Pension plan and collective saving opportunities.
  • Industry-leading fully paid healthcare.
  • Flexible work schedule with varying summer hours and holiday shutdowns.
  • Access to educational resources and discounts on BRP products.
Full Job Description
We are looking for a CRM Team Lead who will report to the Global CRM Marketing Automation manager to strengthen the customer experience through strong customer relationship management activations. You will lead a newly created team of experts in various countries and time zones. Therefore, you will be responsible for CRM operations and the flawless execution of the campaigns and running processes. You will be building a growth path and the vision of your workstream to support the delivery of the various strategies and campaign deployments contributing to the department's ambitions.

YOU'LL HAVE THE OPPORTUNITY TO:

  • Leadership & guidance: Set direction for the team and ensure everyone understands goals and priorities. Act as a role model for behavior, communication, and performance standards.
  • Task & projects: Assign tasks based on team members' strengths and workloads. Monitor progress, remove blockers, and ensure deadlines are met.
  • Collaborate & Communication: Act as the main point of contact between the team and upper management or other teams. Communicate decisions, updates, and expectations clearly.
  • Performance and Development: Mentor, coach, and support team members' professional growth. Provide feedback (both positive and constructive) regularly. Quality assurance, best practices.
  • Administration & Operations: Oversee team budgets, invoice approvals, agency deliverables and documentation, contracts, and other operational activities. Ensure administrative processes are efficient, compliant, and well managed to support the team's objectives and business priorities.


YOU'LL THRIVE IN THIS ROLE IF YOU HAVE THE FOLLOWING SKILLS AND QUALITIES:

  • Salesforce or Adobe Campaign knowledge: Understanding of system capabilities of sales cloud, service cloud, bot & generative AI, Adobe Campaign Classic
  • Autonomous, proactive & problem solving: Demonstrated ability to move forward without a clear process or route. Skilled in building new processes and ways of working
  • Business oriented: Understand the impact of various journeys & campaigns on business, measure results, and present strategic recommendations to support goals & objectives
  • Adaptability: Curious and always looking for new business opportunities, able to navigate in a complex multi-stream business environment
  • Team management: Identifying resource needs (people, tools, time) and advocating for them. At least 10 years in digital environment roles & past leadership experience.
  • Communication: Stellar interpersonal and communication skills, capable of working harmoniously with multiple teams, especially to translate a product functionality into a business/user impact


Do you have other qualifications? Tell us what is unique about you that would be a great addition to the team.

AT BRP, WHEN WE TALK ABOUT BENEFITS, WE GO ALL IN.

Let's start with a strong foundation - You want it, we have it:
  • Annual bonus based on the company's financial results
  • Generous paid time away
  • Pension plan
  • Collective saving opportunities
  • Industry leading healthcare fully paid by BRP

What about some feel good perks:
  • Flexible work schedule
  • A summer schedule that varies by department and location
  • Holiday season shutdown
  • Educational resources
  • Discount on BRP products

#LI-Hybrid
#LI-EF1

About BRP Inc.

BRP Inc. is a Canadian company that designs, develops, manufactures, distributes, and markets powersports vehicles and propulsion systems. The company's products include Ski-Doo and Lynx snowmobiles, Sea-Doo watercraft, Can-Am on- and off-road vehicles, Alumacraft and Manitou boats, Evinrude and Rotax marine propulsion systems, and Rotax engines for karts, motorcycles, and recreational aircraft. BRP was founded in 1942 and is headquartered in Valcourt, Quebec.
Learn more about BRP Inc.
Size
19,500 employees
Market Cap
$2.7 billion
Industry
Hospitality & Recreation
NASDAQ
DOOO
* Ladders Estimates

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