Citizen.com

Creator Growth Marketer

Citizen.com$80K — $120K *
Media
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 4+ years in creator programs, influencer networks, or community growth in a media or consumer app company
  • Experience in building communities from scratch, not inherited
  • Availability to manage programs during nights and weekends
  • Strong understanding of video content with viral potential
  • Background in incentive design and creator economics
  • Bonus: Experience in hyperlocal media or public safety

Responsibilities

  • Build and scale a creator recruitment pipeline to 1,000 active creators/month
  • Manage creator incentives, payment structures, and milestone rewards
  • Engage with the creator community daily through platforms like Slack or Discord
  • Source and secure media and partnership deals to broaden creator pool
  • Collaborate with product teams on tools and feedback for creators
  • Define and monitor key metrics like creator activation and content volume

Benefits

  • Employer-sponsored medical plan options
  • Dental and vision coverage with small employee contribution
  • Unlimited paid time off (PTO)
  • Up to 14 weeks paid parental leave for all parents
  • Monthly tech stipend
  • Free mental health support programs
  • Hybrid work environment with catered lunches at NYC HQ
Full Job Description
What this is

Citizen is building an army of 1,000 active creators per month who film, share, and report in real time from their neighborhoods. This person owns that program end to end - recruiting, paying, managing, and growing a creator network that turns ordinary people into the eyes of their city. It's part talent scout, part community operator, part growth hacker. It runs every night.

What you'll do
  • Build and operate the creator recruitment pipeline from 50 to 1,000 active creators/month
  • Own creator incentives: payment structures, milestone rewards, exclusives, partnerships
  • Run the creator community daily - Slack or Discord, nightly engagement, content feedback, momentum
  • Source and close media and partnership deals that expand the creator pool (local news, influencers, neighborhood orgs)
  • Work with product to define the tooling creators need and surface friction points back into the roadmap
  • Define and track the metrics: creator activation rate, retention, content volume, incident creation lift

What we're looking for
  • 4+ years running creator programs, influencer networks, or community growth at a consumer app or media company
  • Has personally built a community from scratch - not inherited one
  • Comfortable owning a program that runs nights and weekends; this isn't a 9-5
  • Strong taste in video content and an instinct for what goes viral
  • Experience with incentive design and creator economics
  • Bonus: background in hyperlocal media, public safety, or news

Why this role

Citizen protects millions of people every day. The creator army is how we scale that mission - more eyes, more footage, faster response, more lives protected. This person is building something that has never existed before at this company.

Salary Range

This role offers a base salary of $80,000 - $120,000 per year, plus equity.

Compensation & Benefits
We offer competitive salary, equity, and a full benefits package, including:
  • At least one fully employer-sponsored medical plan option
  • Dental and vision coverage, with a small employee contribution
  • Unlimited PTO
  • Up to 14 weeks paid parental leave (for all parents)
  • Monthly tech stipend
  • Free mental health support
  • Hybrid work environment + catered lunches (NYC HQ)

About Citizen.com

Citizen is the No. 1 personal safety app in the U.S., with a mission to make the world a safer place. Citizen provides 911 alerts so people can use their phones to keep themselves, and the people and places they love, safe. Citizen has notified people to evacuate burning buildings,, and led to the rescue of kidnapped children and missing people. Citizen's alerts are accompanied by live stories, real-time updates, and user-generated content so app users never have to wonder why there are fire engines passing by. By broadcasting from the scene of an incident and communicating with one another, communities are empowered by Citizen. We act fast, give people the immediate information to stay safe. Our first paid product—Citizen Protect—is a only-of-its-kind personal safety subscription that allows users to reach a digital guardian 24/7 for $20/mo. Subscribers used Citizen Protect to guide emergency response to remote hiking locations, or travel safely on late-night walks.. Already relied on by millions of people every day, Citizen will continue to expand and prioritize We're looking for hardworking, mission-driven individuals to join Citizen. Citizen is backed by Sequoia Capital, 8VC, Founders Fund, Goodwater Capital, and Greycroft and has raised $150M+ in VC funding.
Learn more about Citizen.com

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