Credit Card Product & Offer Development Partner

Citizens Bank

$100K — $130K *
Finance & Insurance
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • Bachelors Degree required; MBA preferred.
  • 10+ years of credit card product and/or marketing experience.
  • Strong knowledge of the credit card industry and product economics.
  • Proven success in building and scaling new credit card products and programs.
  • Deep understanding of acquisition and portfolio management in consumer financial services.

Responsibilities

  • Define and lead a multi-year strategy for credit card products.
  • Identify competitive opportunities to enhance product offerings.
  • Optimize existing products with enhancements for better performance.
  • Establish and own the credit card product value proposition.
  • Translate strategic initiatives into actionable roadmaps for execution.
  • Define outcomes and develop a measurement plan aligned with business actions.

Benefits

  • Full-time schedule with 40 hours per week.
  • Opportunity for cross-functional leadership and collaboration.
  • Engagement in building innovative consumer-focused products.
Full Job Description
Responsible for defining and leading product suite & offer innovation for the consumer credit card business. This role will be integral part of the consumer card business and lead product(s) and offer innovation to ensure and deliver card products that fit the needs of our growing customer base. Translating customer and market insight, market opportunity, profitability, and competitive dynamics into a clear path to developing best in class product offerings with clearly defined strategy across product value propositions, offers, and capabilities. This leader will own the product development agenda, leading in a cross-functional leadership role in a highly matrixed environment, providing strategic leadership across key partners within Product, Marketing, Digital, Distribution, Risk Analytics, Finance, Operations, and Technology. The position requires a balance of long-term vision with hands-on execution rigor to ensure strategy translates to measurable business impact. Primary Responsibilities include: - Define and lead the multi-year credit card product offering strategy aligned to enterprise objectives - Identify market and competitive opportunity to develop competitive product offerings to increase acquisitions and drive sustainable growth - Optimize performance across existing products with offer and capability enhancements. Define needs, roles, economics and integration across the organization and desired customer journey. - Define and own the credit card product value position - ensuring it reflects customer needs, market opportunities and business objectives. Current and future state - Translate strategic intent into actionable roadmaps - clearly articulating priorities and desired outcomes for delivery and partner teams - Establish expected outcomes and measurement plan aligned to actions Skillsets needed: - Proven track record of driving product development initiatives within cards, lending, or consumer financial services; strong consumer card experience desired - Deep understanding of acquisition and portfolio economics for credit card product, lifecycle management, and customer value creation - Strategic architect with the ability to operate in the details; ability to equally set strategic vision and execute - Enterprise leader skilled at influencing across a complex, matrixed environment as an individual contributor - Builder mentality - comfortable operating in maturing state and overall scaling business driven. Someone who can build processes vs follow - Demonstrated ability to translate strategy into measurable financial outcomes - Required Qualifications - Bachelors Degree - 10+ years of Credit Card product and/or product marketing experience - Strong knowledge and mastery of the credit card industry and product economics - Demonstrated success is building and scaling new credit card products and programs - Preferred Qualifications - MBA - 5+ years in a product development role across major bank issuers Hours & Work Schedule - Hours per Week: 40 - Work Schedule: Full Time M-F 8:30-5:30pm; 4 days in office

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